Marketing Ethics Into The Marketing Process

1471 Words6 Pages
Ethical Marketing
Ethical marketing refers to the application of marketing ethics into the marketing process. Ethical marketing is about making marketing decisions that are morally right. The ethics of the marketing decision can incorporate any part of marketing including sourcing of raw materials, staff employment and product advertising and pricing. Sound marketing ethics are usually those that result in consumer satisfaction, with no negative effect, with the goods and services being recognized or with the company producing them. Ethical marketing generally results in a more socially responsible and culturally thoughtful business community. The concern with ethical issues has changed the attitude of the world towards a more socially responsible way of thinking. This has influenced companies to market their products in a more socially responsible way.
Ethical marketing is less of a marketing strategy and more of a way of life that enlightens all marketing efforts. It seeks to promote honesty, fairness, and responsibility in all advertising. Some businesses pursue ethical marketing because they feel that is what customers expect from them. Some consumers buy products and services because they feel that the products, services, or companies are ethical. In response to this consumer demand, organizations have increased their focus on ethical marketing. Marketing employees must be aware of the principles of self-interest and personal virtues. As they make decisions they must
Get Access