Marketing Ethics : The Moral Values That Direct Marketing Choices And Activities

1612 WordsJun 15, 20157 Pages
Abstract Marketing ethics are the moral values that direct marketing choices and activities. These ethics try to encourage honesty, fairness and accountability in all marketing advertisements. However, marketing ethics is an especially tough issue because everyone has a different view on what is considered right or wrong. There are certain ways a company can promote their products that come across as unethical. Some of these unethical ways include: using misleading information and deception, using puffery to hype up their products, using sexual content to gain consumer’s attention, and advertising to children. For organizations hoping to enhance the image of their brand and continue to grow with clients, this sort of deceptive conduct can rapidly prompt disappointment. Ethical Dilemmas in Marketing Advertisers have a lot of opportunities to entice customers in the market these days. Today, consumers are able to pick who they like and what they read. This creates new ethical challenges for advertisers and brand marketers. Ethical marketing encourages honesty, fairness and accountability in all marketing advertisements. However, there are many companies that use unethical advertising because it can be effective, even though it is dishonest. These companies are able to use unethical advertising to outsmart their rivals because some unethical marketing is not really against the law. There is a number of common ethical dilemmas marketers’ face when they participate in

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