Marketing

3826 Words16 Pages
Brief Description Of Thomson Organisation Marketing Essay Thomson is one of best and largest tour operator in the world. The company originally named Thomson tour operator and renamed in 1997 was founded as part of the Thomson Travel Group in 1965.Thomson UK headquarters in Luton, England. Thomson’s trading division of TUI UK limited. The company number is 02830117. When customers buy the holiday packages form Thomson, they will not apply to any course of dealing between Thomson other than the package holiday booked. The package holiday as advertised by Thomson will also have restrictions set out in Thomson A-Z guide books. And customer should read Thomson A-Z guide and these terms and condition carefully, before customer booked there…show more content…
Policy development is a complex process which frequently takes place in an unstable and rapidly changing context, subject to unpredictable internal and external factors. As a cross-sectional view of an evolving picture, the utility of stakeholder analysis for predicting and managing the future is time-limited and it should be complemented by other policy analysis approaches. PESTEL analysis of Thomson holidays Political—Political factor means how and what government degree in economics. So Thomson should also know about the government policy of this country. It’s also including with goods and services, which is government provide to the Thomson tour operator. Specifically, political factor are include such as, labour law, environmental law, taxation, tariffs, tread law, local council law etc. Economic-Economic factor means how Thomson operator and take decisions. For example, money interest rate affects a cost of capital in firms. So economic factor is including with like, interest rates, economic growth, inflation rate, and money exchange rates etc. Social-Social factor means what are the cultural aspects, population growth rates, life style of social people, age distribution, Thomson also make sure about thus kind of factor. So is including with cultural festival, demography, geography, languages behaviour, religion festival etc. Technological-Technological factor is including as R and D activity. It is very important to know about latest Technology. Because,
Get Access