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Marketing

Decent Essays

PPBM4511 Mid Term
Multiple Choice
Identify the choice that best completes the statement or answers the question.
____
a.
b.
c.
d.
e.

1.
The concept of exchange is important to marketing because: if all the conditions for an exchange are in place, then the exchange will be completed exchange provides money to marketers marketing activities help to create exchange marketing activities are a requirement for exchange to take place money is the only medium of exchange for business marketers

____ 2.
A company that sets its goals and strategies based on what its current equipment can produce, what products engineering can design, and what the company itself can do best, has a(n) _____ orientation. a. marketplace b. …show more content…

relationship marketing
d.
a sales orientation
e.
management empowerment
____ 10.
Many companies are jazzing up plant tours and making store visits more exciting to increase customer loyalty. For example, at the Crayola Factory, kids watch how crayons are made and then play with their favorite colors in a 20,000 square-foot discovery center. Employees circulate to ensure visitors have a wonderful time. _____ plays a key roll in Crayola’s implementation of the marketing concept.
a.
Customer-oriented personnel
b.
A sales orientation
c.
A societal marketing orientation
d.
Reciprocal exchange
e.
Customer outreach
____ 11.
Redefining the business mission of a mattress manufacturer as "a good night 's sleep," rather than stating the mission as "the manufacture of high-quality mattresses," will:
a.
not stimulate an awareness of changes in consumer desires
b.
be too broad a statement to be of any real use in serving customers
c.
stifle creativity in discovering opportunities to serve customers

d.
e.

help ensure the firm retains its focus on consumers and does not become preoccupied with its products and internal needs ensure the core products will be retained

____ 12.
FujiFilm Computer Products has improved the efficiency and productivity of its plant, which manufactures printing technology. For the new fiscal year, the company projects a production increase of 25 percent, and has instructed its sales force to aggressively

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