PPBM4511 Mid Term
Multiple Choice
Identify the choice that best completes the statement or answers the question.
____
a.
b.
c.
d.
e.
1.
The concept of exchange is important to marketing because: if all the conditions for an exchange are in place, then the exchange will be completed exchange provides money to marketers marketing activities help to create exchange marketing activities are a requirement for exchange to take place money is the only medium of exchange for business marketers
____ 2.
A company that sets its goals and strategies based on what its current equipment can produce, what products engineering can design, and what the company itself can do best, has a(n) _____ orientation. a. marketplace b.
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relationship marketing
d.
a sales orientation
e.
management empowerment
____ 10.
Many companies are jazzing up plant tours and making store visits more exciting to increase customer loyalty. For example, at the Crayola Factory, kids watch how crayons are made and then play with their favorite colors in a 20,000 square-foot discovery center. Employees circulate to ensure visitors have a wonderful time. _____ plays a key roll in Crayola’s implementation of the marketing concept.
a.
Customer-oriented personnel
b.
A sales orientation
c.
A societal marketing orientation
d.
Reciprocal exchange
e.
Customer outreach
____ 11.
Redefining the business mission of a mattress manufacturer as "a good night 's sleep," rather than stating the mission as "the manufacture of high-quality mattresses," will:
a.
not stimulate an awareness of changes in consumer desires
b.
be too broad a statement to be of any real use in serving customers
c.
stifle creativity in discovering opportunities to serve customers
d.
e.
help ensure the firm retains its focus on consumers and does not become preoccupied with its products and internal needs ensure the core products will be retained
____ 12.
FujiFilm Computer Products has improved the efficiency and productivity of its plant, which manufactures printing technology. For the new fiscal year, the company projects a production increase of 25 percent, and has instructed its sales force to aggressively
Smashburger is a rapidly expanding burger restaurant concept; they have announced a summary of its 2011 accomplishments and their marketing and expansion plans for 2012. Opening their first location in 2007 and growing rapidly ever since, now in 2011 Smashburger had yet another successful year of growth and consumer acceptance. Smashburger is quickly gaining national recognition for its juicy handmade burgers that are smashed fresh and served delicious, along with its localized recipes that celebrate regional taste profiles in
[MARKETING TODAY] January 24, 2011 True-False - Terminology/Concept 1. Marketing-related activities are limited to people called “marketers.” 2. The effective practice of marketing-related activities is limited to larger firms. 3. For virtually every good and service we purchase, the marketing process affects the assortment of models and styles offered in the marketplace. 4. The scope of marketing includes goods, services, organizations, people, places, and ideas. 5. A firm can anticipate demand through marketing research and sales forecasting activities. 6. A firm can stimulate demand through offering credit and by expanding a product’s distribution to include additional retailers. 7. Installation, alteration, and repair services are all
He is a professionally-trained cabinet maker from Montreal. Gill makes hand-made wooden jewelry, with products ranging from rings, bracelets and earrings. He sells his products mostly on Etsy. Currently, Ébéniste has direct and indirect competitors within the retail and online stores. In the next three years, Ébéniste will focus towards increasing profit and exposure in order to gain market share.
This analysis paper will explain if Dr. DoRight of Universal Human Care Hospital can manage when he discovers that patients inside the hospital are dying as a results of a extent of illegal practices by doctors, nurses and careless supervision of oversight on their be half. Also question the rights of staff to health and safety within the work place and address the duty of loyalty, and conflicts of interest between internal and external
Dexit Inc. is a business that focuses on electronic payment systems for retail transactions. The nature of the business would start with purchases and tinkle down to petty cash purchases, pre paid purchases, and electronic purchases (Exhibit 1) .The Dexit platforms run on Radio Frequency Identification (RFID) technology. Consumers would use their “tags” at a retailer store’s terminal. This terminal is linked to Dexit’s server which would be able to read the “tag”. From here the server will be able to go into the consumer’s prepaid account, which would limit the consumer’s sending to the amount within the account. Even with this broad industry we have are branding themselves as an exclusive e-payment company. The core product
According to our period to period Tradeoffs Plot, Allround remained the leader in symptoms relief but at the same time was under priced. Because Allround’s price
A permanent, new class environment offers the opportunity to experience different layouts, places where resources are kept and resource items themselves. Positive relationships can reassure children that access is the same as they 're already used to. A tour of the new room and its facilities will help familiarise everyone with what 's
Other paintings of guinguettes, such as “Elena et Les Hommes” by Renoir, provide a sense of light-hearted summer days. We want to replicate this feeling in accordance with Marcel’s original restaurant concept by incorporating all of the definitions of a guinguette.
Shining Stars had fun with craft activities. The children learnt how we are all unique. They enjoyed taking part in bike races outside in the nursery play area, and enjoyed other fun games such as throwing to each other and balancing. This helps with their physical development, and personal social and emotional