CASELET 1
EMBASSY BAR ALLOWED TO REOPEN
Questions:
1. What relevant Social Issues were depicted in the Embassy case? 2. What impact will the new city ordinance have on Embassy’s business operations? 3. If you were the Marketing manager of Embassy, what measures are you going to institute so as to make Embassy remain as a popular “Hang-out” among teens?
Answers: 1. The relevant social issues that were depicted in the Embassy case is about their limitation in serving liquors or alcoholic drinks which is patron by those customers were a certain condition are order for them to be allowed in resuming their operations.
2. The impact that the new city of ordinance will have on embassy business operations will be an
…show more content…
2. As the owner of Mattel, what I will do to prevent the product recalls is that I will decide to stop selling those toys that has lead paint and tiny magnets that could be swallowed by children which can cause intestinal perforation or blockage which can be fatal if ingested by children. 3. SWOT ANALYSIS MODEL
STRENGTHS | WEAKNESSES | * They provide and sell popular toys which are patronized by most children. | * The toys that they are selling contain lead paint and tiny magnets which could cause multiple deaths. | OPPORTUNITIES | THREATS | * Some may still buy toys but not as many as lost time is they must implement new product quality strategies. | * The toys company’s operation will be hard and at risk and they will gain less profit. |
CASELET 3
MEDICAL TOURISM POTENTIAL FOR THE PHILIPPINES
Questions:
1. How can medical tourism uplift the Philippine economy and the business industry as a whole? 2. What do you think are the advantages and disadvantages of medical tourism? 3. How can marketing research improve the prospects of medical tourism? 4. How would you promote medical tourism in the Philippines to foreign visitors? 5. What can you say about the Philippine Retirement Law being pushed by the government?
Answers:
In order to get toys in its stores by October, Specialty places one-time orders with its manufacturers in June or July of each year. Demand for children’s toys can be highly volatile. If a new toy catches on, a sense of shortage in the marketplace often increases the demand to high levels and large profits can be realized. However, new toys can also flop,
This paper will summarize the ERR articles from the bulleted topics and issues. This paper will also include summaries on toys that may encourage violence and aggression, toys that may promote pro-social behavior, gender stereotyping in toy selection, and cultural stereotyping or, lack of cultural awareness in toys.
The problem surrounding Mattel Inc. is their mismanagement of international subcontractors and vendors and the production of certain toys (the manufacturing process), as well as their inability to adapt their marketing strategy or product to the constantly changing “demographic and socioeconomic trends.” This is supported by Mattel’s legal battle with Carter Bryant and MGA, their forced recall of certain toys that were manufactured overseas, and the increasing rate at which traditional toys are becoming less appealing to today’s young audience. Essentially, Mattel’s mismanagement and oversight lead to violations in terms of ethical and social responsibilities and safety standards.
The biggest environment force affected Mattel recently has been legal and regulatory with the high levels of lead paint found in their die-cast toys in 2007. This issue created a voluntary recall from Mattel for over 2 million toys and created doubt in customers to the quality of their Mattel toys. Mattel responded by immediately implementing a check system to accept paint only from certified suppliers, tightened controls throughout the production process and testing every production run to ensure compliance. Mattel said that it is working in cooperation with the U.S. Consumer Product Safety Commission and other regulatory agencies worldwide. Mattel is also working with retailers worldwide to identify and remove affected products from retail shelves.
Toys R Us is the world's largest children's specialty retailer. The company operates toy stores throughout the world and is publicly traded on the New York Stock Exchange. In this paper I will give a brief company history, cite where the competitive environment is coming from, strategies that were attempted, and where they stand today.
Mattel is starting to take a step in the right direction, according to Renae Merle from The Washington Post, “Mattel said it was strengthening its process for preventing the use of lead based paint, it will only permit paint from certified suppliers and require every batch to be tested, company officials said” (Merle 1). 80% of toys in the United States are imported from China, according to Renae Merle, and 65% of those toys are created by Mattel. Although that is a step in the right direction, that still leaves 15% of the toys in the United States at a higher risk of having high traces of lead on them, going undetected. Stores like Toys ‘R’ Us that sell toys sold by companies other than Mattel, should be required to post the percentage of how much lead is in each toy directly next to or near the toy so that parents can be aware of this problem. If parents are not made aware of this problem, it is going to cause more concerns health wise. Michelle Albert, a stay at home mom of two children states that “I feel our country should be more careful about the things we import” (Albert 1). She fears that her children may have been exposed to these toys and has no way of knowing until it may be too late.
I will approach the process of exploring more technologically advanced and interactive toys within the American Girl core brand by pulling a team of people to complete the strategic planning process (Ferrell & Hartline, 2014). A strategic plan is a roadmap to grow your business (Lavinsky, 2013). The roadmap will detail what it will take the implement the new technology and interactive product (Ferrell & Hartline, 2014). The team will explore the new technologies and understand the current status of interactive toys that the Mattel has had success with and the pain points. This will help the team understand what works and what has not worked. Research and analysis will be performed to understand the new technologically that is available
Toys are artifacts created by humans that come in all shapes, sizes, and form used for entertainment, therapy, or simply to past time. One of the earliest toys was a doll made of stone that was estimated to be four thousand years old. What is really interesting is the fact that archaeologists have found that the majority of human civilization produced toys. Nowadays, toys are mass produced and have become an essential item in the human lifestyle. So much so that these toys have the ability to shape children or adults to act or be a certain way. Companies take advantage of their products and advertising to have customers continually buy their products so that these paying customers can achieve their desires. However, some products actually
4. As I mentioned above Mattel needs to determine if they want to have their products produced by producers in China or producers in the United States. They need to investigate into this problem and see which producer has the lowest recall rate and which producers seem to produce the highest quality products. They should re-evaluate the design of their product to see if there are any flaws involved with the overall design that are causing products to be harmful to children. Mattel should also do some research about international countries’ economies, unemployment rates, and how high the demand for toys is before selling their products internationally.
Through studying the entire retail toy industry, we have been able to understand the complexity of the industry in which Toys "R" Us operates. Upon completion of the analysis, we realized that the industry is growing stably,
This paper researched the fact that the Toys “R” Us Company was displaying a weakness in financial related issues due to the lack of proper strategic planning. This made the company susceptible to many threats in the industry’s competitive environment. The research has shown that its main competitors Walmart, Target, and Amazon are functioning successfully in the industry while Toys R Us heads for bankruptcy. This research emphasizes the fact that Toys R Us has not taken steps to strategize its operations properly which resulted in a loss of revenue and opportunities in their environment. If the company does not take steps to better its strategic planning, the company will not
In 2007, the international toy manufacturer, Mattel, Inc. issued several recalls for millions of their products. These recalls were for safety reasons in that testing at the manufacturing sites and special test laboratories showed that millions of their toys were coated with dangerous amounts of lead in the paint. This lead based paint contains a potent neurotoxin that if ingested can cause serious harm to children. Mattel assured the public that the problem would be solved, the recalled products would be collected and replaced, and that the company would never let this type of incident happen again.
The toys produced by the company (much more expensive than the local ones) would probably be profitable only in big cities and 80% of the population is still rural.
To please the public the industry also said they would conduct research about the effects of lead, but the research was funded by the lead industry so they skewed the presentation of the results to the public. Soon there were also cases reported of lead poisoning in children from their habit of biting lead-painted toys. This time the lead industry tried to distract the public by increasing their advertisements highlighting the benefits of lead using the mascot of the Dutch Boy Painter and slogans, such as “ethyl is to gasoline what vitamins are to food.” However, by the 1970’s with the introduction of safer elements and the decrease in public support, the lead industry lost its importance in the world.
Conclusion: The entry of Toys “R” Us would shake the traditional Japanese toy business, however the cracks appearing in the retail structure points towards the need for transformation in the Japanese market. Hence Toys “R” Us potentially is a good prospect for the Japanese markets.