Marketing

3508 Words Nov 5th, 2013 15 Pages
CONTENTS
Toyota executive summary………………………………………………………………………………………………………………1
How products are developed to sustain competitive advantage………………………………………………………2
How distribution is arranged to provide customer convenience………………………………………………………3
How price are set to reflect an organisation’s objectives and market conditions…………………………….4
Analyse the additional elements of extended marketing mix……………………………………………………………5-6
Show how and why international marketing differ from domestic marketing……………………………………7-8
How promotional activities is intergrated to achieve marketing objectives……………………………………….9
Plan marketing mixes for two different segments in consumer markets……………………………………………10
Illustrate differences in marketing products and
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As known distribution channel starts from
Manufacturers
Wholesalers
Stockiest
Retailer
Consumers
Toyota distribution channel chart There are several ways in which Toyota company arrange distribution to provide customer convenience. The methods used may vary slightly based on what sort of business is being operated.
Distributors or (place) is one of the four elements of marketing mix. Distribution is the process of making a product or services available for use or consumption by a consumer or business user , using direct means or using indirect means with intermediaries.
Distribution types
 Intensive distribution means the producer products are stocked in the majority of outlets .
 Selective distribution means that the producers relies on a few.
 Exclusive distribution means that the producer selects only very few.
Super stockiest this a dealer who undertakes to maintain stock of a specified product at or above a certain minimum in return for favorable buying terms granted by the manufacturer of the product . super stockiest are the place where company keep their stock and pass them to the next step.
Wholesalers are people who buy goods to manufacturer (Toyota company)and sell them to retailers in small quantity this simplify work for the company transporting goods in different part of the world which could give the company additional cost.
Retailers are
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