CONTENTS
Toyota executive summary………………………………………………………………………………………………………………1
How products are developed to sustain competitive advantage………………………………………………………2
How distribution is arranged to provide customer convenience………………………………………………………3
How price are set to reflect an organisation’s objectives and market conditions…………………………….4
Analyse the additional elements of extended marketing mix……………………………………………………………5-6
Show how and why international marketing differ from domestic marketing……………………………………7-8
How promotional activities is intergrated to achieve marketing objectives……………………………………….9
Plan marketing mixes for two different segments in consumer markets……………………………………………10
Illustrate differences in marketing products and
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As known distribution channel starts from
Manufacturers
Wholesalers
Stockiest
Retailer
Consumers
Toyota distribution channel chart There are several ways in which Toyota company arrange distribution to provide customer convenience. The methods used may vary slightly based on what sort of business is being operated.
Distributors or (place) is one of the four elements of marketing mix. Distribution is the process of making a product or services available for use or consumption by a consumer or business user , using direct means or using indirect means with intermediaries.
Distribution types
Intensive distribution means the producer products are stocked in the majority of outlets .
Selective distribution means that the producers relies on a few.
Exclusive distribution means that the producer selects only very few.
Super stockiest this a dealer who undertakes to maintain stock of a specified product at or above a certain minimum in return for favorable buying terms granted by the manufacturer of the product . super stockiest are the place where company keep their stock and pass them to the next step.
Wholesalers are people who buy goods to manufacturer (Toyota company)and sell them to retailers in small quantity this simplify work for the company transporting goods in different part of the world which could give the company additional cost.
Retailers are
Smashburger is a rapidly expanding burger restaurant concept; they have announced a summary of its 2011 accomplishments and their marketing and expansion plans for 2012. Opening their first location in 2007 and growing rapidly ever since, now in 2011 Smashburger had yet another successful year of growth and consumer acceptance. Smashburger is quickly gaining national recognition for its juicy handmade burgers that are smashed fresh and served delicious, along with its localized recipes that celebrate regional taste profiles in
As mentioned in an earlier assignment, there are three main types of distribution channels. The first is the channel that goes from the producer, then to the wholesaler, then to the retailer or sells to the consumer. The second channel starts with the producer who sells straight to the retailer, who then sells to the consumer. The third channel goes directly from the producer to the consumer. Channels one and two are classed as indirect marketing channels, whereas channel three is a direct marketing channel as it goes straight from producer to consumer.
This task I am going explain the process of distributing goods through different channels from the manufacturer to the customers. The term distribution means the process of delivering, storing and selling goods, so that they can be used by customers. (Source- Intermediate Retail and Distribution, Delivering is about what types of transport which are used to carrying and delivering goods, the types of transport is going to be Rail, Road, Air, Water for example rivers, ocean cargo and canals and People. Storing is about where the goods are going to come from and where they are going to be stored. Selling is going to be where you are going to sell the goods
Once you become a distributor, you stand the chance of earning commissions for selling their products personally, generally in such a kind of setting which is an in-home sort of presentation. Along with this, you also stand the opportunity of earning override commissions on the other people whom you sponsor to be a part of your distributors'
He is a professionally-trained cabinet maker from Montreal. Gill makes hand-made wooden jewelry, with products ranging from rings, bracelets and earrings. He sells his products mostly on Etsy. Currently, Ébéniste has direct and indirect competitors within the retail and online stores. In the next three years, Ébéniste will focus towards increasing profit and exposure in order to gain market share.
Distribution is very important in the marketing mix because it deals with making products available when and where customers want them. As with all of the elements included in the marketing mix, place/distribution can be the difference between a successful or an unsuccessful business. The specific characteristics of The Olive Barrel’s place/distribution are the store’s physical location, its product distributors, and its availability to the customers.
A distribution strategy is in relation to how a company will distribute the product or services they are offering to
The things that have changed the super bowl are very significant. Everything is important. The first factor that changed the Super bowl is mobile devices, laptops, and tablets. Secondly, with the devices comes what they do for the companies, many people tweet, use Instagram, and have Facebook to talk about adds which get the companies name in minds. Spreading the company names to people which then they pass on to their friends, and so on and so forth. “The point is that now, more than ever, advertising during the Super bowl isn’t just about gaining huge exposure by running a single ad or group of ads in a television event with a huge audience. Instead viewers watch, buzz, share, click, stream, and respond to Super bowl ads before, during,
Through the end of the 1980's, most software packages for distributors placed an emphasis on sales and accounting related modules. In the early 1990's, many distributors recognized that they needed help controlling and managing their largest asset, inventory. In response to this need, several computer software companies developed comprehensive inventory management modules and systems. These new packages include many new features, designed to help distributors effectively manage warehouse stock. But after implementing new software, many distributors don't feel that they have gained control of their inventory. These wholesalers continue to face many of the same challenges they experienced with their
The main aspect of Toyota Company’s value chain analysis is the inbound logistics. Inbound logistics use JIT (Just-in-Time) system of production as it decreases the inventory cost. JIT helps Toyota to optimize their assembling and production process as well as to minimize parts going to waste or getting unused as inventory. Inbound logistics are the goods that the company receives from its suppliers and store for some period of time until the moment when they will be used in the production process. Toyota company does not have and is not able to create own raw materials that are needed for assembling of cars, thus it has to collaborate with a third party.
To conduct the study an In-depth interview was initially conducted with the distributors and retailers. Based on the interview questionnaire was framed. Based on the questionnaire responses were taken from distributors and retailers. Secondary sources like online articles were also referenced for the purpose of this study.