Marketing Essay

The product formulations, ingredient, benefits, and product size were based on competitors segments. We have introduced the following Allstar Allsmile toothpaste in three different sizes i.e. 30, 80 and 200 grams. Packing system are either in tube or hand pump type. The toothpaste comes with two different textures that is paste or gel type. The toothpaste comes in difference formulations such as normal, whitening, sensitive, and kids. The selection of the brand formulation for each market as to monitor our main competitor according to their highest sales for each year is taken into consideration. We also forecast to determine the highest manufacturer sales of competitors to bases on our previous actual sales and according to the demand of the

Travelers will love this cordless water flosser. With simple one-touch buton for three kinds of pressure modes, this product is not only simple, but also elegantly designed for traveling. Not to mention its universal voltage for flexible use at

It wasn’t until 1780, that a more “modern” design was made by William Addis. This design was made from cattle bone and swine bristles. Now, toothbrushes vary from the grip and handle to the bristles. Some are even electric. Overtime, the features and designs of toothbrushes have changed to further improve and help us maintain good dental

This really helps prevent gum disease, which, if not controlled, it will most likely lead to tooth loss. Flossing should be part of your regular dental hygiene so that your teeth and gums will stay fit. Water flosser is a god-send for your teeth. It is very easy to use, allowing you to reach the hardest to reach so many people have trouble getting (and one of the most common excuses why the majority silk). You can also opt to include mouthwash in the tank to deliver on your teeth and gums every time you floss. This is very convenient because you can silk and, at the same time, rinse the mouth with it. There are various parameters that the machine can be configured with so you are sure that your teeth and gums are cleaned effectively. It does not matter if you have embers or less like this nifty water flosser can still deliver thorough cleaning when needed. Now you are sure that all debris in-between the teeth and gums will be flushed out, which are the most common cause of inflammation of the gums and bad breath, because if they are not removed bacteria proliferate on them and may well cause bad breath too. Even children who do not have the patience silk This gadget can operate safely. What is also amazing about this product is that it is compact. Remember when the dentist clean your teeth with a jet of water that seems like a laser beam, because, as he's so thin air? This device works in a similar way, but it is

The technique used when tooth brushing can be crucial for an individual’s oral health and the prevention of gum disease and tooth decay “Dental Care and Oral Health” (Steps to Dental Health 3). According to the book we should brush our teeth for 2 or 3 minutes, 3 times a day and if possible after every sweet. It also suggests that the most effective method for all ages is using “circular motions” which is consider the Fones technique, and to brush lightly the tongue and carefully around the gum line to prevent irritation. Another interesting tactic mention in the book was to “attach the toothbrush handle to your hand with a wide elastic band” (4), which is an adaptation used for individuals with disabilities that limit their ability to toothbrush.

She throws the old manual brush and use the electronic one. Then another woman and man are dancing on to the music, and they move in time with the electric brush. It is clear how much movement the electronic tooth can make. In the ad it says “up to 62,000 movement per minute” with beautiful pictures of Sonicare". The purpose of this ad is to persuade the audience to buy the electronic tooth brush. The intended audience in this ad is the middle aged. The image of the white teeth for these young people demonstrates the benefit of using this toothbrush: healthy teeth and gums. Furthermore this ad is aimed at the middle and upper class .The women is wearing an expensive dress. This can mean why this type of brush is called the diamond brush. It is for the upper class. In addition, this ad implies these people are looking for good looks, good hygiene and good heathy teeth, because on the top of the ad there is text saying: for healthier gum in just two weeks. This ad gives an emotion feeling by saying “if you use Philips Sonicare, you will get the indescribable feeling.” EXPAND HERE REGARDING SATISFY

The electric toothbrush is very good for people. After the manual toothbrush the creators decided to make a more advanced one, the electric toothbrush. As people read in “Blue Black Dental” by unknown, “This specific type is affordable,after three months you should buy a new

Hair Brush Diversion Safe Stash. This was my only and favorite brush because it had a secret lid on top that opened and couldn’t be seen by the naked eye. I never went anywhere without it because it held all my money.

The toothbrush head should be small enough that it can reach each tooth. The bristles should be soft, with rounded ends so you will feel comfortable brushing your gums.

The Oral-B 1000 includes a few built-in indicators designed to alert you in various situations. The first of these indicators displays the current battery level, letting you know when it is time to recharge the electric toothbrush. The second most important is the pressure indicator. It slows down the brush head's movements if you begin to press the toothbrush too hard onto your teeth. This feature has the potential to prevent gum or tooth damage from aggressive brushing. The final indicator is built into the bristles on the head of the toothbrush. Over time, the blue coloring on the tip of the bristles will fade into white. This happens roughly every three months with proper brushing. When it does happen, that means

Watson is the largest health and beauty retail chain store in Asia.With this method, the consumer that planning to purchase only one toothpaste they will change their mind and purchase two toothpaste because of the free toothpaste. Therefore, the sales of the product will increase within the promotion period and they are able to clean out the stock and may increase the inventory turnover rate.

The identification of a “gum health” segment in the toothbrush market offers strong support to Colgate’s niche positioning concept. The Precision toothbrush can easily target these customers given its effectiveness at removing 35% more plaque than other leading toothbrushes and double the plaque removal at the gum line. These “gum health” customers are likely currently purchasers of Oral-B super-premium toothbrushes, and given the dollar growth of the super-premium category and Oral-B sales, these customers represent a lucrative market segment. By entering the super-premium toothbrush category with the most effective toothbrush on the market, Colgate is taking a direct shot at Oral-B’s market share and is challenging Oral-B’s branding strategy as a super-premium toothbrush manufacturer.

Competitors include Crest, Colgate-Palmolive, GUM and Oral B. These companies manufacture plastic, non-recyclable toothbrushes ranging in price from $1 to $7. Some of these brands even sell replaceable head, electric or battery-operated toothbrushes within mainstream channels for $20 to $70 a piece. Sustainable toothbrushes represent another category made from bamboo and other reusable materials.

The world’s largest consumer good company P&G had much anticipated entry in India’s largest oral care category, toothpaste, in July 2013. The company had put its toothpaste under Oral-B umbrella, already familiar to Indians through its toothbrush segment. Globally, Oral-B is a leader in the toothbrush segment and is already a brand worth a billion dollar. It had already launched its toothpaste portfolio under Oral-B in multiple countries such as Greece, Portugal, Israel and Venezuela. P&G

To assess the factors affecting the demand for toothbrushes in India, a situation analysis has been performed using the 5Cs framework: