Marketing

632 Words Sep 28th, 2012 3 Pages
New World vs. Old World Wine
A great debate raging in the wine world today is over the differences between wine coming from the New World versus the Old World. Much of this arguing quickly becomes obscured by emotions. Wine has the ability to create great passions. This in some way is proof of its greatness and importance to humankind. However, beyond the prejudices and rancor this discussion has some valid points of contention.
Old world wines come from the "classic wine making regions" in Europe. New world wines come from everywhere else. The Old World can generally date their origins of wine production back to the Roman Empire and beyond. Spans of time like this simply cannot be replicated by any other means. Throughout this 2000+
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Whatever the methods used many New World have managed to come up with a lot of good wine. In the case of Latin America and Australia and South Africa this wine is often a very good value. The Southern Hemisphere growers are helped by a climate that changes little so there are fewer vintage variations. However, many wine drinkers are of the opinion that this homogeneity has come at the cost of less interesting wine. Much of the wine from these regions does not bear a recognizable thumbprint of the soil from which it sprung. A good deal of the pleasure of wine drinking is developing the ability to recognize and grow fond of a certain region. By removing this element of the earth much of the interest in wine is reduced.
While generally deploring much of the wine of the New World, the Old World is being forced to take notice. Australian wine has displaced French wine as the top import to the British Isles. Many traditional makers are employing some new techniques to insure a better, more marketable product. This is generally not a bad thing as France for instance has always produced lakes of cheap swill. Lacking competition many growers and producers were content to maintain the status quo.
As long as the Old World does not lose its intrinsic personality and deep relationship with the soil these trends can only benefit the consumer.
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