Marketing

The structure of the wine industry is quite different around the world. The barrier to entry is relatively higher in the New World than in the Old World. Referring to the market data on the level of concentration in 1998, people can see a few players dominate the markets in Australia and the U.S. while the level of concentration is quite low in Europe. Therefore, the rivalry in Old World is intense there.

“The size of global wine industry in terms of revenue , at the beginning of 21st century ranged from 130 to 180 billion in retail sales.” Furthermore, There are over 1 million wine producers in the world.

Normally wine is started in the fall when the ripe grapes arc harvested. It is not ready to be tasted until at least the following May-the origin of the young, and often very harsh, ‘May Wine.’ This time sequence coincides with the typical school year and thus provides an ideal opportunity to have a continuing demonstration. As the year passes and the course progresses, continued reference can be made to the various stages of the wine production….

Some of the largest New World producers were the United States, Australia, Chile and Argentina. The largest of the Old World producers were France, Italy and Spain. The world’s top 10 wine exporters accounted for more than 90 per cent of the value of international wine trade. Of those top 10, half were in western Europe, and the other half were New World suppliers, led by

During the last decades, some remarkable evolutions of the global wine industry have dramatically influenced the base of the industry structure, with technological update, innovation, and new players coming in, the wine market as well as the competition within this market have come to a new dimension. In the following, we will analyze briefly the main points of this evolution and group those points into several categories. Change on the demand side ‐ Demand went down in the traditional market. There is a huge geographic shift in demand from the traditional highest-consumption countries like France, Germany, and Italy to the new markets in countries like the USA and Australia. In addition, there is

Production and consumption of wine was mostly localized until the early 1990’s. Wine producers in different countries were traditionally isolated from each other, and most of the world’s wine drinkers consumed either local wines or imports from nearby producers. Winemakers had minimal cross-border interaction and followed local traditions.

When people think of French gastronomy wine is an essential component of her culture. While it remains a one of many licit joys the French indulge in, this gluttony is an important image and offering to tourist. Although parts of France greatly rely on the production and manufacturing of wine more than the actual consumption, they still rather enjoy their wine. Oenology in itself is a very interesting study and takes the appreciation of the drink to a whole new level. French wine is much like the French themselves its well-dressed, elegant, never overpowering, and well behaved. Even on the topic of Oenology the variety and quality that France provides is incredible. Two well-known regions, Rhône and Bordeaux, produce the some famous wine names such as Côtes-du-Rhône and Château d 'Yquem. The Côtes-du-Rhône is more earthy and tends to be described as rustic while Château d’Yquem is a sweeter or dry wine, and also holds the record for most expensive wine bought at 117,000$. Avoiding great detail it’s easy to say that the difference starts in the soil that makes the grapes. In a way the wine can be seen as a model for modern production and food by promoting quality and variety, in other words, an optimistic point of view for French food. France is always advancing in food and wine production therefore it is a fair assumption that they will continue to grow together.

Therefore, France is a popular country for the making and producing of wine, and has the reputation as the Mother Country (“French Wine Culture”). Receiving this title did not happen overnight; France has been producing and manufacturing wine for a long period of time. Wine plays roles in many aspects of their society. For example, wine reflects their heritage, region of birth, social status, and their health (“France”). Wine resembles the differences between regions and their national pride (“France”). Not only does the region reflect their heritage but it also helps determine the name of the wine itself, as does the vineyard they are grown in (“French Wines”). Most vineyards are very large. They typically cover a good portion of the land, with the exception of the buildings that it is made in.

The history of wine production traces back thousands of years, with the earliest evidence of a wine-like drink located in China circa and estimated to be of at 7000 BC. Wine was the center of the agricultural culture of many civilizations like the Romans, the Phoenicians and the Greeks, who considered wine a divine drink of the gods. Wine remains until today one of the largest components of the agricultural production in the Western civilization (Appendix 1).

America’s winemakers are making superior wines and reaping global acclaim. In a single generation the United States wine industry’s global success is a fascinating story of entrepreneurial vision and savvy marketing. The American industry has new innovations, new competition, and new markets, which make the future look bright for the wine industry.

because of its specific microclimate and soil, determined a wine’s distinctive character. Terroir was the

This paper will zero in on compare and contrast two different regions which are Bordeaux and Burgundy in the same field: location, Climate and Terroir, and Grapes. Discuss the early history of the development of each region, including the specific examples. Then review the location, Climate and Terroir, and Grapes that rank the wines as among the best in the world. To conclude, look into the future of each region to analyze prospects for continued success.

This case describes the global development of wine industry, and how new world wine players occupied the global market share from old world wine producer gradually. It is very interesting that author selected the Britain as the sample stage for the battle between the new world wine campaign and the traditional campaign.

The importance of wine and wine making for religious matters was growing together with the rise of Catholicism. The church was also responsible for making and perfecting wine in Champagne and Burgundy region. The famous French Revolution was causing the making of low quality wine increased. One of the factor to be believed was because many of the French vignerons don’t have enough knowledge to make high quality wine. French wine reach their golden age in the middle of 19th century. In 1855 Bordeaux got its classification and become of the world’s most famous

New Zealand has always been known for its untouched beauty, landscapes and its extremely good quality grape varieties and wines. the Weather conditions in this part of the world is best suited for growing excellent quality vines. this study will be showcasing the history of New Zealand wine, Where it originated from and when did it make its mark in the best quality wines of the world. With grape varieties like sauvignon blanc, pinot gris, chardonnay, pinot noir and Riesling etc, this study will be discussing on the most important grape varieties grown in this region and the specialities of these kind of vine varieties. The study will also be throwing light on the different wine growing regions of Marlborough, Hawke 's bay, Central Otago, Wairarapa, etc which contribute to extensively in producing best quality wines of the New Zealand. Although New Zealand is considered to be one of the best regions of the New world wine making, it faces a huge amount of competition from European and Middle-Eastern countries which are considered to be the old world wine makers or where wine making actually originated (Wiine 101:The guide to Old World wine Vs The New World Wine) and also from other countries which are posing a great threat to the wine making industry. The following study will also discussing about the sustainability and the future of wine making industry of New Zealand which is growing in a steady pace and making its mark in the best wine regions of the world.