Marketing

A feasible solution is a global optimum if there are no other feasible points with a better objective function value in the feasible region.

The purpose of this report was to investigate a cosmetic company, which is called Stila Cosmetics, in United States of America.

Another component of an effective marketing plan is a distribution channel analysis. The path a product or service takes to reach the end consumer is referred to as a distribution channel, which can include wholesalers, retailers, distributors and the internet (Distribution Channel, 2013). A distribution channel analysis aids in the creation of a distribution strategy which will convey the company’s plan regarding the distribution of its products, determining whether to use a push or a pull strategy, and how that strategy fits the product, the target market, and overall marketing

Identify the type of retailer that Nordstrom’s is classified as. Describe the characteristics it shares with other retailers of this type.

MISSHA has created a history in the cosmetic industry. Through MISSHA’s emergence and the remarkable success in early 2000’s, the low-priced cosmetics niche market created by them became bigger enough to attract many other companies.

Our report examined Foxy’s U.S. expansion, which is occurring due to oversaturation in Canada, and whether it should be executed by use of a trade show distribution strategy with high fixed costs, or a sales representative distribution strategy with low fixed costs.

Estée Lauder has an extremely large presence as the global leader in prestige beauty with products being sold in more than 150 countries. This global success is attributed to their focus on cultural relevance, making sure that their products, signage, marketing etc. appeals to consumers in each local market.

Ever since the economic boom that South Korea faced due to globalization in the 1990’s, South Korea has been working on becoming a country on-par with other global powers such as Canada and Australia (John, 2015). South Korea has paid a particular focus since the early 2000’s on exporting culture to the rest of the world through what is known as the “Korean Wave”, and South Korean beauty is no exception to this trend (John, 2015). South Korean beauty has grown its own niche market in America where people can purchase products either from popular online distributors such as MEMEBOX, WishTrend, and YesStyle, or from select American outlets such as Sephora, Urban Outfitters, and Forever21. Beauty from South Korea has also gained an online presence as popular online beauty gurus test interesting products from South Korea, and some beauty gurus even have a focus on South Korean beauty products and trends.

producer of mass-market makeup at the time. By the late 1990s, L’Oréal and Maybelline were the two

Eliminating the middleman, enabled manufacturers to gain control of the scale of sales as well as pricing and thereby increase market share. This mode sales channel were doing pretty well until the mid 1990s due to considerable profit margins. However, as the prodcution capacity of the manufacturers started increasing during mid and late 1990s, the cities’ market was saturated and a fierce competetion started between competitors which resulted in more price cuts and furher decline in profit. Manufacture-owned sales channels were no longer able to accommodate the the high operational costs associated with big terminal networks. Barring a few big players like Changhong, TCL, Gree and Haier, most domestic manufacturers scrapped their own sales channel and started relying on specialized distribution channels.

Distribution channel is one of the marketing strategy. Distribution channel can be explain through how the company expand their product and services and how efficient the company manage to ensure the product and services reach to their customers. As we know, there are smaller percentage people who get information about the Takaful operation and Takaful industry. To manage this case, Takaful must expand their distribution channel where Takaful must hired maximum number of talented agent to help the industry to get new customers in order to develop their industry. Takaful industry also have to create a commercial website in order to sell their product and services directly besides to gain customers. From the commercial website, customer can easily get information about the Takaful operation such as their product, services and benefit to customers when apply the Takaful product and services as well as their operation and development. Customer also can directly ask the question and can directly contact with the Customer Service Department of Takaful. This method can make the company meet the current need and want of their customers and at the same time, company can improve their operation in order to find a place in society and achieve good performance in

1. What are the functions performed by the distribution channels in cosmetic products? How are some of these functions performed in Shiseido’s operation in China?

Radiant Cosmetics, founded in the 1930s, had been one of the top five cosmetic companies in the U.S. for more than 60 Radiant’s product lines cover hair care, skin care, makeup, and perfume. Cosmetic is a highly competitive industry because of its huge market and lucrative profit. The number of cosmetics consumers have been increasing and is estimated to hit 161 billion in the U.S. by The same phenomenon happens global wildly. With the increasing income, more women get extra money to purchase cosmetics, which make themselves look younger and more charming.

In 1946, Estée and Joseph Lauder founded the Estée Lauder Companies Incorporation. It is one of the world’s most dominant manufacturers and marketers of high quality skin care, hair care, makeup, and fragrance products. Estée Lauder products are sold in over 150 countries and territories under many notorious brands, such as MAC Cosmetics, Bobbi Brown, Clinique, and Origins. Designer fragrances that are sold under Estée Lauder include: Tommy Hilfiger, DKNY, Michael Kors, and Tom Ford. Today, Estée Lauder continues to be a prosperous leader in the cosmetics industry due to the success and global recognition of the brand names, efficiency in product innovation, strong status in key geographic markets, and consistently creating high quality products.

Make-up products, perfumes and skin care products are a part of this segment of the company.