Marketing Flyer Plan Essay

1314 Words Mar 4th, 2013 6 Pages
XYZ Construction, Inc.

XYZ Construction Marketing, Inc. Marketing Plan
Pamela Bryant
Northcentral Univesity

Abstract
This marketing plan will develop the expansion of the XYZ Construction, Inc. from the state and federal supported construction industry to the private and residential construction industry. The growth of the company as well as the future goals are to be developed through a marketing plan that will a strategy to enter a market that has not been explored previously. The next twelve months the company will seek development in all areas of the business that will transform the ownership from private to public. Bryant Consultant brought in as a contractor will help develop a marketing plan as the first step in the
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They currently lead the market in the Western Region with the highest number of awarded state and federal bids. With over 60 years of experience in the commercial area and the support of many vendors and agencies, XYZ has determined to be successful in the IPO the expansion of business is necessary. The move to residential and private sector business will open the door for additional services, however the marketing will be vigorous as this is a very competitive market. The flyer will outline the services offered, but more importantly, it will outline the reputation of the company, which is important to 90% of most homeowners (Jefferies, 2011). The standards of reputation are extremely high in the residential market and homeowners look for the following; stability, experience and customer service (Jefferies, 2011). We would recommend that XYZ not attempt to tackle the market as a whole, but create an area of specialization to enter the residential market. The areas in which we recommend that XYZ attempt to enter the market are the following: * Concrete – foundation, driveways, porches * Excavation – clearing property to start residential project

Marketing Strategy
Prior to creating a flyer, that will distinguish XYZ from other construction companies in the residential market area; we must first analyze the market to determine who will be included in distribution. According to the U.S. Census Bureau 2012 report released in December, privately

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