Marketing Flyer Plan

A marketing plan can be viewed as a roadmap in which an organization navigates through a sequence of steps in order to promote a service, goods, or program (Thomas, 2015) (May, Apr 12, 2012). Therefore, in order to initiate the occurrence of any marketing activity, it is vital to have a marketing plan to follow in the event to create awareness, attract customers, and to gain business (Thomas, 2015). In having a marketing plan, the organization must delineate their marketing initiative through a sequence of designated steps by strategically organizing, marketing activities while defining who will be their targeted potential customers (Buttell, Jan/Feb 2009). In meeting the strategic objectives of a marketing plan, it should

PetSmart is one of the largest specialty pet retailers of service and solutions for the lifetime of pets. More than 1008 stores are open in the United States and Canada that provide pet foods and supplies that are priced reasonably. PetSmart provides all types of services for pets including pet training, pet grooming, pet boarding and adoption services. In addition to providing impressive value PetSmart has the broadest, deepest product range in the industry, including thousands of products exclusive only to PetSmart. Every year PetSmart takes care of the grooming for hundreds of thousands of pets in what PetSmart calls its PetSmart Salons. These animals are groomed and pampered by stylist who have

3) Vacation Goers: This segment includes retired couples who love to travel. They want to look back on their great memories of traveling around the world. They have more free time than the other segments, so they can devote more time to putting together their scrapbooks. This segment 's age is between 50 and 70. Their income range is $50,000 and over.

An understanding of a competitor’s position can be a key for a business to determine where funding and resources should be allotted to create new products or services.

The following marketing plan is for the Greater Building Society (the Greater). The company’s offerings

Use these templates for guidance on basic information to collect and for ground-level plan drafting. Use the appendix (p. 547 – 556) format and instructions and textbook exhibit 2.3 (p. 38) for the marketing plan. Use of the textbook guidance contains examples from successful organizations such as Ben & Jerry’s Ice Cream (p. 33) and American Red Cross (p. 34). The textbook/appendix, but not website, executive summary instructs that the executive summary encapsulates the information from the other sections to provide clear direction on organizational expectations, focus, and future vision (p. 37). In addition, the textbook instructs us to write the executive summary last and provides logical order from analysis to product purpose for the organization to how to achieve the product purpose, to measurements, and controls, and ends with recapping in the Executive

Constantly having a comprehensive awareness of available competitors enables a company to continue to be highly competitive. A competitive analysis is a critical part of a company’s marketing plan. In this step competitors are placed in strategic groups according to how they directly compete for a share of the customer’s dollar.

XYZ Construction Inc. is a family owned business that performs horizontal construction work including roads, airfields, and bridges. The company is headquartered in Denver, Colorado and has 16 field offices across 11 States, employing 2,300 employees with an expected surge of 4,500 employees during the industry peak periods. The company began in the late 1950’s as a privately owned family business. The owners decided that it was time to transition and diversify the business into the public sector within a 12 month period.

The construction industry is a major contributor to the world wide. The long term objectives of any

XYZ Construction, Inc. is a privately owned company founded as a family business in the 1950s (SKS7000 Syllabus, 2012, p. 2). The company specializes in horizontal construction work, including roads, airfields and bridges. (SKS7000 Syllabus, 2012, p. 2). The owners have decided to transform the business from one of private ownership to public ownership and plans for its Initial Public Offering (IPO) in 12 months (SKS7000 Syllabus, 2012, p. 2). The company’s headquarters is located in Denver, Colorado, and has 16 field offices located in 11 states (SKS7000 Syllabus, 2012, p. 2).

There are over 1.1 million men and woman amateur and pro bodybuilders alone in the United States. The IFBB has competitors age ranges from as young as 16 years to as old as 83 within a range categories for competition, The NutiBullet Pro is a necessary tool to assist the competitors in preparing for competitions fulfilling a need for a quick, convenient and easy way for bodybuilders to create their protein shakes, whey smoothies or one of their required 6 to 7 meals a day.

Westwood, J., 2002, The Marketing Plan: A step-by-step Guide. 3rd ed., London, Kogan Page Limited, p

Sports and Games (S&G) Limited is a retailer in sporting accessories. The company sells varieties of sport products such as boxing accessories, sport footwear, fitness equipment and other outdoor sport accessories. S&G corporate headquarter is located at the Trincity industrial estate in Trinidad, and the company operates 10 stores with a rich history of selling wide variety of quality sport accessories. The company has been in operation since 1945, and has become an industry leader in the sporting product. (Sport and

Knowing who your competitors are, and what they are offering, can help you to make your products, services and marketing stand out. It will enable you to set your prices competitively and help you to respond to rival marketing campaigns with your own initiatives. You can use this knowledge to create marketing strategies that take advantage of your competitors ' weaknesses, and improve your own business performance. You can also assess any threats posed by both new entrants to your market and current competitors. This knowledge will help you to be realistic about how successful you can be.

Nowdays, the construction sector in Malaysia is one of the very important and can contribute to the country's economic rise. Various employment opportunities available to the parties involved in the construction -based business can also help economic growth. In the next 30 years, the construction industry in Malaysia will continue to increase due to the increasing demand for transport, education, housing, water supply and others. This is assumed by the Construction Industry Board Malaysia (CIDB) for construction sector rising nowadays.