Marketing For Children 's Brand Preferences

In today’s media obsessed society, youth is greatly influenced by advertising. For example, Marketing to kids gets more savvy with technologies is how they ,“Online games like Webkinz show ads on the site draw youth to buy the product or just to look at it for ‘money’”. Because this tactic works, the ads are an excellent at make youth to talk about this and be annoyed. In Facts about Marketing to Children, it says, “Children pack 8.5 hours of media a day’, is what the Facts about Marketing to Children says.” Because children are on the media so much it is easy for marketers to advertise and get children to buy the product. “ Anne Lappe says that when her daughter grows up, and goes to a movie, the character might have a soda or fast food.”

Commercials through television and radio aimed towards children are ethical because it helps build healthy ideals. Through commercials, children can see that doing certain things are good for you! They can see that it is what they should do. “Advertising and marketing techniques could encourage children to eat

Advertisements are everywhere. They are a major part of modern day society. Whether it be a television commercial, an internet banner, or a billboard, advertisements influence people of all ages, but they affect a certain age group much more than others. Children ranging from toddlers to teenagers are exposed to thousands upon thousands of advertisements each year. Some of these advertisements are damaging to children, while others are a positive influence. Advertisements can either be used as a tool or a weapon. Food advertisements and manipulation strategies are both positive and negative, and how companies use them decides whether or not marketing to children is ethical.

Since the dawn of radio, large corporations have exploited this vulnerability by spending large amounts of money on advertisements aimed at convincing youths and teenagers that they need their products in order to be happy. When successful, these corporations unrealistic expectations of the value of consumer products, as they convince children they will find happiness through obtaining the latest Power Ranger action figure or eating a Big Mac. The graph (Source A) demonstrates how media is targeted at various types of audiences segmented by age, like kids, teens, and adults. It is particularly telling that commercial advertisements about foods are particularly geared towards children. This may be because children are the most impressionable in this area, or this may be because children at that age develop lifelong eating habits. One would expect children to have too little purchasing power to make their own food choices, Benady suggests a possible rationale for this targeting: children have a substantial “pester power” to pressure their

Childhood obesity is a significant concern among adolescents today. In the article, “The Impact of Food Advertising on Childhood Obesity” published by the American Psychological Association, expressed the effects of advertising on youth. The American Psychological Association explained, “Almost three out of every four foods advertised to children falls into the unhealthy categories that contribute to the obesity epidemic”. Children ranging from ages, eight to eighteen, consume on average about 45 hours of various types of media per week. The link between childhood obesity and advertisement

Statistics show that today companies spend nearly $17 billion annually marketing to kids. This paper will explore the effect that advertisements have on the growing mind of a child. It paper will support the view of the video “Consuming Kids” in the context that yes in fact advertising to children is a social problem and that adults should understand the seriousness of this matter; and they should also take steps to help the change the environment that their children are part of in-order to build a healthier future for them. The first section of the paper will take glimpses into early, tween and teen ages of a child and examine the social effects of technology and advertisement. The second section of the paper will discuss the

The advertising of foods and beverages targeted at children in Canada is a major cost for concern and policy makers should be taking a critical look at it. Restricting the marketing of foods and beverages targeted at children is a cost efficient way of implementing a population base intervention to combat childhood obesity (Raine, Lobstein Landon, Kent, Pellerin, Caulfield, Finegood, Mongeau, Neary & Spence, 2013). The World Health Organization (WHO) and other International bodies such as the International Obesity Task Force (IOTF) have set tough recommendations for countries to follow to restrict the advertising of food and beverages to children (Raine, Lobstein Landon, Kent, Pellerin, Caulfield, Finegood, Mongeau, Neary & Spence, 2013). These recommendations outline several empirical evidences which serve as the paradigm for policy makers to act on and protect children from being targeted by advertising companies. The empirical evidences suggest children lack the knack to cognitively understand the persuasive intent of advertising companies (Raine et al, 2013). Food advertising companies envision children as susceptible and therefore adopt means and ways to lure them into buying their wares. Popular cartoon and

Have you ever felt like marketers or advertisers are tricking you into buying their products? Marketers are very good at having their mindset towards targeting the youth into buying their products. Most people don’t see it but they are doing everyday you are with a device with ads.

            Today, advertisements is an issue that brainwashes the youth and drains the money from their parent’s pockets. Jonathan Rowe, director of the Tomales Bay Institute, and Gary Ruskin, executive director of Commercial Alert, published an article called, “Corporate Marketing Is Responsible for Childrens’ Materialism” in 2006 through Greenhaven Press. Both writers of the article explain the marketing industry in today’s generation, and influence their readers’ thinking about the horrendous outcomes it has on the youth. Rowe and Ruskin’s thesis states that advertisers are frequently able to avoid parents when promoting their merchandises to the children. In result, corrupt marketers undermines the authority for parents, and conquers the children’s confidentiality. After the launch of televisions and the internet, there has been countless of different types of advertisements. The markets’ advertisements tries to appeal to the youth that include the ages of teens and even younger. Rowe and Ruskin used their article to argue that the government and politicians should be more aware of the marketing these days, and how the marketing industry influence the future. Within their article, there are copious examples and situations that they set out for their readers to better understand their argument and reasons. Rowe and Ruskin effectively employs the rhetorical appeals of logos, ethos, and pathos to establish

Children under the age of six “cannot distinguish between advertisements and regular programming” and those under eight “do not comprehend the persuasive nature of advertisements” (American Psychological Association). Children have a remarkable ability to remember content from ads that they have been exposed to (American Psychological Association). “Research has found strong associations between increases in advertising in non-nutritious food and rates of childhood obesity” (American Psychological Association). During on study researchers looked at the effect of branding, the research used children 3 to 5 years old, two portions of identical foods were given, one in McDonald’s wrapping and the other not in the wrapping, the children would say that the food in the McDonald’s wrapper tasted better (Klass). This study shows how children are being influenced by what advertisements they view. In young children, research has shown “that for every one-hour increase in [television] viewing per day, there are high intakes of … fast food …” (American Psychological Association). And with children who “watch more than 3 hours of television a day are 50 percent more likely to become obese…” (American Psychological

Marketing is a more powerful force in the lives of children growing up today than ever before. Today, in society, companies market products to children, especially through television commercials shown with children’s programming. These commercials are designed to appeal to children, and these advertisements prompt products like toys and snacks. Others may say that companies should be approved to market to children; however, companies should not be allowed to market to children. Firstly, children are susceptible to being exploited and harmed. Secondly, marketing teaches children the improper way to learn. Lastly, marketing affects children’s relationships. Therefore, companies should not be permitted to market to children.

Advertising is nothing new, but with advancements in technology advertising has become much more extreme especially for the younger generation. In the article “Internet Food Marketing Strategies Aimed at Children and Adolescents” discusses all the ways in which advertising is ubiquitous among children:

Today’s children, ages 8 to 18, consume multiple types of media (often simultaneously) and spend more time (44.5 hours per week) in front of computer, television, and game screens than any other activity in their lives except sleeping. Research has found strong associations between increases in advertising for non-nutritious foods and rates of childhood obesity. Most children under age 6 cannot distinguish between programming and advertising and children under age 8 do not understand the persuasive intent of advertising. Advertising directed at children this young is by its very nature exploitative. Children have a remarkable ability to recall content from the ads to which they have been exposed. Product preference has been shown to occur with as little as a single commercial exposure and to strengthen with repeated exposures. Product preferences affect children's product purchase requests and these requests influence parents' purchasing

The media with the advertisements of good and cheap food, can influence a person 's way of thinking,of whether or not to go buy some groceries and cooked themselves. The commercials that come up every 10 minutes about Wendy’s giving out “free fries “ with a purchase of a salad can make someone get up from the sofa and go buy the special, to once again come back and sit in front of the Television and gain weight. “As the amount of media children consume continues to increase, so does children 's exposure to advertising and food marketing”(Jones, 2011). The children watch all the commercials and get hypnotized by the television’s encouraging deals and good food. For example, the McDonald’s happy meals, that bring toys along, children love that. The parents love seeing their child happy, taking them every weekend is one of those habits, that are hard to ignore in the future. Unlike the media, the judgment of children on other children can lead to a negative emotional response.

Food advertisements, if focused at the right people and in the right places, are a complete success. These features, some of which are commercials, seduce society into buying food that we necessarily do not need. Many advertisement companies, especially those about food, are directed to children because they know that if you grab the kids you have their parents. While brands are using fun cartoons like “Trix Rabbit” and “Toucan Sam” (Green, 2007, p. 49) supermarkets are taking these items and placing them right in front of the children, at their level, advertising the “Fun foods” (Elliot, 2008, p. 259-273). They do this so the kids will use their, “pester power” (Scholsser, n.d., p. 2) to get what they want. A series of studies have been performed on children and television advertisements. An article states, “These studies have generally linked children's television viewing to negative health effects” (Korr, 2008, p. 451). Amongst these negative effects is a higher level of childhood obesity (p. 451). Similarly, in another study performed by a group of researchers, kids were asked to explain the television commercials that they remembered the best. The answers given were then compared with their diets. Interestingly, the items those children remembered best, chips, sweets, and sodas were a huge part of what they ate (Hitching & Moynihan, 1998, p. 511-517). However, some authors argue that television producer’s, even though their