Marketing For Health Care Organizations

The United States is the only remaining industrialized nation without some form of universal access to medical services (Light, 2002). As an industrialized nation, it is shameful to see so many people suffer on various levels due to inadequate access to appropriate health care (Rashford, 2007). Research will show that with equal access to healthcare for everyone in the United States, there would be much more preventative care and therefore the cost for treating chronic diseases could be greatly reduced. The New England Journal of Medicine states that they believe a requirement, in the United States, is broad access to wisely designed programs of health promotion, in which the concept of health promotion is expanded to include a goal of cost reduction. This expanded concept directly addresses the challenge of preventing illness as well as that of reducing health care costs (New England Journal of Medicine, 1993). Did you know that preventable illness makes up for approximately 70% of the burden of illness and the associated costs (New England Journal of Medicine, 1993). Many Americans feel that universal health care is not a role that the government should be involved in however; Medicare, Medicaid, and other federal programs have been shown to improve health for

According to the American Marketing Association, marketing is the “activity, set of institutions and process for creating, communicating, delivering, and exchanging offers that have value for customers, clients, partners, and society at large” (2014). Marketing is a relatively new concept that was first introduced in 1910 and referred to as sales. Although the 1950’s is considered to be the beginning of the marketing era, it was not until the 1980’s that marketing was considered to have begun in healthcare, other than the pharmaceutical industry (Thomas, 2005).

The availability of healthcare is an extremely important issue in the United States. There are millions of Americans that are uninsured in the U.S. A high amount of uninsured people are from minority groups such as Hispanics and African-Americans. High deductible payments, the cost of prescription drugs, and lack of health insurance coverage cause many Americans to choose to live without insurance to save money for everyday expenses beside healthcare. Without health insurance, people do not have access to quality healthcare. Most citizens are aware of the issues in the healthcare system, but the disagreement comes when discussing how the best approach on ameliorating the system. Some believe that a more public and universal healthcare system is the best approach. Others believe that America works best through free enterprise and private institutions, and believe health insurance should be more privatized. However, health care has been shown to work best and be more available through proper public government control as it will allow for all Americans to have access to equal healthcare, in which money does not dictate health.

US health care is one of the most talked about or controversial topics in last few years. We often come across debates, articles or columns relating to this topic. This is a hot topic of this generation. Why everyone should have insurance? Why people should have for something that might not use? These are some of the questions we found ourselves surrounding by. In my opinion US citizens should be required to have insurance. Both men and women have separate needs when it comes to health. More women are facing health issues because of teen pregnancies and child birth, it is important to for everyone to have a health care plan according to their needs. So when the time comes right treatment and medical attention can be provided. In this piece I will be presenting some ideas and arguments supporting my side and also looking at the flip side of the discussion.

Article 1 claims that the establishment of a universal healthcare system would benefit the United states.This article supports its claim by providing Logos, Ethos, and Pathos in its argument. Examples of logos found in the text include, a statistic that states that in 2005 about 45 million Americans did not have health insurance. By including this statement, the editorial makes it it clear that many people in the US will benefit from a universal system of healthcare and makes the reader wonder how these people pay for doctor visits. In addition, the editorial states that the World Health Organization ranked the US at number 37th in terms of quality of care and adult morality rate. This gives the editorial a backbone so to speak since it

Health care in America is a continuous fight and has become a daily hot topic with every news outlet. Even politicians use it to secure their role in congress. Sadly, as a powerful force of a nation the United States (U.S.) plays against and for other nations, the American people’s health care system is broken at the moment. There is continuous chatter about making improvement but nothing is being done to correct it. American public health is in a desperate state and a cry for help because as a nation the American public health is at it’s lowest. Issues need to be corrected and mandates need to be made with Affordable Care Act (ACA), in-order for improvements to be made with the current American's public health system.

The author states that if America is able to find the political will to provide universal healthcare coverage, the rest of the world can then show the way. This says to me that the United States must look within itself and make the moral determination as to whether healthcare should be considered a fundamental right granted to all its citizens as a theme of this book. Once addressed, the United States can join the other industrialized countries that have long since implemented universal healthcare systems such as: Germany, France, United Kingdom, and Canada; who have more cost effective systems which produce better health outcomes than the US.1

Many Americans agree that our health care system needs to be changed. What people do not agree on is how. With the advent of ObamaCare, healthcare reform is more important now more than ever. With the high cost of medical care due to insurance cost and pharmaceuticals, healthcare professional must learn to think outside the box to make medical care affordable to everyone and still have the doctors make a profit. With the rebirth of Healthcare Reform, the general public is talking about it, has an opinion on it and wants to know more about it. With this paper, I want to explain the benefits of Healthcare Reform explain why the new ObamaCare is a better choice for more Americans and prove there are still strides to be made. I think the new healthcare reform does not present a fundamental challenge to American Democracy but would in fact strengthen it as more Americans are encouraged to buy into it and taking control of their own health. Some Americans feel that Obama care did not help our health care system.

What is the purpose of the American health care system, to begin with? The answer may seem obvious—to provide for the health of the American people. This answer is undisputed, in public and political forums, but in practice it is loaded with unseen conditions, and is far more contested that one would think. Should a public health care system provide for the well-being of all Americans,

For this assignment I selected “The Policy and Legislation Debate for U.S. Health Care Reform 2009 – present. I believe that we are in need of health care reform because the current system although previously revamp with the Afford able health care plan is still not working for everyone. In 2009, 50.7 million of the population in the United States had no health insurance; this reflects 16.7 percent of the total population, and 10 percent under the age of 18 (Wolf, 2010). The new law put forth by President Barack Obama is structured to help a greater number of people in poorer and middle-income

According to Squires and Chloe, the United States of America is considered as the greatest country in the world, with the largest economy, military powers, freedom of religion and speech, and one of the most successful democrats (2). However, the United States in the only western modernized nation that does not offer free healthcare services to all its citizens. Apparently, the costs of the healthcare services to the uninsured individuals in the US are prohibitive, where the insurance companies are interested in making higher profit margins than providing adequate health care to the insured (Squires and Chloe 4). These conditions are unexpectable and incompatible with the United States

The topic I have chosen is the history of health care in the United States. We have obviously come a long way in the field of health care. We have undergone many changes and endured some great debates on how we should go about providing health care to the U.S. citizens. How people go about receiving health care varies by country and on the individual. It can be influenced by the economic and social standing of the country including the kind of health policies in place. Everyone has different policies and plans for their personal goals for their health care within society. Organizations of health care are made to meet health needs of the population. According to the World Health Organization (WHO), a well-functioning health care system requires a robust financing mechanism; a well-trained and adequately-paid workforce; reliable information on which to base decisions and policies; and well maintained health facilities and logistics to deliver quality medicines and technologies. Health care can significantly help a country’s economy.

Imagine a nation where one did not have to worry about deductibles, high monthly insurance rates, and being denied health care. Is this possible? Can the United States (U.S.) have this or is such a nation fiction? Michael Moore, known documentary filmmaker, set out on a mission. This mission was featured in his documentary, Sicko. The mission consisted of multiple rhetorical strategies to disclose the positive and negative effects of socialized health care. The great thing about this topic is that it’s applicable to a wide audience. From teenagers just starting to get health insurance, to people midway through their life that may have been burned by the industry, to seniors that need to still work in their eighties to pay off their health care bills. Moore gives good insight to both sides of the argument, and allows the audience to examine all factors. Through many accounts of Moore’s credibility, emotional connections, and pure facts; the audience is strongly convinced that the U.S. should move to a socialized health care system.

Marketing has become so prominent in health care today because the health care system is more and more resembling a business. There are many functions to be performed and many complex and sophisticated skills involved. There has been so much growth and competition that health care is advertised and marketed like any other product.

The central concept of marketing is the exchange of something of value between the provider and the purchaser. Determining what the consumer need, want and desire and delivering it better than the competitors is the goal of marketing (Longest, Rakich and Darr, 2000). Healthcare is becoming more business oriented and using marketing tactics to increase consumer use of the services and products the health care system offers. Ensuring marketing of the right products and services is successful the organization’s mission and marketing need to be in alignment. This alignment begins with the strategic planning process, which