Marketing Geo

In general, countries experiencing high fertility and rapid population growth, have a “young” population structure and the important policy considerations are if there are enough schools and, sufficient jobs and housing to accommodate this population. Countries with “old” population structures face the problems of structuring and developing retirement and health systems to serve this older population and also they have a considerable reduction the number of the working force. The decline of the work force is one of the most dramatic economic tendencies of the past four decades in the United States. The individual’s decision of whether to stay in the workforce or to retire is based on the collaboration of a number of factors including the following: eligibility for Social Security benefits, availability of and benefits under an employer-financed pension plan, work

The Hudson’s Bay Company is higher end department store that offers high quality items. In Winnipeg, there are 3 locations; one in St. Vital which is known for their middle class shoppers. The second location is the Downtown location which is popular among the downtown workers who shop during their lunch break or after their work day is over. The downtown location was the largest location in Winnipeg, over the past few years, they have begun to diminution the size on their store, slowing decreasing the amount of floors they occupied. The third location is the Polo Park location which is located in an upper class shopping center. All of the three locations serve to a slightly different target market. The location that this paper will focus on is the Polo Park Hudson’s Bay. Polo Park Hudson’s Bay is located in an upper scale shopping mall. The shopping mall includes many upscale shopping stores. Polo Park Hudson’s Bay target is female shoppers with higher incomes. “The majority of our shoppers are females in who live in the River Heights area.”

In the 1950s and 1960s shops selling high-order goods, like furniture and jewellery, were in the town and city centres, which attracted customers from a wide catchment area. Shops selling low-order goods, like food, were located in the local neighbourhoods. However, this traditional shopping pattern began to change in the 1970s, when shops like supermarkets and DIY stores began to move to the outskirts of towns by decentralisation. Although it is obvious that the decentralisation of retailing and other services has had a major impact on urban areas, the impacts have been negative, positive or neutral.

According to McMahon, T. (2017, June 19), the shopping habits of Canadian customers are different from American. While

The retail industry in Canada is engaged in selling goods and related services that are consumable through stores to the general public (Sector, 2012). The retail sector has continued to play an increasingly vital role in the Canadian marketplace given its contribution to the Canadian economy. The industry has grown continually, despite the recession between 2006 and 2009 that made the industry experience a fall in the demand of products, in 2011, the sector generated $457.4 billion in retail sales and represented approximately 12 percent of the Canadian workforce (Affairs, 2013).

Toronto has been ranked the most youthful city among 25 cities in the world in 2013 (Toronto, 2014). That is clearly an advantage, because Primark has focused the strategy on young people (under 35’s). For that reason, demographic factors are analysed in Toronto, and two major trends in psychographic segmentation are discussed. Although, “In 2020, 18.1% of total population will be over 65 years of age”(Euromonitor, 2015) and the current middle age is 40,4 years olds in Canada, Toronto’s market benefits positive assets for Primark such as firstly, a high median income: 72830$ (Statcan, 2013) and secondly a population of 2 886 430 millions of people planning to rise up to 18,5% in 2030 (Euromonitor, 2015). The population under 35 years old,

In order to provide effective anti-virus protection VMTEC Sys must think globally. With cyber crime on the rise, no country should be overlooked as the next viable source of a computer virus (Muncaster, 2009). Because China has the most economic opportunities and presents the greatest threat to the personal and small business computer VMTECH Sys has identified a strategic need to establish a research and development division to be physically located in China. This research paper will analyze and review the economic opportunities and threats that VMTECH R&D can expect to encounter as well as other market conditions which will affect the operations of a division located within China.

“On average, middle-aged consumers devote 39 percent of their retail expenditure to department store products and services, while for younger consumers the average is only 25 percent. Since the number of middle-aged people will increase dramatically within the next decade, department stores can expect retail sales to increase significantly during that period. Furthermore, to take advantage of the trend, these stores should begin to replace some of those products intended to attract the younger consumer with products intended to attract the middle-aged consumer.”

Its brand is highly recognizable and has successfully been targeted towards the “tween” market, a fast growing segment of young girls and teenagers with growing levels of discretionary income. La Senza’s wide product mix, along with highly visible and accessible stores located in malls across Canada, attract buyers from most consumer segments.

The United States economy has experienced highs and lows throughout the years. These changes affect everyone in one way or another. The U.S. workforce is not exempt from feeling the effects of the economy. Many individuals across the nation have reassessed their career and personal goals due to financial hardships. One major trend developing is that individuals are beginning careers earlier, and ending careers later. The good old days of retiring at sixty-five are replaced with worrying about health care costs and retirements plans, with no retirement date in sight. Many parents are unable to foot the bill for their college-aged children, so the workforce has also seen a jump in young adults entering into the workforce.

The Gold Coast is indisputably Australia's most popular holiday destination and offers many different types of beachfront accommodation, award-winning dining, shopping and thrilling attractions. This marketing report aimed to devise a marketing strategy for this location. It began by scanning the macro environment and found that the location is politically stable, although currently the entire world is being severely affected by the economic recession. This has therefore meant that non-essential spending is down, which will have a negative economic impact. Conversely, new technologies such as efficient aircraft are allowing for more visitors to the region. A current concern is that of global warming, being a

1. Many U.S. firms do exceedingly well in the global arena. Which of the following organizations is considered to be the U.S. leader with global revenues approximated at $285 billion annually? (Points: 1)

In the year 2000, persons over age 65 included 35 million and by 2020 this age group is projected to reach 54 million (“The impact of,”). Furthermore, as stated in an article written for the Ivey Business Journal, the American Association of Retired Persons projects that of these “baby boomers,” eighty percent can be expected to continue working (Christensen, Pitt-Catsouphes 2005).

The main focus of study appears to be on populations of the United States and parts of Europe. These areas have been used in research due to certain trends in wages, resources, and employment (Massey, 2012). Throughout history, people have been presented with differences in opportunities for economic gains and social change. One generation that has seen the most effect from these changes is the group commonly referred to as the ‘Baby Boomers’. This group of people was born in the years following World War II, most of who are currently reaching the age of retirement. This group saw a different wave of capitalization and revolution than generations before it and following had yet to see. Most people who are seeking this more active era of late adulthood are those who have benefited from the social changes of the time.

According to the data displayed throughout Figures 3-9 and Tables 1-7, the researcher discovered reasonable answers to the research questions. The data that was analyzed has shown there was 91% of responses from females in the overall survey. The females had the highest rate of having masters’ degrees followed by bachelor’s degrees in comparison to males. The evidence suggests that seniors between the age of 60-70 are employed at 19% and 10% are still looking to be employed. The overall study displays that 38% of seniors are working. From the data, 46% of seniors have advanced degrees and are capable of working. Females were predominately looking for employment at the rate of 13%, whereas, males followed by 2%.