Marketing Home Health Care

In conclusion, it will examine the future trends of health care and discuss how the home health services will be impacted or have a need to change to meet future trends. The continuum of home health care pertains to the diversity of health care services rendered for the existence of a person’s life.

The home health industry is highly fragmented. In fact, only 5% of home health care providers generate over $5 million in Medicare revenue (Harris Williams and Company, 2015). Amedisys’ economies of scale undoubtedly helps ensure operational efficiency, which will assist with maintaining long-term profitability. In addition, their relatively large employee population enables Amedisys to offer employees competitive wages and full benefits. This assists with attracting and retaining top talent.

“UnitedHealthcare provides network-based health care benefits for a full spectrum of customers in the health benefits market” such as students and individuals; sole proprietorships to multi-site, large national employers; promotion of health benefits to Medicare retirees and beneficiaries; and provides Medicaid and community programs (UnitedHealthcare, 2010). UnitedHealth Group 2012 revenue was $11.3 billion. The company is continuously growing through various mergers and acquisitions within the US and Europe, increasing members and revenues (Keepournhspublic, n. d.).

One of their issues with staffing physicians is the local competition. They are either employed with other managed care facilities, contractually obligated to another facility, or have other priorities. Due to the number of patients, they are outgrowing their current facility and looking to expand. They have found an ideal location, but would have to invest $500,000 to remodel as well as $479,000 to purchase the building. Although the new location would appeal to Medicaid patients and the insured population, Mrs. Marrs is unsure if the time is perfect to expand.

As you have already identified, the major issue that Newby Health Systems is facing is the initial need for developing an insurance coverage package that meets the needs of its employees. I would also classify the following as critical issues and offer the following recommendations. Since this is a new business and runs the risk of failure. In order to expand its services, the need for marketing would have to be established. Marketing initiatives would help the new business grow and become a familiar product in the industry, thus generating revenue. However, the priority that has been identified is the need to develop a quality health insurance package for the company’s employees. A recommendation

Mission statement: Our mission is to help people live healthier lives and to help make the health system work better for everyone.

To be the premier provider of state-of-the art health services in the greater central Ohio region. Our mission in the long-run is to be able to provide health care in the North West region of Ohio. Our intent is to focus on preventative care. However, as of today we are currently making coverage more affordable by reducing the cost of health care. Ultimately, our mission is to ensure everyone receives some type of support and for our company to focus on health through technology.

There have been serious concerns during the Health Care Reform, that seniors would lose access

This will be a cooperative plan with the primary care offices. Patients with chronic illnesses will be referred to care managers if they don’t already have one assigned.

The main economic challenge for the healthcare system in the United State will be the rising expenses associated with Medicare and Medicaid. The Governments share of healthcare spending is predicted to rise to 31 percent by the year 2020 (Keehan, Sisko, Truffer, Poisal, Cuckler, Madison, Lizonitz, and Smith, 2011). This may jeopardize the economic stability and financial security of the nation.

The health reform will expand the access to care but will also add complexity, current market trends (pre-authorizations), as well as new government requirements (new MS-DRG system, ICD-10-CM transition etc.) which will require providers to

Appalachian Home Health Services is a private, not-for-profit home health agency, located in a rural area of the Midwestern States. 'This company stated purpose is to provide health care services at home to elderly individuals, persons with disabilities, and individuals with short-term needs that can all be handled in one’s home. They provide in-home care services, then bills for the services, either to a public or private insurance carriers or the patient directly. AHHS receives all of its revenue from billed services. Being a private organization, it does not receive government subsidies or tax support in order to run.

The year 2017, you will notice a change moving on into place for the healthcare. If you

Next, we perform a competitor analysis, the number of home healthcare agencies increases every year according to the research. The patient’s demand for home health care is driving growth in the industry. The profitability of individual home healthcare company depends on the quality of services and the cost of the company. Traditional home healthcare can provides high quality services but CareFT can provide equal efficacy or better as the market grows. Moreover, traditional home healthcare is cost effective compare to facility-based, but CareFT cost even less because we do not need to hire

Plaza Home Health Services is a leader in providing home health services in Georgetown co-owned by Nancy Edwards and Jennifer Moore. Their pledge to provide exceptional home health service has commanded that their services be maintained at the maximum echelon, well above the competition. The entrepreneurs are relentlessly seeking methods to solidify their position in the market via economic control and deeper endeavors in constructing a brand that would be recognized as tantamount with unsurpassed quality home health service.