Marketing Implementation Of A New User Friendly Community Driven Website

Targeting on women aged 18 to 34, with a cross segment strategy by focusing on on Fashionistas, Planners & Shoppers and Situationalists.

With the boom in social media and rise in the Gen Y and Z consumers, the brand is now targeting young consumers and working professionals who are pressed for time by launching their

The health communications field has been rapidly changing over the past two decades. It has evolved from a one-dimensional reliance on public service announcements to a more sophisticated approach which draws from successful techniques used by commercial marketers, termed "social marketing." Rather than dictating the way that information is to be conveyed from the top-down, public health professionals are learning to listen to the needs and desires of the target audience themselves, and building the program from there. This focus on the "consumer" involves in-depth research and constant re-evaluation of every aspect of the program. In fact, research and evaluation together form the very cornerstone of the social marketing process.

To improve the well-being of individuals through health education, counseling and detection screening programs. Over the next few weeks, our mission will consist of finding new solutions to better educate individuals in our society on the importance of health education, by improving care through technology, which ultimately better our society. Our organization will focus on fundraising, however, we focus on fundraising will be from a health perspective, to make sure we focus on individual health at all times. I will be responsible for the implantation of Better Health Care

My education has equipped me with extensive, cutting-edge knowledge in holistic nutrition, health coaching, and prevention. Drawing on my expertise, in my new business I will work with clients, mostly women, to help make lifestyle changes and choose health-promoting ways that produce real and lasting results.

The target market for this campaign is going to be aimed at 15-19 year olds as this is the group that has been suffering the falls the most, we will be promoting this campaign mainly in the London region as sales have fallen significantly in this part of the UK. The campaign is more effective with the time frame we have been given if we were to aim our products at both male and female customers as will meet the objectives quicker more

To improve the well-being of individuals through health education, counseling and detection screening programs. Over the upcoming weeks, our mission will consist of finding new and advance solutions to better educate individuals in our society on the importance of health education, by improving care through technology, which ultimately better our society. Our organization will focus on fundraising, however, are focus on fundraising will be from a health perspective, to make sure we focus on individuals health at all times. I will be responsible for the implantation of Better Health Care

Main features of the programming strategy included: joining forces with the American Lung Association, offering smoking-cessation programs and partnering with Stand Up To Cancer. The techniques were controlled media communication. Through these strategies, the company was able to reach a wide audience, stay within its budget and make an impact. The programming activities used were related to the set

We will be promoting this product in lots of different ways. We are going to promote it nationally for woman all over the country to give is a try. It will be promoted mostly in woman’s magazines, this is because woman always want to try something new they see in magazines, mostly because they see that a celebrity has it or because it is advertised in the most popular and successful magazine so they automatically think it is a good product. We will also be advertising it on TV as product placement, product placement is a great way of advertising on TV because if we only opt for half time advertising the product might not get enough attention as we want it to because a lot of people skip through the adverts so they will not be able to see it. Product placement is good because the viewer cannot ignore the

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The following stakeholders in this campaign include county health executive, Susan, the major health system’s emergency services director, Dr. Matt, coordinator of public relations, Marjorie, the director of the university extension office on public welfare, Dave from Catholic Charities, Maria of Lutheran Social Services, and John from the Free Clinic. Together they work together to implement the finest marketing campaign for the young women and children. The first step would be to obtain sponsorships from local hospitals, doctor’s office, and other healthcare businesses, that are willing to donate money or their healthcare expertise in return for recognition through a sponsorship program. Not only would the healthcare be free for these women,

With a large budget we can go with the high quality advertising agency, Brewster, Maxwell and Wheeler. They will help us create and deliver our products and messages to the customers. Our large number of employees (high sales force) will focus on our indirect channels first and then after a growth period they will be evenly distributed to the direct channels. We can motivate our sales force with competitive commision rates and target number incentives. Period zero shows us that grocery stores are consumers biggest retailers for cold and cough medicine. If we focus some of our market share on collaborating with grocery stores it should give us higher retail sales and a greater return. Relationships and deals with the grocery stores

Strategies that is actionable and understand the participants can be incorporated. Future cancer prevention and treatment methods must be communicated to the participants. A successful social marketing campaign, we need to make the audience feel involved and motivated without fear from start to finish.

For the equity program and strategic plan to be successful, those who take advantage of what’s available will need to influence those around them and recommend the services. Local physicians in the medical field may also suggest patients to visit the Health Unit due to their income or living situation. Once these influencers spread the word about the available program, they will then become secondary publics to the project. Along with those informed about the program, friends and family will become involved and interested, reinforcing the goal and making the objectives become reality.

Employees want something to make them feel good, decrease stress and body stiffness which are advantages for this campaign. We will also be taking advantage of the target audience characteristic sand demographics which are mostly young adult, college students.