Marketing Intelligence : Business Intelligence

1836 Words Aug 5th, 2016 8 Pages
Business Intelligence Paper
Course Name: MISI 740 Business Intelligence
Submitted by: Akshay kumar Minare
Submitted to: Professor Robin Barraco
Date: 08/05/2016

Business Intelligence Paper
Course Name: MISI 740 Business Intelligence
Introduction
Business Intelligence
Business Intelligence can be defined as the combined form of developing and learning the data that has been collected from various sources and then analyzing it. Business Intelligence is also used to provide the data in an interactive access to the data which enables the business analysts to process out certain analysis by making necessary manipulations in the data. The data that gets manipulated and analyzed includes the historical data along with the current data along with the performance levels and the situations through which the analysts are able to make precious insights that can be used to provide solutions that can result in benefitting the organization. Thus, Business Intelligence is basically taking actions based on the decisions that are taken by considering the transformed or the manipulated data (Turban, Sharda, Delen, King, & Aronson, 2011, p. 08)
There are five styles of BI as per MicroStratergy Corp. and they are: enterprise reporting(using dashboards and scorecards), cube analysis (slice-and-dice analysis), ad-hoc queries, data mining and statistics and finally alerting and report delivering. (Turban, Sharda, Delen, King, & Aronson, 2011, p. 12)
Considering the present business trend, a…
Open Document