Marketing Is A Product Marketed Now?

Marketing is like a double-edged sword, if it is adopted properly, it will give profits to a company; however, if it is used inadequately, it will give harm. It is undeniable that today’s business operations have more intense competition level against each other due to the advancement of technology that allows people to receive more information. Marketing plays the key role in making products being recognized by consumers. To get people’s attention, some massages about the product need to be sent to the target market. With the high level of competition, the unethical marketing issues arise in order to make their own firms gain more

As I reflect back over these last five weeks I now have a clearer view of marketing and how it affects not just the consumers of the world and the companies with their marketing managers, but how it affects me. Yes, I am a consumer who clips coupons, budgets my finances, and looks for sale items and this marketing class has taught me that marketing is more than selling or advertising. Marketing managers have a difficult job, as marketing involves identifying, meeting and satisfying the needs of customers or clients with goods and or services. Coming up with different strategies and marketing mixes is challenging because we live in a changing world with people who needs and financial situations are different. Yet still marketing engulfs every part of our daily lives. From what type of breakfast we eat, to where we shop, and even in our work environment. As I examine marketing, I will blend aspect to my career path as I make myself marketable for the future and aid my employer in the growth and survival in the economy.

Marketing: Delivering Benefits to the Organization, Its Stakeholders, and Society. “Marketing” is the activity for creating, communicating, delivering, and exchanging offerings that benefit the organization, its stakeholders, and society at large. This shows that marketing is a much broader activity than simply advertising or personal selling. Environmental forces involving social, economic, technological, competitive, and regulatory considerations also shape organizations marketing activities. These marketing decisions have an important impact on society as a whole. Marketing touches our lives on a daily basis and affects every person and organization. Clearly, business firms involved in manufacturing (Heinz), retailing (Target), and providing services (Marriott) market their offerings and

'Marketing merely reflects the needs and wants of customers.' We all need to eat, drink and sleep and reproduce, this is all part of who we are as human beings. Therefore at the basic level companies will strive to satisfy these functions and keep doing so by once in a while showing advertisements that tells the public that they are around and can provide the products they need.

Dexit Inc. is a business that focuses on electronic payment systems for retail transactions. The nature of the business would start with purchases and tinkle down to petty cash purchases, pre paid purchases, and electronic purchases (Exhibit 1) .The Dexit platforms run on Radio Frequency Identification (RFID) technology. Consumers would use their “tags” at a retailer store’s terminal. This terminal is linked to Dexit’s server which would be able to read the “tag”. From here the server will be able to go into the consumer’s prepaid account, which would limit the consumer’s sending to the amount within the account. Even with this broad industry we have are branding themselves as an exclusive e-payment company. The core product

When one thinks of marketing, they tend to think it as simply selling stuff to people, but marketing as a profession is so much more intricate. The most provoking thing about marketing is the underlying psychological tactics companies use to entice people to buy their product or service, as useless as it may be. Yes, it sounds somewhat maniacal, but rest assured, there are no crazy hypnotic schemes, just simply observing human behavior. The main psychological concepts relevant in marketing are the availability heuristic, the paradox of choice, conformity, group behavior, and reciprocity. Any good marketer will take advantage of these psychological concepts to get their product or service sold.

Considering all the business disciplines available, marketing is usually considered to be probably the least self-critical. Regardless of the every now and then extremely bona fide interest in customer service, Provision of goods and services at costs that are affordable to the populace and implementation of efficient endorsements to push them to purchase merchandise that better fit their needs, wants and requirements, Marketing has not been able since time and memorial to evade the charge that it is morally, socially and ethically fruitless in some aspects. Marketers usually voice their aims and objectives regarding customer satisfaction, their corporate and ethical social responsibility programs, about building intimate

variables that occur in each stage. Provide an example of a product or service that

Company G’s mission is to improve the quality and convenience of people’s lives and they have done so with their latest small appliance, the espresso maker. It fits their goals by reducing its size with innovative design solutions and ergonomics that will put Company at the forefront of the industry. It will save time and money and ease the daily morning grind for consumers.

Over the last decade, product marketing and ways through which communication takes place between manufacturers and consumers has changed tremendously (Belch & Belch 2004). Due to the technological revolutions and the rise of innovations such as the mobile phones and the internet, control over information has shifted apparently from the manufacturer's hands to the hands of consumers (Belch & Belch 2004). The market environment has also changed due to globalization of marketing strategies, loss of confidence in media advertising, increased reliance on targeted communication methods, and media fragmentation and so on (Belch & Belch 2004).

Marketing is one of the most fundamental aspects in any business success. In fact it is what you say and the way you say it whilst trying to explain how a certain product or service is, giving your target audience reason why to use or purchase it. Marketing can be a bunch of things, whether promotion, an ad, a brochure or a press release. It can simply be a Facebook page or even a Twitter account. In order to increase revenues, one tries to market his business to a great number of people. It plays an essential role in our every-day lives. Each person nowadays uses marketing one way or another without even realizing.

This is the emerging social trend that many media and technological forecasters are predicting through futures research. Futures research being the ‘understanding about the future consequences of present developments and choices’, (Media Futures Archive, 2004). Future consequences of the present developments of new technologies is the shifting of power from media organizations to the audience, the consumer. ‘This progression will redefine everything we know about the way people consume media’, (Media Magazines Forecast 2005, 2004). This shift potentially has dire consequences for the media industry and related industries including marketing and advertising. These industries have relied on the mass media communication model to transmit their message to a passive audience. The future however is in the consumers hand as they now have the power to call the shots about what media they engage in, when and how. Therefore the media, marketing and advertising industries face the challenge to re-structure their message delivery tactics in order to gain the consumers attention again.

Marketing, just like any aspect of a business’ socio-economic complex, has seen tremendous growth in the past few decades. Primarily motivated by the ever-advancing technology, marketing has taken a bold new perspective that rivals its former self in terms of reach, effectiveness, and general appeal. Industry pundits have acclaimed new age marketing techniques as thoroughly sufficient and one through which economies stands to benefit substantially should they be employed. One such emerging offshoot is digital marketing.

Marketing is a concept that is fairly recent in origins. For the longest time, all it took for a company to succeed was to create a product that was superior to others and consumers would flock to make purchases. Eventually, due to the standardization of quality products, companies sought to brand themselves as a way for consumers to differentiate them from other companies. It no longer was good enough just to make a quality product, you had to convince the consumer that not only was your product better, but so was the company. In the 21st century, we have seen an explosion of marketing outlets, thanks to all the different forums and venues in which consumers migrate. Additionally, a deep and complex science of understanding the consumer and markets has come to fruition, in hopes of maximizing profits and outpacing competitors.

In my opinion, technology is a huge factor in mass marketing being on its way “out the door”. With