Marketing Is Hindering The World From Utopian Society

No matter where children are or what they are doing they’ll always find some sort of advertisements. It can be when their casually watching television, reading a magazine or just playing games on their computer. Advertisements are different forms of communication whose purpose is to make their product known to the public. Marketers aren’t partial to certain people; they target anyone and every age group, but recently there has been an upsurge of advertisements aimed towards children. In Eric Schlosser’s article, Kid Kustomers, he demonstrates how child advertising has boomed by the tactics marketers use to get children to want and demand certain companies’ products.

In today’s media obsessed society, youth is greatly influenced by advertising. For example, Marketing to kids gets more savvy with technologies is how they ,“Online games like Webkinz show ads on the site draw youth to buy the product or just to look at it for ‘money’”. Because this tactic works, the ads are an excellent at make youth to talk about this and be annoyed. In Facts about Marketing to Children, it says, “Children pack 8.5 hours of media a day’, is what the Facts about Marketing to Children says.” Because children are on the media so much it is easy for marketers to advertise and get children to buy the product. “ Anne Lappe says that when her daughter grows up, and goes to a movie, the character might have a soda or fast food.”

One of the most successful marketers is quoted in the article “Get kids to nag their parents and nag them well”(260). In the initial few sections, he discussed the present time effects of the advertising on youngsters. Through this he contend that, previously, there weren't numerous child based marketing organizations that concentrated exclusively with respect to children and have their own kids' divisions, while now, they have huge amounts of organizations that makes a whole advertising division for the

“Congress should ban advertising that preys upon children, it should stop subsidizing dead-end jobs, it should pass tougher food safety laws, it should protect American workers from serious harm, it should fight against dangerous concentrations of economic power (Schlosser). People must wonder how is it that a fast food company has so much customers. Advertising is the answer. The power advertisers have to be able to influence so many people 's decisions and affect people’s lives especially the lives of young children is incredible. Advertisers know just who to target and they research how too. In Eric Schlosser’s book Fast Food Nation, Schlosser explains to the readers how advertisers use techniques to draw in customers. A technique used is the “cradle-to-grave” which focuses on children to make them lifelong consumers. Like many researcher, Schlosser, has found that advertising to children when they are younger makes them be loyal to the company, and a child 's “brand loyalty” may begin as early as the age of two (43). Fast food advertising reaches out and harms families everywhere. This is why it is crucial that the people to make changes in their lives and change the way fast food is affected us.

Schlosser’s article, “Kid Kustomers”, discusses the highly popular topic of children being targeted by vicious advertisers. This topic is remarkably appropriate for today culture due to the abundance of advertisement thrown into every child, man and women’s everyday life. The rapid growth of advertisers and their plans to target children in order boost sales in a company has compelled the writer to cover this topic and discern the truth. Schlosser’s article educates readers in an effective manner due to, exceptional use of rhetorical appeals, the quality of information presented, and the tone and style he uses.

“Children are the living messages we send to a time we will not see,” said Neil Postman in his novel: The Disappearance of Childhood. In recent generations, the ideal of childhood innocence has been disappearing due to several factors of modernization. But the innocence of youth needs to be protected so children will learn and grow in healthy ways, rather than rush into adulthood. It is a grown-ups’ responsibility to build a metaphorical wall between a child’s innocence and various types of media and consumerism. Although it is becoming increasingly difficult due to the powerful world of media, which constantly reinvents itself to outwit the latest parental imposition, the preservation of innocence is not impossible. The innocence of

In “Kid Kustomers” (2001) Eric Schlosser illustrates using various techniques used by advertisers in targeting children for business purposes. He uses various quotations from other authors and experts to support their facts and to show the emotional position though variation of degrees. It is worth to note that, he explores rhetorical strategy as a device to make the readers accept his arguments. Schlosser outlines his facts in a systematic logical approach.

In addition, the growing parental fears in society have caused parents to be more worried and cautious and even more protected over their children. As the increase in awareness that children are at risk of crime, assault and kidnapping by unknown people. Also due to increased road and train travel and traffic dangers, children are more likely to travel with their parents or carers. Rather than on their own. Secondly , to support that families have become more child centred is the children’s consumer market as children are now target audiences for many business such as , mother care , toys R Us , Nike , adidas and the music industry (especially) focus on the childhood market. Encouraging children to consume all of their products and parents to satisfy their children’s wants, this is “pester power”. Where the children pester their parents into buying them games, toys, music and so on. As the aim is to please the children, this would effectively say that

Marketing and branding a product is a very practical practice for any business that wants to generate revenue, and ultimately become successful. Corporations have a plethora of methods to attract consumers to their products that they use to appeal to all demographics in order to maximize their profits. However, there is one demographic in particular that draws the majority of the attention from large corporations from its sheer size alone, children. During the course of this essay, information will be drawn from the views of Naomi Klein, Ann DuCille, “The Merchants of Cool” documentary, and Episode 14 Season 5 of The Simpsons “Lisa Vs. Malibu Stacy”, regarding methodologies of marketing that business use to make profits, that actually end up negatively affecting children.

Marketing to children is not a new phenomenon; however, there have been many ethical debates on its rightness; is advertising to children a gentle persuasion of the innocent or a sinister threat to our society? There’s too much as stake if we remain silent and simply assume that marketing companies have our children’s best interests at heart; the truth is they don’t. This paper will explore to implications of marketing to children and the overall effects it has on our society. I will argue that advertising to children is a social problem. In the first part of my paper I will discuss why advertising to children is ethically wrong, I will then discuss what has changed; this will be followed by a discussion as to why it is a social problem and finally, I will conclude my paper by discussing what should be done to change it. Please note this paper is written in the first person as I have children and I have a vested interest in this topic.

These products along with many other popular children’s products influence and shape the young minds of our children. Utilizing the positive aspects of popular culture can help teach today’s youth morals and values, but it is important for parents to realize that there are negative influences in popular culture, and it is there responsibly to teach their children to take advertising at face value, and as a form of entertainment.

Marketing is the central aspect of every society and to some extent affects the lives of everyone. Marketing has an increasing impact on the decisions being made not only by buyers and sellers but also by a diverse group including physicians, lawyers, politicians, and even the clergy. For example, a state politician may be trying to allocate how he should allocate his promotional budget during the last two weeks of an election campaign. Should an expensive television advertisement be used? Should there be more radio spots? Or would additional advertisements in various newspapers across the state be a better use of the available money? Other decisions need to be made on where he should spend his time. Should precincts that are borderline be visited, oe should emphasis be placed in those that are somewhat more favorable? These and many more basic marketing are made throughout any local, state or national political campaign.

So playground proves to be the marketing platform for the kids. Children also like the brands which tells a story or which caters to their world of imagination. One of the major things which effects the consumer behaviour is the organisation of the retail store. (Nicole Weiner, 2004). Another characteristic of the children in this age group is that they cannot keep their minds tempting for the product for long (Valkenburg and Cantor, 2001).

The societal marketing of a product is the value that exists in the minds of the consumers. This value represents the value that the consumers feel should be that of the brand based on their previous experience with the brand or the opinions that they gathered from the market about that particular brand. The societal marketing is built over time as consumers start to build expectations about the usage, durability and other attributes of the brand. It is also built through market opinion as consumers begin to learn about the brand from other consumers who have had previous experience with the brand. Companies can increase the societal marketing of their brands by deploying different marketing strategies that work for

I am in the mindset to believe that mass marketing is becoming less and less significant and is on the road to meeting its demise. The idea of Mass marketing is for a company to get its message across to as many people as they can, and by doing this, they will filter out those who are not interested in their product, while still getting others who are interested to become customers, and then hopefully advocates. The only problem with this is that so many companies have used this approach throughout the years that many people are beginning to find ways to completely ignore these messages and ads all together.