Marketing Is The Delivery Of Consumer Satisfaction At A Profit

Research Function: The collection, analysis, and distribution of all the information the marketer needs to plan, implement, and control need satisfying marketing activates

Marketing is very important to the success of a business. Before people can buy a product or service they have to know about it. However, marketing entails more than just letting people know what your company has to offer. Throughout this paper, I will define marketing, offering my personal definition as well as more formal definitions from other sources. Furthermore, I will explain to the reader the importance of marketing to organizational success giving real world examples in support of this explanation. The field of marketing can include many things. I believe, however, the most important thing which it should include is communication with customers as to the value and benefits of using that particular company's products

Marketing is an indispensable tool which every company applies in their day to day running and management. Marketing focuses on how to reach consumers and create awareness of the available products and services offered by a particular company, (Hulepete & Hathcote, 2005). While doing marketing, a general assumption is made that the message will reach targeted markets and will be perceived by the consumers as intended by the sender. Due to the coming of several companies to form a particular industry based on the similarity of the products or complimentary nature of the products and services offered, marketing has become quite popular across the globe, (Hulepete & Hathcote, 2005). Each company within the industry uses every available channel to make their products and services visible to the consumers.

Marketing is a management function which involves creating, communicating and delivering value for an organisation’s customers (Kotler, Brown, Burton, Deans & Armstrong (2010). Although many earlier academics define marketing as merely a process of satisfying customer needs in order to gain profits, more recent developments of the definition include its inherent connection with delivering superior value to customers in order to maintain ongoing relationships (Webster, 1992).

According to The Chartered Institute of Marketing in United Kingdom “2015” marketing is ‘The management process responsible for identifying, anticipating and satisfying customer requirements profitably '

In today’s world marketing can be define in many ways. It has been changed in way of its market but definition rarely states the same. Marketing can also be defined as the process of creating value for customers in order to building

"Most people think that marketing is only about the advertising and/or personal selling of goods and services. Advertising and selling, however, are just two of the many marketing activities. In general, marketing activities are all those associated with identifying the particular wants and needs of a target market of customers, and then going about satisfying those customers better than the competitors. This involves doing market

This basic definition of marketing explains how societies and organisation interact, where an organisation fulfils the wants or needs of individuals. In return, the organisation hopes to make a profit.

Another example of a business that targets a specific consumer would be Gerber. “Gerber offers products that are infant specific and target new parents and caregivers alike” (studymode.com, 2012). The bold Gerber Generation marketing campaign – developed by DraftFCB, New York, – uses the voice and aspirations of today 's youngest children to bring to life the company 's full-line of stage-based nutrition products and resources for children from birth to preschool ("The Gerber Generation", 2010). The development of the campaign and the continued expansion of the Start Healthy, Stay Healthy™ Nutrition System reflect the company 's commitment to helping create a healthier generation ("The Gerber Generation", 2010).

Marketing has become a part of society and a huge part of the American culture; one has only to observe the timeless art of Andy Warhol and the iconic Campbell’s Soup Can at the National Gallery of Art in Washington, D.C. A personal definition of marketing is creating a product or service that fulfills a need and taking the idea from a concept to the kitchen table. Business Dictionary defines marketing as “the management process through which goods and services move from concept to the customer” (Business Dictionary, n.d.) as “the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large” (Marketing Power, 2004).

Marketing is perhaps the most important activity in a business because it forms the communication bond between the customers and the company, and it’s a key aspect of communicating the value of the product.

ny definitions of marketing. Marketing can be summarised as a process by which a product or service is presented and promoted to potential customers.

The process of communicating the value of a product or service to customers, for the main purpose of selling that product or service is known as marketing. The science of choosing target markets through market segmentation and analysis, and understanding consumer behavior while providing superior customer value to the customers is termed as Marketing Management. It can be looked at as one of the most important of the organizational functions and a set of processes for creating, communicating and delivering the value to their customers or potential customers, and a customer relationship management that benefits the organization in a variety of ways.

In general terms, marketing is all related to the places of buying and selling of goods and services to satisfy customers’ needs. Nowadays marketing is the most important issues for success of every business marketing is the activity, set of institution, and process for creating, communicating, delivering, and

Place – Place is also very important in the terms of business because before opening the business they should consider the location properly that are they targeting the proper market according to their business. Place must be easy accessible for customers, suppliers etc.