Marketing Is The Management Process For Identifying, Anticipating And Satisfying Customer Requirements

Marketing is a very unique process that enables limitless methods or variations for an entity to appeal to a particular target market as well as to deter from a particular market. Marketing is used in more than just business; The kinds of clothes an individual wears and the attitude a person portrays can be used to market him or herself to the public for many reasons: Maybe to attract a woman a man is attracted to, possibly to impress the president of a company a person is interviewing for, and even to just create a base of his or her character in which other people will judge him or her by. Marketing is everywhere from the business side of the spectrum to relationships people have

Marketing comprises of all the activities and tasks undertaken to promote and sell the product to the end consumer. It encompasses a wide array of techniques that can be used to push the product/service to the consumer and get them to pay for the same. Marketing can also be done for non-selling objectives like brand awareness, recognition, brand image enhancement etc. In essence, marketing concept creates a value for the customer and communicates it effectively to drive the consumer to make a purchase. It is also almost detrimental in customer retention.

Kellogg CompanyKellogg Company is a multinational Group of company that manufactures delicious and healthy food products. The Company operates with Battle Green, Michigan as headquarters. Kellogg’s produces cereal food products such as the toaster pastries, crackers, cereal bars, frozen waffles, fruit flavored snacks and plenty of vegetarian healthy snacks. They live up to their motto, ‘Nourishing families so they can flourish and thrive.” You can also grab wonderful jobs from their distribution centers located in Chicago, Aurora, Oak Brook and Western Stephenson County etc. in Illinois. You would need to visit the company’s website to find out more about the company.

In 1906, Kellogg’s was founded by W.K. Kellogg and his brother, Dr. John Harvey Kellogg after their failed attempt at making granola. Surprisingly this failed attempt worked out in their favor because the two brothers were able to create the delicious recipe for some of our favorite cereal today Kellogg’s Corn Flakes. In 1914, Kellogg’s was introduced into Canada which opened doors allowing the company to later open factories in Australia, England, Mexico, Japan, and India just to name a few. Kellogg’s mission statement is “to enrich and delight the world through foods and brands that matter” ("Kellogg's Promise to You", 2017). Kellogg is best known for most popular product—Rice Krispies, Pop-Tarts, Froot Loops, Frosted Flakes and Eggo Waffles

The Kellogg Company - an American multinational food manufacturing company was founded on February 09, 1906 and is headquartered in Battle Creek, Michigan, United States. Kellogg 's specializes in breakfast cereal and convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and vegetarian foods. Among many Kellogg’s brands Froot Loops, Apple Jacks, Corn Flakes, Frosted Flakes, Rice Krispies, Special K, Cocoa Krispies, Keebler, Pringles, Pop-Tarts, Kashi, Cheez-It, Eggo, Nutri-Grain, Morningstar Farms are most popular. With a vision of "Nourishing families so they can flourish and thrive” Kellogg company has extended its operations in 180 countries worldwide. In

Marketing starting with identifying the needs of customers and ends in satisfying those wants. The goal of marketing is to attract new customers by promising higher value and to keep current customers by delivering satisfaction based on their preferences.

The Kellogg is continuing to innovate a century later, offering cereals that are affordable, convenient to prepare and eat, and tasty. It will also reduce ingredients such as sugar that consumers want less of while increasing fiber, whole grains, vitamins and other nutrients(Kelloggcompany, 2011).

Marketing is an important tool for any business. It is how a company makes their product known to the public. Without marketing, the consumers will either not know that the product even exists or will not know all the applications of the product; who makes it, what it is and what it is made from, when came on the market, where it can be purchased, how it can help the consumer and why the consumer should even purchase the product in the first place. According to Tom Ash, Marketing is the process whereby demands for products, services and ideas are anticipated, managed and satisfied (2011).

The leadership at Kellogg’s missed it. They did not see that consumers were no longer sitting around the table to have breakfast. The also missed that the trend of the consumption of copious amounts of sugary breakfast cereal on a daily basis was heading off a cliff. So as a result their sales and even the viability of the company is now at risk.

Kellogg Company has been dedicated to producing great-tasting, high-quality, nutritious foods that consumers around the world know and love. With 2009 sales of nearly $13 billion, Kellogg Company is the world’s leading producer of cereal, as well as a leading producer of convenience

Marketing is the all-embracing function that links the business with customer needs and wants in order to get the right product to the right place at the right time. It is the action or business of promoting and selling products or services, including market research and advertising. Arby’s, for example, has changed in a revolutionary way. Their marketing strategy has changed which impacted the human resource management department and the financial structure of the business.

Marketing is a strategy that all organizations use in today’s society. In one way or another, business’s today need to market their purpose of existence. Although the strategy of marketing may be different in every industry, the basics of marketing are often times the same.

Kellogg’s is a company that produces and sells cereals, fruit flavored snacks, breakfast biscuits, beverage, crackers, toasters pastries,

Every company depends on an efficient marketing program to fulfill customers' needs. Marketing is a process of finding out what the customer wants and meeting those requirements. Within the company, the marketing group has to consider customer values and customer satisfaction before considering offering a product. Marketing is part of our everyday world, and can be perceived everywhere and every time. At any time, everyone has been exposed to different kinds of marketing or advertising depending upon personal necessities such as T.V commercials, radio, internet, etc.

Peter Drucker: The aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.