Marketing Is Vital For A Small Business

In summary, marketing is very important for a business to achieve success. Many businesses have a difficult time in this area. With the stiff competition, businesses struggle to stand out among others. Other companies resort in unethical and unfair schemes just to win the competition. But eventually find themselves in great loss and failure. As businesses all over the world enter into a gigantic marketplace, every business owner is faced with convoluted market competition. Nevertheless, any entrepreneur can be different and become successful in this matter. In every product sold and in every service provided, patience and hard work should take precedence to ensure quality. Products and services should be marketed honestly, planning should not be done with evil

Marketing: Delivering Benefits to the Organization, Its Stakeholders, and Society. “Marketing” is the activity for creating, communicating, delivering, and exchanging offerings that benefit the organization, its stakeholders, and society at large. This shows that marketing is a much broader activity than simply advertising or personal selling. Environmental forces involving social, economic, technological, competitive, and regulatory considerations also shape organizations marketing activities. These marketing decisions have an important impact on society as a whole. Marketing touches our lives on a daily basis and affects every person and organization. Clearly, business firms involved in manufacturing (Heinz), retailing (Target), and providing services (Marriott) market their offerings and

Marketing has become more and more important, especially as the purposes of marketing expanded into performing marketing researches. Through marketing researches, it is asserted that marketing starts with a real customer need. Classic marketing, has, nonetheless, focused on making the need that will draw customers, and this stresses the advertising power of marketing (Woodall 2007, p.1284). This is also called the sales concept of marketing (Woodall 2007, p.1285). An example is how advertising lures people into buying a brand, because of the

Marketing is one of the most important aspects of a business. According to Peter Drucker “There will always, one can assume, be need for some selling. But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customers so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy. All that should be needed then is to make the product or service available.” (Peter Drucker, Marketing Management, Philip Kotler).

Marketing plays the most important role for the success of a business. In this chapter, the business’ marketing objectives are laid out together with the plans or actions that will be needed to achieve these objectives. Furthermore, this chapter includes the profile of the respondents which aided the researchers to create this part of the feasibility study.

Various people would think marketing would not be key within businesses, however, businesses require customers so that revenue can be generated and they can branch out to different countries. TV advertisements along with commercials and posters are used by companies so customers can see what they are offering. In addition, countless hours are put into finding target audiences and board meetings where concepts can be formed and distinguished. Marketing has shown to be a key factor in businesses but does not compare with the supremacy that human resources and finance embrace in the organisation.

The core success of a business lies in its marketing strategy. Most aspects of your business depend on prosperous marketing techniques. The overall marketing includes advertising, public relations, promotions and sales. Marketing is a process by which a product or service is introduced and promoted to potential customers and the ability to keep a loyal customer base. Without marketing, your business may offer the best products or services in your industry, but none of your potential customers would know about it. Without marketing, sales may crack and companies may have to close or partner with other companies. With a good logo, a great marketing team and nowadays a good website your business could have longevity in today’s economy.

In todays’ world marketing continues to impact a companies projected and current profit, and it will continue to grow for those two things in the future. Some of the basic concepts that help for the development of a marketing strategy, in my personal opinion, can be shortened down into three quick reference concepts. First would be researching the interested or potential market for a current product, or a potential product. Second ensure the product and most importantly the price catches the eyes, and reaches into the ears of the intended market area, giving the marketing or reasonably priced yet quality product. Third and as significant as the other two market that product through all useable resources and tools at your disposal, such as search engines like Google, or social media like Facebook and Twitter. Indeed these could incorporate more in-depth explanations and discussion, the fact is these are my personal shortened concepts to the basics of marketing. Suggestions and thoughtful conversations are acceptable for things you think I am leaving out that are important, including things that you think should be added.

Quality has a big impact on an organization 's reputation. The internet today can make or break a firm. It does that because it gives shoppers the ability to share information about a product or service they have received. On the internet there are now survey websites. Then there are people who may purchase a product and make a video of them reviewing the Quality of it and the can damage a company’s reputation. In the business world social media plays a major role because potential buys can share there dislikes and likes about a product and they use networking site such as Facebook, twitter, and Instagram. A solid reputation for quality can be a vital differentiator in the business sectors

2.1 What roles does corporate reputation play within organizational performance and social responsibility? Develop a list of factors or characteristics that different stakeholders may use in assessing corporate reputation. Are these factors consistent across stakeholders? Why and why not?

Marketing plays an important part in successful business undertakings role. The way one markets one’s business will determine one’s level of success or failure process. The major factor to successful marketing is to know the customers’ demands, supplies, and mindset. They are the ones to determine whether one stays in business. Look for ways to gather as much insight and suggestions from customers in positive situations as much as possible. Ask for their advice, problems, and insights in every opportunity you have.

Marketing is the best way to help small businesses build success. With a great marketing strategy, you have the ability to grow your customer base, and continue to hold onto current customers. This being said, taking the time to learn how to effectively market your business is a small move that will produce large changes.

Without marketing a business no matter how genius and innovative the concept will fade away amongst the sea of other failed businesses. Public perception is not just a marketing endeavor; the larger a business gets the greater need for a department to help assist with the public perceptions of the company( Ogden& Ogden, 2014). Marketing is not as easy as mocking up media advertisements; it is methodical process in which every step is crucial to the overall long term success of the product ( Ogden& Ogden, 2014).

Marketing is a crucial activity for the survival and success of a business. Businesses today have more marketing opportunities than ever (Bresciani & Eppler, 2010). In small businesses, marketing relies heavily on word of mouth recommendations for customer acquisition.Today’s economy, distinguished by relationships, technology, and networks, favors some of the characteristics of SMEs (Walsh & Lipinski, 2009).

Reputation is an intangible asset , it often is difficult to measure precisely its impact on the bottom line . However , a superior , if indirect , gauge of reputation can make a huge impact on a company’s financial results . Maxwell can make a good use of its superior reputation by using it as a motivation to improve itself . A good reputation provides a company goal for which to keep striving . Besides , Maxwell can use its superior reputation to increase its business opportunities . A company’s reputation is just like a magnet . It attracts not only customers but also attention of interested future investors and business partners . A superior reputation generates many possibilities for business growth and expansion .