Marketing Is an Art or Science?

Marketing is composed of the performance of business activities, which direct the flow of goods and services from the manufacturers to the consumer. Bothe the advertising and marketing industries operate within federal regulations that are monitored by the federal trade commission. The advertisers have to be careful and act ethically taking extra care when making their adverts.

Marketing is a very unique process that enables limitless methods or variations for an entity to appeal to a particular target market as well as to deter from a particular market. Marketing is used in more than just business; The kinds of clothes an individual wears and the attitude a person portrays can be used to market him or herself to the public for many reasons: Maybe to attract a woman a man is attracted to, possibly to impress the president of a company a person is interviewing for, and even to just create a base of his or her character in which other people will judge him or her by. Marketing is everywhere from the business side of the spectrum to relationships people have

Marketing is everywhere. It can be seen in all forms of media. Advertisements are plastered all over the internet, they are constantly on television, and heard on the radio. It is impossible to escape the constant pressure from businesses promoting themselves and their products. On the business side of things, advertising is extremely competitive. Good marketing can give a business an edge over their competition. To become the best in marketing, use well thought out strategies, know the targeted customers, and use the most cost-effective medium for the situation.

Can advertisement qualify as a work of art? This question can bring different answers depending on how each individual argues. In my own understanding, advertisement qualifies as art because advertisements are meant to capture the audience attention. Art and beauty attract the attention of the mind through the eye. John Berger, an English art critic, novelist, painter, and poet tried to explain the way human beings view things and how this is affected by our knowledge, beliefs and what they assume to be right. He explains that what we see has been recreated or reproduced. Berger points out that the woman’s body portrayed by different people has changed over time, for instance, in early 1500-1900, visual art was characterized by oil painting and after 1900s photography came in place and became the main medium of visual art.

The definition of marketing provided by the American Market Association states that “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”.

Marketing is the all-embracing function that links the business with customer needs and wants in order to get the right product to the right place at the right time. It is the action or business of promoting and selling products or services, including market research and advertising. Arby’s, for example, has changed in a revolutionary way. Their marketing strategy has changed which impacted the human resource management department and the financial structure of the business.

Marketing is a strategy that all organizations use in today’s society. In one way or another, business’s today need to market their purpose of existence. Although the strategy of marketing may be different in every industry, the basics of marketing are often times the same.

When one thinks of marketing, they tend to think it as simply selling stuff to people, but marketing as a profession is so much more intricate. The most provoking thing about marketing is the underlying psychological tactics companies use to entice people to buy their product or service, as useless as it may be. Yes, it sounds somewhat maniacal, but rest assured, there are no crazy hypnotic schemes, just simply observing human behavior. The main psychological concepts relevant in marketing are the availability heuristic, the paradox of choice, conformity, group behavior, and reciprocity. Any good marketer will take advantage of these psychological concepts to get their product or service sold.

Marketing is defined as the science and art of exploring, shaping and fulfilling the need of the customers. As it is manifested in the definition that Marketing is a blend of Science and Art; therefore, it can be inferred that both the terms have a strong connection with it.

Marketing today is virtually present in all aspects of life and it addresses virtually anybody, from young children to senior consumers, and selling anything from toys and diapers to medicine. And in ensuring an increase in the demand for the advertised product, often times marketers use deception in their campaigns.

As a personal definition, marketing is a strategy to promote consumer awareness and positive feelings towards a brand or product in order to encourage the consumer to purchase or use that product. In more specific terms, the American Marketing Association (2012) defines marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” A simpler definition of marketing, as identified by the U.S. Small Business Administration (2012), are the activities and strategies that result in making products available that satisfy customers while making

Marketing is in a part of everyone’s daily lives. We see it the moment we turn on the television, when we go to the grocery store, and even at our jobs. When I think about marketing, I think about all of my favorite restaurants, places to go, favorite clothing brands, and shoes. All of my favorite things come to mind when we discuss the concept of marketing. When I think about marketing, I think of all of the companies that produce my favorite things. Marketing campaigns are those people who work on making the products, finding defects and making improvements, innovating and designing. I also believe that those people are interested customer satisfaction. Those people influence me to keep buying my favorite things.

Every company depends on an efficient marketing program to fulfill customers' needs. Marketing is a process of finding out what the customer wants and meeting those requirements. Within the company, the marketing group has to consider customer values and customer satisfaction before considering offering a product. Marketing is part of our everyday world, and can be perceived everywhere and every time. At any time, everyone has been exposed to different kinds of marketing or advertising depending upon personal necessities such as T.V commercials, radio, internet, etc.

Marketing makes the world go 'round. Well, at least the corporate world! In this day and age, we are plagued with advertisements everywhere we look. They appear in our TV programming. They appear on the radio. They appear on blogs and search results. They appear in your e-mail. They appear in a text message. They even appear on the outside of buildings and vehicles. They are, quite literally, everywhere. However, there is a good reason for this – advertising really does work. The most successful advertisements are backed by a good marketing strategy, which should involve the company having an understanding of the target market – the customers you want to reach. Even if an offering starts seeing success and profit as a result of

Marketing Communications, such as advertising, can inform, persuade, remind, reassure and ultimately differentiate one product from the next.