Marketing James Patterson Books

authors are taking up a huge portion of the market and therefore more beneficial for

On an episode of The Oprah Winfrey Show, Winfrey shares with her viewers “What a difference it makes in your world to go into some other life. It’s what I love most. I’m reading always to leave myself…behind” “That’s what reading is. You get to leave.” and in 1996, carrying this passion of hers, she began a self-titled book club to share the joy of literature with the public. Oprah’s Book Club was a huge hit from the start of the segment and over twenty million viewers were a part of this phenomenon. This increase in book popularity also had an immense increase on publishing companies. With the swift change brought by the book club, this was the largest change to benefit publishing companies in more than

On the horizon, Blockbusters number of competitors should steadily increase from new emerging technologies. If Blockbuster extends into the realm of VOD, Legal Movie Downloads, or Digital Video Recorders (DVR), it must realize there are existing and powerful players in these markets already. This new technology is shaping the market for many deals or partnerships. They will face fierce competition, but in the future, Blockbuster must not find it self on the outside looking in.

Blockbuster implemented a new strategy for customers to access their rentals in “five channels of distribution: in-store, by mail, through vending machines and kiosks, online, and at home (direct to the TV)” (DATAMONITOR, 2009). However, this strategy was a reactive approach to the problem produced ten years behind schedule. Wooldridge et al., (2007) stated that Blockbuster should select and adapt their strategy to respond to the fast changing market and maintain a competitive position. This was an obvious failure for Blockbuster. The changes in the market produced a decline in profit at a faster pace than the strategies that Blockbuster implemented to combat these losses.

In addition, Singer comes off to forceful and demanding by telling his readers what they should do. For example, when singer says “I trust that many readers will reach for the phone and donate that $200. Perhaps you should do it before reading further” (Singer). Since he uses such a passionate and commanding tone, it is dicey if Singer is effective at selling his readers

Lisa Nakamura argues in her article, “Words with Friends”: Socially Networked Reading on Goodreads, that Goodreads is a successful Web 2.0 business, worth studying by literary scholars. By applying the argument Carolyn Miller makes for a successful genre, in her text, Genre as Social Action (1984), Revisited 30 Years Later (2014), one can examine why Goodreads is successful in terms of fulfilling its requirements to its public. Miller defines genre as being “a multidimensional construct”, that is a “typified rhetorical response to” an uptake of a situation, “a ‘macro’ speech act”, “a mediation between private intentions (purpose) and socially objectified needs (exigence)”, and above all she emphasizes that genre must create social action,

I believe that matching the 2 for 1 deal, was not in the best interest of Cinemex. While it did help boost attendance, Heyman is cutting the prices of the tickets drastically since implementing which in turn cuts down his revenue. Even after his competitors initiated the sale, Weeks 27 – Week 34, Cinemex showed a steady increase in attendance before even implementing the 2 for 1 deal. There are so many outside factors that can help determine the attendance at a movie theater (ex.popularity of films, weather, location, time of year). With the special, more consumers will attend the movies on a Wednesday when they are receiving the deal, which slows down your revenue for the remainder of the week. While Cinemex is

Blockbuster used to have so much power in the movie rental industry until Redbox and Netflix have come to the market. One of Porter’s five forces

Motion pictures are a key driver of the market for entertainment products, one of the largest export markets in US. Motion picture industry consists of three stages: studio production, distribution, and exhibition. The studios produce the lifeblood of the industry, the films that are its content. The biggest players at this level are the majors, big studios which integrate production and distribution, as do the slightly smaller mini-majors. The next stage is distribution. Distributors are the intermediaries between the studios and exhibitors. Distribution entails all steps following a film’s artistic completion including marketing, logistics, and administration. Distributors coordinate the manufacture and distribution of

Another reason why the consumers of texts hold power over the producers is simply the copious amount of texts that are made available to them. This increase in the choice between media and within media has led to development of narrowcasting and niche audiences. With the advent of mass consumerism and technology, the production of texts have skyrocketed, leaving the audience spoilt for choice. Raymond Bauer (1964) placed an emphasis on choice that was anchored in and ensured by an independent, even obstinate, audience. “The active "individual" was a modern citizen-consumer patrolling the periphery of his or her consciousness with a vigilant consumerism” (Biocca, n.d.). Bauer (1964) felt that the consumers could not

Having a consistent product has helped Harlequin establish a loyal customer base with over 70 million readers worldwide. Surveys indicate that four out of five readers continue to purchase Harlequin books the next year. To keep creativity at a high level Harlequin utilizes over 1,300 authors

Blockbuster could make advertising deals with the movie studios where they would advertise upcoming movies in all of their stores. Advertising is very expensive and it is getting harder than ever to find advertising that can find their target market. Because of all the different means available of getting information potential audiences are spread out over a vast area. Advertising within Blockbuster stores would provide the movie studios with an advertising option that they know is going to find people that like to watch movies. This would also help create a buzz about their upcoming movies because of all the people that have a chance to see previews or ads promoting these movies well before their release dates. Many people that rent movies would go to the theatre instead if there was for upcoming movies by movie type. This means that they would be able to put ads for each type of movie in the related section of the video store to further focus on their targeted markets.

     James Patterson should be included in an anthology because he has mastered the art of description and plot. He’s capable of creating lives in his books like no other author from past or present. He has created a fictional world inside of his Alex Cross series, where many fans of his like to live. With each new book he can fill a mind with unbelievable detail and imagery. A small two book series, nicknamed the “bird booksâ€?, blew away many critics. With this mini-series he ventures into biotechnology and the worlds in its view on longevity. He’s known for venturing off the normal path of writing. He goes where many authors don’t, into religion, romance/humor/history, and a woman’s murder

Stephen King is perhaps the most widely known American writer of his generation, yet his distinctions include publishing as two authors at once: Beginning in 1966, he wrote novels that were published under the pseudonym Richard Bachman. When twelve, he began submitting stories for sale. At first ignored and then scorned by mainstream critics, by the late 1980’s his novels were reviewed regularly in The New York Times Book Review, with increasing favor. Beginning in 1987, most of his novels were main selections of the Book-of-the-Month Club, which in 1989 created the Stephen King Library, committed to keeping King’s novels “in print in hardcover.” King published more than one hundred short stories (including the collections Night Shift,

Looking at where the company is in the market place, the cinema exhibition business segment has reached maturity (Reading International, 2013). Reading International will be looking towards improving their current cinemas to achieve more growth as well as developing niche-type of cinemas in selected markets and also procuring additional properties that contain existing cinemas. The objective behind these strategies is to attract more customers. Currently, Reading International targets several key groups of consumers by running various promotions across each country; school children are targeted with the ‘Early Bird’ promotion, students are targeted with ‘Terrific Tuesday’, working professionals with ‘Friday Flicks’, couples with ‘Steer & Beer’ restaurant ‘combo’ deals, families with ‘Spit the Dummy’, elderly with senior discounts, and general movie enthusiasts can sign up for the ‘Reel Club’. It appears that these consumers have been segmented on the basis of demographic grouping. What Reading International needs to be aware of however, is that there is a whole new generation of consumers that will have an effect upon how Reding International’s customers should be grouped over the next couple of years. This generation is known as the Net-Generation (N-Gen), and should