Marketing Management : A Marketing Manager

In the field of marketing, there are two major objectives. To first figure out what a customer might be in need of. Once that is established, the second main goal is to come up with creative ways to sell customers products. Marketing is all about searching for a purpose of a product and figuring out how to best brand a product for maximum profits. This can be done in many forms. Although, the most common way of persuading a client would be through verbally presenting your thoughts through a conversation or idea pitch. Marketing can be done well through aspects of writing. Peggy Lux, a freshman business seminar profession and a previous Eli Broad College of Business advisor, states that in her years of experience in the business field has allowed to fully understand marketing in many format. She believes that marketing is heavily based off of personal presence, and giving off this presence can be done through well writing. Michigan State junior Julian Makowski ending his third year of marketing classes speaks highly of the process of marketing through writing. He reciprocates Peggy’s ideas of being professional can be in any formats. It is not uncommon for someone in the marketing line of work to sort through ideas and propositions before they would meet with a customer. This is often where a marketer would incorporate writing into their professions. A marketer would not only write down their ideas of how a particular product would work in a customer’s business, they would

3. Marketing Strategy – marketing manager defines the mission, marketing and financial objectives, and needs the market offering is intended to satisfy as well as competitive positioning

As I reflect back over these last five weeks I now have a clearer view of marketing and how it affects not just the consumers of the world and the companies with their marketing managers, but how it affects me. Yes, I am a consumer who clips coupons, budgets my finances, and looks for sale items and this marketing class has taught me that marketing is more than selling or advertising. Marketing managers have a difficult job, as marketing involves identifying, meeting and satisfying the needs of customers or clients with goods and or services. Coming up with different strategies and marketing mixes is challenging because we live in a changing world with people who needs and financial situations are different. Yet still marketing engulfs every part of our daily lives. From what type of breakfast we eat, to where we shop, and even in our work environment. As I examine marketing, I will blend aspect to my career path as I make myself marketable for the future and aid my employer in the growth and survival in the economy.

Using the product/market expansion grid shown in Figure 2, apply the growth opportunities available to managers in Starbucks Turkey.

Many of the abilities or skills required for this field are good oral and written communication skills, creativity, influencing and negotiation skills and the most important of them all, love what you do. The education required for the majority of marketing entry-level positions is an associate’s degree or a certificate program. According to Heathfield, the requirements for a marketing manager is a bachelor’s degree in marketing and masters in business or marketing preferred.

Much of the information from this paper was constructed around the African survey conducted by McKinsey & Company, the number one consulting firm in the world.

As far as educational requirements, a Marketing Manager requires a four-year bachelor’s degree with several years of work-related experience, on-the-job training, and /or vocational training. According to O*Net, in 2014, 190,000 employees were employed as Marketing Managers, with a median wage of $51.12 hourly, which equals $127,130 annually. The projected growth in 2024 is faster than average from 9% to 13% with about 64,200 jobs opening between 2014 and 2024. In the State of Arizona, the median hourly wages for a Marketing Manager was $50.17, which would equate to $104, 360 annually. Whereas, the projected growth in Arizona becoming over 20% by the year 2022 with 3,810 jobs becoming available. As a Marketing Manager, you’re required to have knowledge within sales and marketing, administration and management, customer and personal service, communications and media, computers and electronics, economics and accounting, mathematics and clerical work. In addition, some of the required skills needed to ensure a Marketing Managers tasks are completed include; active listening, critical thinking, social perceptiveness, speaking, judgment and decision making, monitoring, persuasion, complex problem solving, negotiation, coordination , systems evaluation, time management, management of personal resources, operations analysis, systems analysis, and writing and learning strategies

3. Eddy's Ice Cream developed a line of whole fruit sorbets targeted at people who are loyal Eddy's consumers, but dislike all the fat and calories in

My connection to marketing started when I was a child. My mother’s friend sold beauty products in gorgeous boxes, targeted at female customers in various age groups. Attracted by the exquisite designs and persuasive slogans, I hoped that one day I could come up with such creative marketing ideas. As I grew up, I gained a better understanding of marketing from my father, a corporate sales director. Through our conversations, I learned that while making a sale is undoubtedly important, establishing brand equity and customer loyalty is the ultimate goal. This can only be achieved through successful marketing. Such recognition sparked my interest in exploring the field of marketing, and the real-world experience I’ve gained since then has only strengthened my desire to pursue a marketing career. Admission to ICL’s Strategic Marketing program is a natural next step in my preparation.

After comprehensive research into the beer market specifically focusing on the four beer brands Little Creatures, Heineken, Budweiser and Victoria Bitter, our group propose the introduction of a new product into the Little Creatures product line. Similar to Heineken, we believe Little Creatures would benefit from the introduction of a Bright Ale keg. This line extension would promote bulk buying of Little Creatures beer and expand their cultural persona by encouraging community gatherings. Which is perfectly aligned with the ethos they have built to date. The sharing of what is one of their premium beers would further attract potential customers through this social networking focal point.

With this information, they can get a good competitive intelligence to get new ideas and also to identify what problems they might face and what improvements they may need. This information can be collected through feedback.

The objective for this project was “How can I create an effective sales presentation to encourage my potential client to hire me to style and makeover them and their wardrobe?” I did this by first making outfits tailored to Miss. Diaz’s style, color analysis, body shape and face shape. I used pastel pink, dark red, dark green, and yellow to make her hair stand out and to go well with her skin color. I also added belts to accentuate her waist and give her more of an hourglass shape. From the interview I learned that she prefers lose and soft clothing and more country styled clothing. I also learned that she does not like to wear rings or too heavy earrings.

My interest in marketing field acquires from many factors, including my course in university that related to marketing and my internship experience. I was nominated to be the head of the marketing department at Gala dinner, which is a group project that I needed to arrange during my 3rd year in the university. The duties of this position were to advertise an event and come up with a plan that can make an event more interesting and earn profit. Through this project I realised that marketing is an interesting field. It is the invisible strategy that very creative and strong. Marketing can create a huge demand for a business in a blink of an eye. Meanwhile, it can collapse the company that makes a mistake in marketing strategies. Therefore, I believe that marketing is a powerful tool in every business. It can add value to the product and can create unnecessary needs & wants. After

As my future career I want to become a marketing manager. A marketing manager is someone in a company who directs and is in charge of promoting and advertising the company 's products. Marketing managers would have to create campaigns and be organize. Furthermore, they plan out how the product will be communicated with the customers and they are in charge of making sure the campaigns stay on budget as well as receiving profit. In order to become a marketing manager I need to get a bachelor’s degree and go to a four year college or university. I would be a good marketing manager because I love to travel, I am organized and neat, and love to communicate with others.

Marketing is selling the product goods and service by knowing the needs and wants of the customer and consumer (Kotler P, 2009). Marketing Management expertise has capable of knowing the change of an organisation to manage both the internal and external challenges of environment (Cant M C, et al, 2009). A company needs to classify the customer needs and identifies the demand of the supplying