Marketing Management : Accor Hotel Group Essay

3134 Words13 Pages
MARKETING PRESPECTIVES ON ACCOR HOTEL GROUP SUBMISSION TO: Abha Chitalia SUBMISSION DATE: 13 march 2015 STUDENT NAME: Narinder Singh Kalra STUDENT ID: AKC1552239 Table contents Introduction…………………………………………………………………………………………….. 3 Business Tools…………………………………………………………………………………………3,4 Marketing auditing and Marketing planning……………………………………………4,5 Macro Environment ………………………………………………………………………………….5 Micro Environment……………………………………………………………………………………6 Market Research and Intellignce ……………………………………………………………6,7 Market segmentation…………………………………………………………………………….7,8 Buying Behaviour………………………………………………………………………………………9 Market postioning……………………………………………………………………………………10 Conclusion……………………………………………………………………………………………….10 References………………………………………………………………………………………….11,12 Appendix 1………………………………………………………………………………………………13 Appendix 2………………………………………………………………………………………………14 Appendix 3.……………………………………………………………………………………………..15 Introduction :- Accor- the world’s renowned hotel group providing its best service to serve the people and it is best appreciated around the world for its service quality. It has collaborated with different brands of hotel to form a group simply known as ACCOR HOTEL GROUP. It is considered as first operator in the world covering
Open Document