Marketing Management Assignment : Fastrack Watches Essay

introduced other international brands to India, Naqvi is familiar with what is required to ensure

One of the primary change in strategies would require pruning Omega’s product lines to make it more coherent and to eliminate any potential intra-firm competition. Typically, the lower end models need to be pruned so that it could be positioned as a more effective Luxurious Brand to compete directly against other Luxury Brand watches. The prevention of any overlapping with sub-brands will ensure that there is no potential risk to the dilution of brand image as well as reduce the risk of cannibalization of the current product lines. This will also help in uplifting the overall brand image of the Omega brand by withdrawing a number of Omega’s low-priced models thereby boosting the band profitability which will ensure that there is enough opportunity for the improvement on brand margins - a key factor in reducing the price differences with Rolex. Another underlying argument is that this process will enable the exclusivity

Have you ever seen someone trash a pricey piece? I did just that. It was my grail; something I always chased for. It was my ‘watch’. I gazed as the sunlight made the expertly cut crystals dance, the chocolate alligator skin felt smooth and cool against the wrist. It was a lovely piece for 8 years and yet this watch was hurting me more than it complimented me.

This accessory adds a small detail to a finished look. Have several watch options to fit an occasion; watches have various styles bands from leather, nylon or plastic.

That the parts of the watch are ordered in such a way that it will allow the watch to function

This device houses a movement that has numerous mechanical gears that spin and move the hands placed on the subdial. The subdial is the main display seen on any watch, on the subdial, there can be numerous complications showcasing not only the time but the moon phases, date, and power reserve. These parts are protected by the case, lug, and bezel. The device is secured to the wearer's wrist with a band made from a variety of materials such as steel, leather, and silicon. But the key feature of the mechanical watch is the crown as it is used to wind and power the watch with coils storing tension and releasing it ever so slightly. Patek Phillipe, Audemars Piquet, Panerai, and, Rolex are just some of the most renowned mechanical watch makers in the world. These companies have been the pioneers of new technology that has been immaculately built. Yet these companies build their branding by connecting more deeply with the customer offering them the whole customer experience with first class service, professional consultants, and other objects/tokens to show their appreciation to the customer with the purchase of every

The Breitling watch has a steel strap with a blue face bordered by two buttons and a dial. The dial winds the watch’s gears and changes both the date and time. The buttons start and reset a built-in timer. Scratches can be found around the bottom of the strap and around the watch’s face, but otherwise it is kept clean and polished. This watch was a graduation gift from my father. He gave it to me over dinner the night of graduating from high school and said that it was because he wanted to give me something to show his appreciation for the effort I put into studying for 4 years. It was also meant as congratulations for getting accepted to Chapel Hill. The watch was useful in managing my time during exams and other time sensitive events since

You can learn a lot more about the products from the resources available on the website. The Our Roots section under the About category will provide you information about the different materials used in making of the watches. You can find the origins of your wooden watch and even get involved in planting trees. Furthermore, you can find the right watch based on the price, the colour or the material on the site. It’s also possible to find a smaller size watch if your hand is a delicate one.

There is a need for contingency planning and potentially have a diverse product range to limit the risk of one product.

Most, however, have no special meaning; they are either a simple way to show off how much money a person has, a basic utilitarian way to tell time, or a fashion statement. I have come into contact with a watch that means so much more than just another object; it is a watch that has survived decades, and after years of neglect, has come to my hands.

3. These fashionable brand watches are known to be tough and this is the third reason why consumers obtain branded watches. It is a considerable aspect to be aware of

Product: Fossil makes watches for Michael Kors and of date the accessory line hasn’t been graced by any strong branded company yet Our accessory line will be designed by innovative creators who are destined to obtain brand recognition instead of unknown designers that lack forward sight. Our materials for our new lines will include tribal print and animal print, through extensive research we have conclude that this will be a wave of fashion that if handled correctly will have a staying power that is detrimental in the handbag business.

as watches with style, class, flair and quality. In these days of mass produced generic watches that tend

What is interesting in this market is that there are no clear leaders. Even though each company’s goal is to make the more profit as possible, we can’t define any leader since they have different strategies and objectives.8 [ (Tower) ] For example, Patek Philippe’s core ideology is to have the most prestigious brand and to make the most expensive watch as possible, and target the most prestigious people which is a really niche market. In comparison, Rolex’s purpose is to be a more accessible luxury brand and make the most sales as possible. It is difficult to compare them in terms of success, Rolex sells more but Patek has a much higher reputation.

Those strategies helped Swatch lead this market in the watch industry, selling 26 million swatches in 1992 and reversing SMH’s fortunes. Despite its success, there are some concerns whether the success of the Swatch would continue. Still, the world watch market was highly fragmented except Citizen, Seiko, and SMH. There were numerous watch competitors in Switzerland, Asia, and Unite states. The market share of Swatch was still relatively low in the single digits due to