Marketing Management - Digi

3738 WordsJan 30, 201315 Pages
Question : Select any marketing model of your choice, explain its functions and advantages and then apply it to a market segment with which you are familiar. Table of Contents 1.0 Introduction………………………………………………………………… page 3 1.1 Ansoff Matrix 1.2 Advantages of Ansoff Matrix 2.0 DiGi Telecommunications Company Portfolio…………………………….page 5 2.1 Ownership 2.2 Top 10 Shareholders 3.0 DiGi’s Marketing Strategy (Ansoff) ……………………………………….page 7 3.1 Market Penetration 3.2 Market Development 3.3 Product Development 3.4 Diversification 4.0 Marketing Mix (4Ps) ……………………………………………………….page 12 4.1 Price 4.2 Product 4.3 Place 4.4 Promotion 5.0 Feedback…show more content…
|Rank |Top 10 Brands |Grand Total | | |(2010) |RM (000's) | |1 |Celcom |131,490 | |2 |Digi |106,587 | |3 |Maxis |92,060 | |4 |TM |76,325 | |5 |Giant |61,461 | |6 |Kem Kesihatan |55,308 | |7 |Sunsilk |54,128 | |8 |Maybank |53,325 | |9 |KFC |52,629 | |10 |McDonalds |50,917 | Table 2 : Top 10 companies with highest advertising power (values taken from http://marketing-interactive.com/news/24249) With a greater amount of advertising and promotions done by the company via social networks and the media, it will be without a doubt that greater product knowledge will be obtained by customers. Market penetration does not only rely solely on just advertising and promotions but also on boosting customer’s confidence and loyalty in the existing

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