Marketing Management For Tourism And Hospitality

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Student Submission Form

School of Sport, Tourism and the Outdoors

Student Name(s): Sasha Stimpson

Student ID Number(s): 20609477

Student UCLan Email:

Assignment Due Date: 08th February 2015

Course / Subject: Marketing Management for Tourism and Hospitality
Year: 2

Module Code: TL2008

Semester: 2

Module Title: Marketing Management for Tourism & Hospitality

Assessment No: 1 (resubmission)

Module Tutor: Dr. Philip Stone

Student Declaration in Respect of Plagiarism:-
‘In submitting this form, I confirm that this assignment which I have submitted is all my own work and the source of any information or material I have used (including the internet) has been fully identified and properly
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In the terms of producers marketing is about what services and products to produce, when and why to introduce new offers. It is also about determining the volume of supply, the correct price, and when and where to make products available to buyers.

“The marketing concept holds that the key to achieving organisational goals consists in determining the desired satisfactions more effectively and efficiently than competitors, in a way that preserves or enhances the customers’ and the society’s well-being.” Kotler (1991:16 & 26) this identifies that it is important for businesses to determine customer satisfactions more efficiently and effectively to gain a competitive advantage and help reach organisational goals.
Demand are supply relationships are used between consumers and suppliers and are vital for the marketing economy as stated by Heakal (2015) states: “supply and demand is perhaps one of the most fundamental concepts of economics and it is the backbone of the market economy”.

The main aim of this marketing method is to accomplish something called equilibrium, this is when demand and supply meet in the middle. For businesses to be able to accomplish this, it is vital to fully understand the behaviours of customers, also their wants and needs. Businesses should use the information of customer behaviour to
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