Marketing Management For Tourism And Hospitality

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Student Submission Form School of Sport, Tourism and the Outdoors Student Name(s): Sasha Stimpson Student ID Number(s): 20609477 Student UCLan Email: SStimpson@uclan.ac.uk Assignment Due Date: 08th February 2015 Course / Subject: Marketing Management for Tourism and Hospitality Year: 2 Module Code: TL2008 Semester: 2 Module Title: Marketing Management for Tourism & Hospitality Assessment No: 1 (resubmission) Module Tutor: Dr. Philip Stone Student Declaration in Respect of Plagiarism:- ‘In submitting this form, I confirm that this assignment which I have submitted is all my own work and the source of any information or material I have used (including the internet) has been fully identified and properly…show more content…
In the terms of producers marketing is about what services and products to produce, when and why to introduce new offers. It is also about determining the volume of supply, the correct price, and when and where to make products available to buyers. “The marketing concept holds that the key to achieving organisational goals consists in determining the desired satisfactions more effectively and efficiently than competitors, in a way that preserves or enhances the customers’ and the society’s well-being.” Kotler (1991:16 & 26) this identifies that it is important for businesses to determine customer satisfactions more efficiently and effectively to gain a competitive advantage and help reach organisational goals. Demand are supply relationships are used between consumers and suppliers and are vital for the marketing economy as stated by Heakal (2015) states: “supply and demand is perhaps one of the most fundamental concepts of economics and it is the backbone of the market economy”. The main aim of this marketing method is to accomplish something called equilibrium, this is when demand and supply meet in the middle. For businesses to be able to accomplish this, it is vital to fully understand the behaviours of customers, also their wants and needs. Businesses should use the information of customer behaviour to
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