Marketing Management For Tourism And Hospitality

2737 Words Apr 8th, 2015 11 Pages
Student Submission Form

School of Sport, Tourism and the Outdoors

Student Name(s): Sasha Stimpson

Student ID Number(s): 20609477

Student UCLan Email: SStimpson@uclan.ac.uk

Assignment Due Date: 08th February 2015

Course / Subject: Marketing Management for Tourism and Hospitality
Year: 2

Module Code: TL2008

Semester: 2

Module Title: Marketing Management for Tourism & Hospitality

Assessment No: 1 (resubmission)

Module Tutor: Dr. Philip Stone

Student Declaration in Respect of Plagiarism:-
‘In submitting this form, I confirm that this assignment which I have submitted is all my own work and the source of any information or material I have used (including the internet) has been fully identified and properly acknowledged as required in the School guidelines I have received.’

Marketing Planning Process

Introduction
This report will introduce the eleven CCC’s (concise critical commentaries) of marketing planning. The eleven CCC’s will describe and define the relevant concepts, theoretical methods of key practices and also principles which support marketing planning process. The report will also contain relevant graphs and images to underpin statements.

Introduction to Marketing Planning in Tourism and Hospitality: A Marketing Philosophy Approach

The first most vital step of the marketing planning process is understanding the concept of marketing and being familiar with the visitor economy.

Concept of Marketing.
In terms of consumers…
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