Marketing Management : Labelling, Packaging And Country Of Origin

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1) Introduction to Marketing Management
This report highlights on latest issues related to Labelling, packaging & Country of Origin in Australia. We discuss few major issues related to labelling and packaging, and its bad effect on health and environment pollution. We also discuss recently introduced new rules which were implemented for better health and safety reasons.
Marketing management is defined as the process of overseeing and planning new product development, advertising, promotions and sales” (Anon., 2016). An example of marketing management is creating an advertising plan and implementing that plan. It is getting the right product or service in the right quantity, to the right place, at the right time and making a profit in the
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The promoting administration today is the most imperative capacity in a business and business undertaking.
3) Labelling and Packaging
Packaging is the container or wrapper for any food or beverage product. Labelling is part of the packaging with printed material to appear on the package. The way we present and package our food or beverage product can contribute significantly to the success of the business (Anon., 2016). Labelling and packaging have been becoming a very important aspect of marketing. Identify some of the recent issues in labelling, packaging and country of origin in Australia.
 Environmental awareness and packaging
 Industry-led standards
 Product labelling
 Getting the labelling right
A) An Overview of Australian Packaging
The benefit of packaging created in Australia is evaluated to be $AUD10–10.5 billion. By worldwide principles, the Australian business sector is very small. The estimation of world packaging is assessed to be $US300 billion (Frost, 2005). The Australian business represents marginally in an abundance of 1% of Gross domestic product. Around 30,000 individuals are straightforwardly utilized in the creation of packaging in Australia.
B) Packaging Materials
The significant Packaging materials utilized as a part of Australia are glass, metals (aluminium and steel), paper/board (containers and folded), and plastics (HDPE, PET, PVC, polypropylene and polystyrene). Paper/board packaging is the biggest single material
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