Marketing Management Marketplace Quarter 3 Decision Memo

By upgrading their brand, it will help to identify the qualities of the products that set it apart from the competition. They have to make the

We put a lot of effort into the Private Label market. Undoubtedly we did very well in that market, but that unfortunately diverted us from the

There are many factors altering group behavior and effectiveness, such as decision- making, cohesion and communication (Crocker, 2016). The later has also shown a positive relationship with group task cohesion (Smith et al., 2013), and methods of enhancing intrateam

Lastly, the company suggest to expand their current inventory through increasing production and capacity. With the increase in production rate the company can gain more consumers as a whole through supply and demand. Doing this would give the company an opportunity for more exposure and perhaps better brand recognition.

The new owner of a beauty shop is trying to decide whether to hire one, two, or three beauticians. She estimates that profits next year (in thousands of dollars) will vary with demand for her services and has estimated demand in three categories low, medium and high.

Group member cohesiveness was absent from the group meeting for several reasons, but the primary reasons were due to the fact that the group members did not have a common description of value or structure to the discussion. Each member viewed their own area of involvement within the organization as being more valuable than any other area, and it was this exclusion of other valuable traits that lead the group to begin to clash in such a

Based on the master budget, there have something wrong and unclear. All the numbers are the same, evenly quarter two have more sale than other quarter, at least less 30% than quarter two. We can easy to recognize with a few changes and we can achieve a goal $1.000.000

It is important to agree and commit to a strategy for communicating as a project team. Consider options. Having a communication strategy that people haven’t had an opportunity to agree on, or who aren’t aware of, will mean that communication won’t be effective.

* Refer sheet “30000 Sales” for cost incurred and Gain/loss for AIFS for different scenarios and actual sales volume of 30000.

Two potential solutions were proposed at the Marketing and Operations Council meeting. Rita Sanchez, the sales lead, suggests a reduction in the price of current products by 40-50% or introducing a new lower-market brand reaching value consumers in order to quickly sell the excess inventory. Jim Hargrove, the Marketing Directory, strongly disagreed with either scenario arguing they would permanently tarnish the brand’s premium quality image. A fourth alternative could be to introduce a new premium line while dropping the price of the Gold line to maintain brand image.

Over the past twenty-five years we have had to reinvent ourselves many times. The first surge was with the Waffle Trainer and the running craze. When that slowed, we thought we ran out of market. We had another surge with basketball behind Michael Jordan, and cross-training with Bo Jackson. Then again, we Thought our growth was dead. Another surge came in 1995, when Nike became fashionable and athletic urban wear became king. But,that too ended in early 2008, as did the health of the Asian economy. There we were, with an over-extended brand. Each time we reinvented our company. In 1995, when we reached $3 billion in sales, we said $5 billion was the absolute limit. Three years later we were closing in on $10 billion. Each time we did succeed it was due, in part, to

When doing so the other group members were active listener, by using their whole body verbally and nonverbal. Like facing the speaker and giving eye contact and try to avoided interruption. The group also acknowledges the thoughts of the speaker by giving constructive feed back. Due to the effectiveness of the group communication, we were able to build trust, respect and understand the issues and make decision for effective change. We illustrate this by coming together as a group one again to accomplish the goal we initially wanted to accomplish. Since the first organization that we had chosen was incorrect, so we had to make the necessary changes to accomplish our goals. The other effective feature is the purpose of the group. Kozier et al (2010) stated that the effective group purpose is when “goal, task, and outcomes are clarified. Understanding and modified so that members of the group can commit themselves to purposes through cooperation” (p.401). For instance, each individual was assign a task and knew what was to be accomplished. As group we all decided to meet at suitable day and time which was beneficial to all team members, because we could commit to the group and focus on what needed to be achieved.

and give the brand a more professional look. The third opportunity, involves expanding the brand to the

(4) Absent any resource constraints, which of the four departmental directions do you think is the most viable? Which is the second best strategy? Which is the least viable? In my humble opinion the most viable option would be to follow Eric Stanger’s advice to go ‘back to basics’. In order to underwrite the new line of LR trademark and experiment with more new products, they had in effect been milking the OM lines. Their price increase on several of our more critical items had outpaced those of their key competitors, in order to always deliver more bottom line profits. They had shaved their A&P budgets for the same purpose and this was resulting in slippage in value and trust among our consumer franchise thus the declining sales and share. They thus needed to cut on

I agree with the statement above on the basis that communication is the most important thing when it comes to working in unison. Over time, the top levels of management tend to become isolated from the rest of the organization. A chasm develops those results in a gap in communication, mutual understanding, and/or acceptance of new ideas and knowledge. Without proper communication from managers, the organization will lose focus and their effectiveness will decrease.