Marketing Management : Mini Case Study Discussion

Chuck Klosterman, in the article “Nostalgia on Repeat,” there is two sides of nostalgia, how it can be good and bad for you. Klosterman, gives examples from both sides. Memories are the past, it is ok to remember them and think about them, maybe even smile from them, just don’t live there. Looking at the past can hinder growth, if a person cannot move on from it and wants to keep reliving that part of their life. The Authors purpose is to shine light on both sides of nostalgia, it is not all bad to remember the past and even flash back to it. However, trying to relive the past is not all good either. It stunts growth and keeps a person from living their life in the now. Chuck Klosterman, writes in a casual tone for those readers that are too

Nostalgia is the feeling of missing the past. In “Grape Sherbet” by Rita Dove, the speaker develops this feeling by using past-tense verbs. The speaker also uses family to show that she misses the past. Furthermore, the speaker indicates the fleeting nature of time by using themes of death. The speaker in “Grape Sherbet” by Rita Dove has an attitude of nostalgia.

//Nostalgia- the longing for the past; the current era does not have the same fascination.

“I didn’t think the Twinkie would thrill the way it used to, and it didn’t. But it tasted like memory” In this quote from “Goodbye to My Twinkie Days”, author Bich Minh Nguyen, is describing a sense of nostalgia. Nostalgia, as defined by the Cambridge English dictionary, is a feeling of pleasure and sometimes slight sadness at the same time as an individual thinks about things that happened in the past. This feeling can be evoked through old photographs, food, music, and even literature. Nostalgia provides a temporary relief of present times, which is why people actively seek a feeling of nostalgia.

Based on what I have learned during Unit 5’s reading material, I would like to create an advertisement for a product that has been in existence for 130 years and that is Coca-Cola (www.coca-colacompany.com). Seeing that this product has been along longer than anyone living today, we could capitalize on the constancy of the product in the average person’s life. Coca-Cola has partially attained that constancy since storing long-term memories in the hippocampus requires a large number of phase processing to transition from short-term memory to long-term memory (Unit 5 PDF based reading material). Memories of childhood with parents, siblings, friends, loved-ones are based gatherings where food and drink are shared. I guarantee that there are many childhood or adolescent mnemonics and eidetic images of the Coca-Cola at the neighborhood diner, movie theatre, and domicile décor are prolific and constant in our memories.

Nostalgia lives in our veins, we breath and vision it all the time. Nostalgia was a disease throughout the early 1700’s, was coined with a mixture of Greek words of returning home and pain: Throughout the war, nostalgic were affecting the troops over the scale of homesick to perform their duties and the only option to recover the troop was by sending them back home. Now nostalgia has influenced modern day as generations expresses time back at their “good old days”, wishing that they could flashback. Nostalgic has even swayed the media perceptive as recreating their old films or shows in the new modern days to fill the gap of their childhood, and showing their children their favorite shows on television when they were a kid.

Nostalgia is America's fatal disease. We love to "go back," to talk of the good old days, to wish we could return to an era forever gone. This rhetoric that warms our hearts, though, is, ironically, the impetus for our national self-destruction. Nostalgia valorizes a past that never was, casts a dark shadow of distortion across the present, and prevents us from projecting a viable, sincere vision of a better future. When we, as a nation, say we want to go back to a time past, that's very often what happens, for such talk sends us into a regressive downward spiral that prevents critical social progress in America.

defined as “a repudiation of present day social, economic, and cultural realities for a ‘past’ that may not reflect reality” (Suarez, Walt Disney Lecture). Henceforth, the politics of nostalgia is an individual’s concept and memory of past realities while rejecting all other ideas. This concept can be applicable to several locations, events, and individuals, but the two locations I want to focus on is Walt Disney’s Disneyland and Christine Sterling’s Olvera Street.

1) Can you identify examples of decisions about each part of the marketing mix (product, place, promotion, and pricing) that are being made in the cookie program? The Product is Girl Scout cookies as well as the Girl Scouts themselves. Since 1912 Cookie sales have played a major role in supporting the Girl Scouts organization at the council and troop levels. Being able to target certain people can be tricky sometimes specially if you don’t know what you’re doing or what your target is. You have to be able to sell yourself as well as the product and who better to sell Girl Scout cookies then young girls. The Girl Scouts mainly target the middle and upper class

Nostalgia is most comparable to déjà vu. It’s familiar, but at the same time new. But, where déjà vu is unsettling, nostalgia is a comfortable sort of bliss that is distinct and undeniable. We all have re-watched a childhood

The nostalgia factour becomes vastly important when appealing to an older audience like the intended audience of this commercial. In this commercial, the producers decided to appeal to the broad, and extremely nostalgic, Star Wars audience. The producers of this commercial use a variety of methods that allows for them to possibly sway their viewer 's opinions on a product versus other products. Some of the techniques that the producers use are the utilization of changing the color scheme of the environment in the commercial, the use of certain objects such as the family dog, and perhaps the most important one, the use of the Star Wars franchise. The main persuasion of this commercial tries to implement the use of pathos to acquire more

The term ‘retro’ carries a pervasive, if somewhat imprecise meaning; gradually creeping into daily usage over the past thirty years with few attempts to define it: usually used to describe cultural predisposition and personal taste, carrying nostalgic associations. Scientific literature on nostalgia usually refer to nostalgia regarding the personal life. Smell, touch and music are strong evokers of nostalgia, with recollections of one’s past usually being important events, people one cares about and places where one many have spent time. Nostalgic preferences, the belief that the past was better than the present, has been linked to partisanship in memory. The definition of nostalgia has changed massively over time, as it was once being considered a medical condition similar to that of homesickness. However, nostalgia now is considered to be a maverick and

Casper Sleep Incorporated as of June 2015 had sales that had hit an annual run rate of $100 million dollars. This was only 0.7% of the $14 billion in annual retail sales in the U.S. mattress market. In their quest to becoming the “Nike of Sleep”, the Casper team has the dilemma to choose a few options in order to strengthen their communication strategy to consumers. The first option is to retain current media vehicle us and expand growth in new geographic big cities. The second option is to begin nationally televised advertising in order to show their emotional benefits of the brand. The final option is to do television the Casper way and advocate a new quirky approach to

The traditional view of marketing is that the firm makes something and then sells it. A) Will not work in economies where people face abundant choice. B) New

Marketing is selling the product goods and service by knowing the needs and wants of the customer and consumer (Kotler P, 2009). Marketing Management expertise has capable of knowing the change of an organisation to manage both the internal and external challenges of environment (Cant M C, et al, 2009). A company needs to classify the customer needs and identifies the demand of the supplying