Marketing Management Of Apple, Samsung, And Blackberry

In 2008, sales of cell phones across the world reached 1.28 billion (Solomon, 2011). As the cell phone industry grew, so did their features. Now, cell phones come equipped with GPS tracking, various types of applications (apps), e-mail programs, usage of the Internet with high speeds, and cameras. Different cultures have different wants and needs for what they desire in a phone.

Technology has become a huge part of everyday life, and people seem to have one great debate and are fighting over which is the best phone, iPhone or Android. The Apple iPhone is a cellular smartphone that was created and is maintained by Apple Inc. Android is another type of smartphone that is accessible to consumers, but the operating system is powered by Google and many different companies produce Android devices. The different operating systems and interfaces have created a long and carried out debate to which was superior. iPhone is the better phone and there are many reasons as to why it is superior to its rival, Android. The iPhone’s sleek and beautiful design has users’ hands fondling the device and never putting it down. The

As we step into a new decade, we are experiencing tremendous changes in the technological environment with constantly emerging advancements. Innovations are appearing everyday in a turbulent market flooded with big players and more new entrants everyday. Mobile phones have become an essential part of a person’s image and social identity.

The cell phone is a phenomenon of modern and high-tech technology that consumers all over the world desire and need. Innovatively, manufacturers design features that include calendars, Internet, GPS tracking, E-mail functions, and cameras. Interestingly, the popularity of these features differ throughout the world and among members of various cultures. Surprisingly, research has shown that the size, shape, and style of the phones are most important to American consumers. In comparison, the Russian culture values the durability and reliability of the phone. Understandably, these qualities are important due to the economy and lower income of the consumers. In recent years, the economy has begun to grow, so the increase in income places a higher

Even in 2008, we heard how candidate Barack Obama could not be without his Blackberry, and there would be a special high security frequency so he would not have to be separated from his beloved device.” (Collen, 2013). Blackberry has been pushed to the corners by overriding smartphone makers such as Apple Inc. and Samsung Electronics Co. “The difference between technology companies that survive and those that don’t is much simpler. It’s all about adaptability. If you can’t adapt, then you will be erased by history” (Author, 2013). This research will help us figure out how to make Blackberry more adaptable to its target market. Blackberry did have a convinced market that swore by its reliability, it was the majority of “serious” business people which is why Blackberry’s latest product was launched keeping the corporate world in mind which doesn’t really mean that it is not a risky bet

Over the years, the mobile phone industry is progressing at a very high rate. Mobile phones are devices that help the modern society to stay in touch with their loved ones and to stay connected to the world. Since mobile phones enrich our everyday’s life, smart phone manufacturers are growing in terms of production as new phones emerge in the market. Apple is the leading smart phone manufacturer because of their products design and ease to use them. Apple has set standards in the smart phone market by introducing the iPhone, which is the most desirable communication device in the market today. The launch of the iPhone has revolutionized the mobile industry as well as creating competition to other phone manufacturing companies. An iPhone is a smart phone that enables the users to use the internet as well as facilitating the multimedia needs such as movies, photos, and music. It runs on the Mac operating system and this system makes it a computer thus meeting the customers’ expectations. IPhone is one of apple’s well celebrated smart phones that have taken the mobile phone industry

There are many competing brands of smart phones and Samsung has reported a decline of profits in 2014. Information from GSM arena shows than Samsung released 54 new phone models in 2014 , compared with 24 by HTC , 11 Motorola and 2 by Apple, leading to increased production costs and lack focus on a specific customer segments thereby losing some of its competitive advantage (GSM Arena , 2015).The lack of popularity of its own OS (Tizen ) and dependence on Google’s Android platform makes it vulnerable on google to develop an “ecosystem”. There are component integration issues as well as loss revenue from potential App sales (Strategic Mangement insight , 2015). Negative publicity from litigation due to patents are likely to continue as technology patents are vague and Samsung with is large portfolio is likely to infringe on some of the patents (Tibken, 2014).

Apple is the largest company in the field of smart phones and Apple depends on a marketing mix suited to the wishes and ambition of all customers.The strategy is to set a high price for the new product to harvest the maximum returns of layer after layer of market segments that welcome a high price, and the company is achieving less sales but more profitable. Apple maintains its value in the case of resale for long periods even after the issuance of a new phone, a small proportion to suit the needs of the market after I reached the stage of saturation in a way that ensures the preservation of the external image of the company (in my country not to insult the product).Samsung is relying on a completely different policy, the Penetration strategy

Over the last decade, electronic-based companies such as Samsung and Apple have collaborated with cellular-phone carriers, and have studied the average consumer to find endless ways to improve the cellular phone. As a result, the smart phone was born. With their ability to provide users with instant access to communication, entertainment, Internet access, calendar, news, social media, and much more, the smart phone revolutionized and shifted the path of modern technology. In 2006, Apple began this revolution with their release of the iPhone. Being the first proper smart phone, many other companies attempted to mimic the unbeatable features and technology that Apple had included with the iPhone.

The secondary market targets high school, college, and graduate students. For this market, it seems that the once popular iPod is now being replaced with the iPhone (1). We will examine the marketing mix: product, price, promotion, and place, to see if Apple is delivering the intended value to target customers. When researching the company’s environment, we will study the economic, political, cultural, technological, and natural forces in the company’s microenvironment (71). By researching all these aspects, we will get a better idea of how Apple continues to grow and market itself into a prosperous technological company. Apple’s iPhone interests us because it seems to be the cell phone that has the latest technical advancements, and can do more than just the average cell phone. By studying this company’s market perspective, we can get a better understanding of how Apple can continue to have the highest sales in the cell phone market.

In today’s society the cell phone market is a huge competitive industry for cell phone companies. There have been studies that show that half the world has cell phone accounts. One attribute that defines the cell phone market is the idea of consumers is giving up their land line phones. This has caused a large influx of customers into the market for cell phones. As technology continues to advance, a variety of cell phones are developed and marketed to different areas across the nation. Cell phones are available for business and

Smartphone market is fast-moving and very high competitive due to intense competition between two big smartphone producers, Apple and Samsung. At the beginning, Apple dominated this market solely by introducing a new innovative type of smartphone by Steve Jobs that has revolutionized people lifestyle and mobile industry. A few years after launching iPhone, a new fast following competitor, Samsung came into this market, and their sales have outperformed Apple from the year 2011 (According to Chart A1 in Appendix). In term of developing their product, Samsung has created its products by following Apple’s technology since the beginning of producing its smartphone, therefore there are many patent lawsuits between them. Since Steve Job passed away, Apple has continued to develop its core competence, which is an innovation of new type of smartphone that could help them to take back their market share from its rival, Samsung. Nonetheless, the competition between Apple and Samsung will still continue intensively in the future.

In the twenty-first century, smartphones have already become an essential instrument in human life that even some debate whether which phone brand is superior: Apple or Samsung? Interestingly, before this argument even started between each of the companies devotee’s, little did the majority of the public knew that the first smartphone was invented in 1992 by IBM. At the time, it consisted of programs like an email service, calculator and even a touch screen. However the smartphone business remained idle after the tech company sold the phones for a costly price, which people could not afford at the time. It was not until 2007 when Steve Jobs revived the smartphone with the invention of the first iPhone. Since then, more companies began to produce phones that would equal Apple’s standards, and that would lead the world to one of the most intense rivalries of Apple and Samsung and their battle for authenticity. While Apple’s iPhone and Samsung’s Galaxy phones are two of the world’s most popular types of smartphones and have altered the way how people communicate, their features, reliability and price ranges set them apart from one another.

Apple Inc. entered the smart phone market in 2007 with the launch of a basic 4GB and 8GB iPhone. Since that time, the iPhone has revolutionized the smart phone market and redefined the idea of meeting consumer demands. Apple has been introduced a new model of its successful iPhone each year and consistently achieves higher market share than its competition. This essay examines the Apple iPhone from an economic perspective. It will explore the supply and demand of the iPhone and examine the rationale behind Apple’s cost structure and production costs which have allowed the iPhone and Apple to thrive in the oligopoly of the smart phone market.

The global market of smart phone is increasing according to the need of the consumer