Marketing Management Of Hotel Industry Essay

The hospitality industry in the United States is one of the fastest growing branches of the market economy. The high growth rates of the hotel industry are caused not only by the growth of internal and external economic ties between countries, but also by the growth of foreign tourism. The modern hotel business in the US is a powerful industry, in the full sense of the word. The entire American hotel industry, in the first place, is designed for the domestic tourism market. For example, in Chicago for a year there are 33 million tourists, and only 2 million of them are foreigners.

This sector works closely next to some other sectors within the hospitality industry. People frequently enter this moving sector from the fast food (quick service) outlets, restaurants, bars, cafes, pubs, catering or food services. Hotels were always major providers of food services, entertainment (business and conference services), leisure and sporting. (Cooper and Shepherd, 1998)

The understanding, learning, feeling and then drawing a conclusion is the main key to achieve the best results in your business. As everybody in the team first has to eat, see, hear and experience what a hotel has to offer and has in order to understand where you are actually working, what is the product you are offering and what can you do about it. Only then, after knowing its disadvantages and advantages, you can start offering the service to your

Those styles of jobs have high turnover, low barriers to entry, and are much less depending on education and work revel in, whilst the employers in these industries are price-conscious due to the fact any small growth or lower of exertions fee will have a massive impact on their backside line (Suro et al 4).

As we discussed in class, every business is faced with these issues and they are important to managers making strategic decisions. One of the first things learned about business is that if there is no demand for a good or service, the firm that provides it will not continue to exist. Over time the hotel industry has continued to change with market conditions and make itself attractive to business

Kotler and Armstrong (2010). The marketing mix is often crucial when determining the MOGH unique selling points and how to market them correctly.

Be specific and back your response up with evidence. Think** Why is this career growing or shrinking? (Job Outlook)

As our technology further advances, the need for factory workers will go down, but the importance and the number of workers in the technical fields will increase significantly. In addition, the number of women in the workforce will increase. In the United States, women in financial services comprise of 54% of the work force.[3] At the end of 2014, Canada ranked third in the world for the percentage of women in executive roles in the financial services sector, accounting for 23% of executives.[4] Also, more and more people are changing occupations more frequently instead of staying at one job for their entire working lives and making, or at least try, to make their way up the corporate ladder. It is predicted that this career will have 31.6% employment increase between 2012 and 2022, which leads to 131,500 new job openings.[2] This job is one that can be used to advance further in the same field. From this job, one can make his or her way up the corporate ladder, hopefully all the way

Hospitality industries grow more larger to the sector that have 89% of workforce. 43 % of selfcatering accomodation , holiday parks and hotels. Resturant have increased by 29%.

In this new era, it is difficult to continuous survive in the hotel industry, the numbers of the hotel organizations increased dramatically to cover the huge flows of tourists. It means that the more the hotel organizations develop, the more the competitors surrounded. Hotel which had good image and able to provide high quality service will attract the attention of tourists, because tourists will tend to make comparison between hotels which able to give them the most valuable rate of services with reasonable price. Based on this statement, hotelier will make the improvement in terms of marketing, resources and financial to increase their strength in hotel industry.

As a student, technology is an excellent source of information. This research gives us knowledge about the advantages and disadvantages of technology in hospitality management, this helps me in my other subjects especially I’m a student of Hospitality Management course. I learned from my research that technology doesn’t always have positive effect but it also have it’s negative effects, technology is suitable for hospitality management because it is the easiest way to socialize through internet. I think this will further enhance the hospitality management few years from now.

Global Accounts – responsible for the entire portfolio of hotels on a global scale. Account Managers are responsible for driving partnerships and joint initiatives that will give Marriott market share in key business segment and transient, business.

Essentially, the marketing manager will seek to understand how a competitive advantage may be gained over other competitors (Lemon et al 2002). Figure 1 shows that Hilton Hotel Corporation is one of the leading hotels in the world. Nevertheless, as a newer hotel in Melbourne, Hilton is facing some serious challenges from competitors such as Grand Hyatt Melbourne and Sheraton Melbourne. Grand Hyatt Melbourne has completed its four year refurbishment project. Meanwhile, Sheraton Melbourne Hotel will launch a new full service as part of a 2013 development, combining hotel services with up-market residences and boutique retail (Melbourne Planner’s Guide 2011-2012, 2011). It is critical for Melbourne Hilton Hotel to understand visitors’ wants in order to satisfy visitors. In addition, Melbourne Hilton Hotel needs to have a good understanding of the competition in

Marketing In Hospitality By: Quynh Anh MARKETING IN HOSPITALITY LO1. Understand the Concepts of Marketing in a Service Industry Context 1.1define and Explain the Concept of Marketing A concept is the general scheme or formation of something and marketing is the way in which a produce is moved by means of a channel to reach its target audience. Marketing idea is the attitude which encourages firms to center on their consumers’ desires. This is by examining their wants and making efficient choices that suit those requirements in an enhanced way than the competition.

Service is the most important aspect when it comes to handling a hotel. A hotel’s main objective is to provide the best service and tend to all of the guests’ needs and requirements. If there is no service then there would be no business. When running a business, the costumer is always placed first. Poor services can results in a complaint from a guest. But that complaint can be used to better the business in the future.