Marketing Management

1190 WordsJun 22, 20185 Pages
Use of the newspapers, radio, magazines, television and brochures, are some of the traditional marketing modes. Technological advancements have brought about new and efficient advertising means. Web marketing relates to application of internet tools in marketing of products and services such as online publications, video and audio files among others posted in websites. Online coverage last longer and can be retrieved in future (24/7) by interested customers. Newspapers and magazines are only bought daily, read only once and they get lost or thrown to the trash bins easily. Some individuals may store them, but retrieval of information from the same will be difficult. Tracking information is easier on the web compared to traditional modes…show more content…
Purchases for second-hand products can be made on e-bay, creating a whole new genre of stores. Customer satisfaction is when the customer’s experience with a certain product or service equals the customer expectations. Various factors affect customer satisfaction and they include quality, quantity, price and after sale services. There are various issues that managers need to address and face when chasing customer satisfaction and in trying to deliver quality service. A manager needs to ensure that the firm or business identifies customer needs. They have to understand what impresses the customers, what works for them and what quality according to their customers is. Failing to know what the customers want leads to delivering the wrong products to the customers and this makes them leave for where their preferences are addressed. Administration of questionnaire and interviews is very important to identify the customer’s expectations and enquire whether the current strategy is working as intended. The manager requires ensuring employees are satisfied and well motivated. This is achieved through providing good working conditions which ensures that the employees do not perform when frustrated and under unnecessary pressure. The manager should ensure employee retention is maximized and employees’ turnover should be minimal. Rewards should be given to highly performing employees and discipline

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