Marketing Management Question on Hmv- London School of Commerce

Music has continued to change throughout each decade, but the 1960s was the most influential decade in the history of music. Starting in the early 1950s, rock music was first introduced. Major record labels were releasing new “cover songs” which were originally made by black artist, but now by white artist (Rock and Roll). These cover songs changed a few lyrics from the original songs to avoid copyright issues and to also make the song more appropriate for the white listeners. The biggest star of the 1950s was Elvis Presley, who was known as the “King of rock n’ roll”.

The rationale of this report is to write a Marketing Plan for an existing company in the UK (BSkyB Sky), selected from any industry (telecommunication industry). This plan is aimed at identifying ways in which the firm designs its strategy for the next 5 years.

This paper will introduce a product and service which operates in the U.S. with the intent to expand within foreign markets eventually. The service that I chose is a current service in the food service industry that does exist but would benefit from enhancing it; there are market trends for the new service that would definitely satisfy potential customers’ needs and wants once the idea is brought to their attention. The goal is to bring the feel of the city’s fine dining and lounging experience to areas outside the city without having to travel far or spend more. The service is an

For this observation assignment I positioned myself directly outside the HMV store in Woodgrove Mall. I set myself in the mall food court which allowed for a clear view of 75% of the store. I have a good view of the front half and the point of sale system, but a large poster obscures a large area of the left side of the store. I personally rarely shop at HMV, as I purchase my entertainment digitally or stream it from online sources. Recently HMV has moved into a new business model in which they sell more fan based merchandise. Examples of this include television or movie memorabilia, pop culture T-shirts, and other small items. I am more interested in this side of the store as it seems to have saved the brand in Canada. HMV Canada is the only HMV chain still thriving and I am curious to see who is supporting the store. I do not believe that the fact that I do not often shop at HMV will affect how I approach this research, but will instead help me.

Which of the following is not one of the variables used by customers to evaluate

PART 2 - Task 1 a) Produce a leaflet or advert for customers giving information about products or services HMV offer. b) Choose a real example of an external corporate communication from HMV. In a Memo to your manager evaluate it as a means of corporate communication. (Remember not all such communications are effective) c) Then evaluate the effectiveness of the business organisation and its communication and the role it has played in the success of this company. You must include examples to illustrate your point.Tip; investigate other organisations that have excellent communication and information systems and use them for comparison with your organisation.

In the 1950’s, there was a major change in the music. Teenagers began having demands so they started changing songs which caused songs that were for the adults to become changed and censored for the parents to say it was acceptable for the teenagers that wanted to listen to Rock ‘n’ Roll. Censorship though, wasn’t everything that changed the music. In the 1950’s, racial transformation started to occur. Artists that were white started covering the songs that were recorded by artists that were black because record companies thought that it would be better if white artists performed them. This became prominent when Elvis Presley covered and censored the song “Hound Dog,” which actually was originally recorded by Willie “Big Mama” Thorton. The sounds were both recorded around the same time, however they are different in their own way.

b) Additional sales dollars must be produced to cover each $1.00 of incremental advertising for Rash-Away

In 1949, RCA introduced the 45 RPM single vinyl record. The LP prevailed for as the format used for albums and collections of songs, while the 45 RPM records dominated releases of single songs. During the 1950’s, Top 40 or Contemporary Hits, a format of the top hits on the Billboard Magazine best selling charts, became one of the most popular radio formats, and DJ gravitated toward the 45 RPM singles. The were less expensive than the LP’s and and they appealed to a younger audience. This movement toward a younger audience was helped in 1954 by the introduction of the pocket transistor radio by Regency.

The third table is to outline some of the activities we might find at each stage of the marketing process; this is brief summary of the importance of the different stages.

In case study we have to appointed the new marketing manager for “Cocoa Delight” a chain of gourmet chocolate stores in Melbourne. According to case study, I must complete a viability report for each of the marketing opportunities.

This document represents The i-Fusions Consultant’s Report on BRITA. The company’s current business situation is analysed and various options for action considered. The report aims to identify a clear marketing strategy for Brita in order to address the current issues facing the company the associated falling sales.

The aim of this Marketing Plan is to examine and evaluate the implementation of Top Shop’s marketing

The largest retail entertainment chain in Britain is HMV of its kind. What that mean is HMV is the leader in retail entertainment in Britain with over 150 retail stores within the country and more than 600 stores worldwide. Employing more than 13000 people it makes nearly 2 billion of revenue each year. HMV mainly specialises on music CDs and DVDs, books, games, gadgets, video games, movies, technology, fashion, magazine etc. Presently HMV is one of the largest retailers of music within UK and this achievement of theirs only seems to grow larger. Being awarded the best entertainment retailer of the year 2009 the business only

Westwood, J., 2002, The Marketing Plan: A step-by-step Guide. 3rd ed., London, Kogan Page Limited, p