Marketing Management Sample Exam

14972 WordsMay 11, 201360 Pages
Bovenkant formulier H1 |1 |Which of the following statements best encapsulates the marketing mix? | |[pic] |Marketing comprises product decisions, pricing strategy, promotion and distribution. | |[pic] |Marketing comprises product decisions, sales strategy, PR and distribution. | |[pic] |Marketing comprises product decisions, sales strategy, promotion and personnel policy. | |[pic] |Marketing includes product decisions, pricing strategy, PR and distribution. | Onderkant formulier Marketing comprises the product decisions, pricing,…show more content…
Bovenkant formulier |5 |Within mesomarketing, what do we call a chain of companies performing a similar function in the production of or trade in a | | |certain product? | |[pic] |sector organisation | |[pic] |branch of industry | |[pic] |sector | |[pic] |distribution channel | Onderkant formulier A chain of companies performing a similar function in the production of or trade in a certain product is called a branch of industry. Bovenkant formulier |6 |One of the oldest family firms

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