Marketing Management Sample Exam

- Used business strategy called vertical integration, which a company would control every stage of industrial process, from mining the raw material to transporting to product.

Marketing is a very unique process that enables limitless methods or variations for an entity to appeal to a particular target market as well as to deter from a particular market. Marketing is used in more than just business; The kinds of clothes an individual wears and the attitude a person portrays can be used to market him or herself to the public for many reasons: Maybe to attract a woman a man is attracted to, possibly to impress the president of a company a person is interviewing for, and even to just create a base of his or her character in which other people will judge him or her by. Marketing is everywhere from the business side of the spectrum to relationships people have

Therefore, marketing system is a network of customers and organization that produce product in the way of economic exchange. For instance, Wilkie and Moore (1999), in panel A: Tiffany breakfast items have complex network from the start to coffee, and breakfast pastry. In this panel shows the complication of coffee produce which start from farmer grow coffee leave, transport to the manufacturing to produce coffee and then enter to the market and become Tiffany coffee. In this example, economic exchange was happen in each stage of activities such as growing coffee bean, transport; enter market and taxes GST, seller and buyers.

Marketing Plays a vital role in a business, because of marketing the business can offer their offerings and to their customers and provides the services. Marketing is a combination of 4 P’s which are Product, Prize, Place and promotion, to Analysis the marketing of this business, I am explaining the

This paper will introduce a product and service which operates in the U.S. with the intent to expand within foreign markets eventually. The service that I chose is a current service in the food service industry that does exist but would benefit from enhancing it; there are market trends for the new service that would definitely satisfy potential customers’ needs and wants once the idea is brought to their attention. The goal is to bring the feel of the city’s fine dining and lounging experience to areas outside the city without having to travel far or spend more. The service is an

Morrison’s is a food retailer which was established in 1899. Morrison’s started off as a stall at a local market in Bradford run by William Morrison and has since grown to be the UK’s fourth largest food retailer. Morrison’s aims to, “attract, motivate and develop people to ensure that Morrison’s becomes the ‘food specialist for everyone’”. In addition to Morrison’s being a supermarket it also offers a range of other services; cafés, recycling, dry cleaning, photo printer, petrol station and pharmacy. Morrison’s is highly customer orientated as they try to provide the best service to their customers by providing them with high quality and reasonably priced items.

Vertical integration- a company controlled all parts of production from raw mats to the finished goods

Firms have developed ways to influence consumer demand which effect supply, one such technique is demarketing or the process of reducing consumer demand for a product to a level that the firm can reasonably supply.

Which of the following is not one of the variables used by customers to evaluate

Using the product/market expansion grid shown in Figure 2, apply the growth opportunities available to managers in Starbucks Turkey.

Marketing has become more and more important, especially as the purposes of marketing expanded into performing marketing researches. Through marketing researches, it is asserted that marketing starts with a real customer need. Classic marketing, has, nonetheless, focused on making the need that will draw customers, and this stresses the advertising power of marketing (Woodall 2007, p.1284). This is also called the sales concept of marketing (Woodall 2007, p.1285). An example is how advertising lures people into buying a brand, because of the

ABB is the world's largest builder of electricity grids and is active in many sectors, its core businesses being in power and automation technologies. The company has one corporate division and five production divisions since reorganization in January 2010. ABB is one of the few large companies that have successfully implemented the matrix structure in their organization. (https://en.wikipedia.org/wiki/ABB_Group, 2015)

Marketing is selling the product goods and service by knowing the needs and wants of the customer and consumer (Kotler P, 2009). Marketing Management expertise has capable of knowing the change of an organisation to manage both the internal and external challenges of environment (Cant M C, et al, 2009). A company needs to classify the customer needs and identifies the demand of the supplying

Note to Students: Providing a copy of this paper does not signify that future papers will follow the exact same format.

Marketing Management, 14e (Kotler/Keller) Chapter 9 Creating Brand Equity 1) The first step in the strategic brand management process is ________. A) measuring consumer brand loyalty B) identifying and establishing brand positioning C) planning and implementing brand marketing D) measuring and interpreting brand performance E) growing and sustaining brand value Answer: B Page Ref: 241 Objective: 1 AACSB: Analytic skills Difficulty: Easy 2) The American Marketing Association defines a ________ as "a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors." A) copyright B) trademark C) slogan D) brand E)