Marketing Management: Triple Bottom Line Analysis

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Triple Bottom Line Analysis With regards to the three pillars of triple bottom line (TBL), i.e. peoples, planet and profits, the business is run on a sustainable monetary basis of rewarding development (planet), enhancing worth for its stakeholders (peoples) & broadening possibilities for advancement and occupation development for their staff members (which ultimately leads to profits). The objective of Ben and Jerry's is to make, disperse, and offer the finest quality, all natural ice cream and blissful mixtures with a continued dedication to integrating wholesome, natural components and advertising company practices that appreciate the Earth and the Environment. Ben & Jerry's, a wholly-owned autonomous subsidiary of Unilever, runs its company on a three-part goal statement highlighting item quality, financial benefit and a dedication to the local community (Gittler, 2002). Social Goals (Peoples) To run the business in a manner that actively acknowledges the main part that company plays in society by starting ingenious methods to enhance the quality of life in the area, country wide and globally (Lager, 2011). Product Goals (Planets) To make, disperse and offer the finest quality all natural ice cream and blissful mixtures with a continued dedication to integrating healthy, natural components and advertising company practices that appreciate the Earth and the Environment (Lager, 2011). Financial Objectives (Profits) To run the Business on a sustainable monetary

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