Marketing Management UBER Analysis

In the SWOT analysis, the strengths, weaknesses, opportunities, and threats will be discussed. These would include employees, competition, global marketing, and the repercussions that

“It’s a simple experience and a much more pleasant way to get a ride than stepping onto a busy street and waving at oncoming traffic” (Stone, 2014, p. 53). It is convenient for both the employee and customer to arrange a ride, which makes Uber preferable. Additionally, the employees of Uber are given more benefits than the employees of taxi companies. For example, Uber issues an iPhone with the Uber software, free gear to secure it to their windshield and an hour of orientation (Stone, 2014, p. 52). It is this simplicity that appeals to people seeking employment. They are also using a platform that is accessible to many of their customers, because, as of 2015, “64% of American adults now own a smartphone of some kind” (Smith, 2015). Since their focus is on luxury, innovation, and results, they have transformed the public transportation system in their favor.

SWOT analysis is a study of the Strengths and Weaknesses (internal factors) of an organization as well as, the study of the Opportunities and Threats (external factors) of an organization (Mind Tools, 2016). After learning the strengths and defining the weaknesses of an organization, the threats can be eliminated making for more opportunities. A strength of CVS is the “pharmacy segment has a diverse network with 7,152 Long drug stores and pharmacy stores generating 68% of the total revenue (Kasi, 2017).” If CVS could team with Wal-Mart pharmacy, the revenue would increase. A weakness of the company is the security. Many robberies have been reported due to the organization and security measures (Kasi, 2017). If the reorganization of the

Still, the Uber have accomplished so many techs which are very responsible to the user’s convenience. It may change with some additional features with the correspondence of the requirement of forthcoming generation people. In San Francisco, this driverless car technology is successfully ruling up in the world. We should have a proper knowledge of it to make use of this kind of efficient transportation service, Uber.

The constant technology environmental changes have changed the way companies operate and consumers purchase products. Companies must stay abreast of new ways to advertise their products and make service fast, efficient, and reliable. Consumers are now looking for ways to order and pay for products with ease thru the use of apps, and smart phones. If companies do not fit their product in some form in the palm of the consumers hand thru their phone they will

Next, we will perform a SWOT analysis (strengths, weakness, opportunities, and threats) for the company.

Armstrong et al. explain that SWOT analysis will allow companies to identify what are their strengths, weaknesses, opportunities, and threats in order to determine their focus to acting inside the market. Moreover, will allow companies to make strong decisions by directing their business to products and services that the customers require (2015, pp. 62-63).

SWOT refers to the analysis of a company / industry / entity with respect to their strength, weakness, opportunities and threats. Here, strengths and weaknesses are internal to company and opportunities and threats are external to company. As a part of analysis, strengths and weaknesses of a company are identified and it is used to identify and match with opportunities in the business environment. Further, existing and upcoming threats are also identified that can harm the company.

The following SWOT analysis captures the key strengths and weaknesses within the company, and describes the opportunities and threats facing the company.

Legalising and regulating Uber would negatively affect taxi companies since they are in competition with Uber (Cramer & Krueger, 2016). It will cause a decrease in taxi companies’ revenue due to sharing the market with Uber (Rahel, 2016).

Uber is an innovative company that operates as a transportation company and a food delivery service around the globe. In addition, Uber is a company that was invented five years ago. Furthermore, during Uber’s early stages of development, the servicing company was referred to as “UberCAb”. Then an individual in San Francisco had decided to try out their service. From the individual’s first experience, the individual was very impressed. In addition, from that point, the company referred to as “UberCab” became commonly known as Uber. Also, Uber operates their service business in fifty eight different countries and have allocated over $60 billion in revenue. Uber faces many issues in their human resources operations implementation regarding drivers and internal employees.

Uber is a technology company which provides transportation solutions to its customers by seamlessly connecting riders to drivers via their mobile app. The company was founded in March 2009 by Travis Kalanick who is currently serving as the CEO of UBER and Garrett Camp. The company is headquartered San Francisco, California. The company currently operates in 65 countries and serves customers in 351 major cities around the world . Uber’s current year revenue is expected to close to $10 billion with expected growths of 300% in the upcoming couple of years . During the course of this paper, we will be performing a competitive analysis of Uber using various frameworks like the STEEP analysis, Porter’s five forces analysis, RBV and SWOT analysis.

Apple’s SWOT analysis highlights the most significant strengths that Apple can use to improve its position and financial performance, as well as the weaknesses and threats that should be addressed through innovative strategies. Apple’s SWOT analysis also identifies the major opportunities that shape the strategic direction of the company.

Simply put, applications are the lifeblood of any company, from major manufacturers to locally owned retail operations. Without the type of functionality they provide, few

SWOT (S-Strengths, W-Weaknesses, O-Opportunities, T-Threats), is a useful analyzing tool to review a business’s strategy, position and its proposition which makes all aspects of its functions more measureable and quantifiable. It brings in more accountability due to which better implementations can be conducted on its planning strategies, competitor evaluation, marketing, product development and research reports. Six categories can be allotted to translating the analysis into actions, namely product, process, customer, distribution, finance & administration. Yet care should be taken that personal viewpoints do not hinder potential opportunities. This is because threats at often times also