Marketing Management's Ability to Develop and Maintain Successful Transactions with Its Target Customers

The Ecological Theory is not being probed in this research; it is limited to be an organizing tool. The interview guide that we use tried to include all the systems in the theory (macro, micro, meso, exo, and crhono5), and their probable relations through different issues, which will correspond to one or more systems. However, even the theory would not define the study, it contributes to the design.

In the end, the state of the economy will undoubtedly have an effect on completing an environmental scan in large part due to the ups and downs of both what the consumers and businesses are going through just to stay on track financially. It will make it difficult because of the concerns and trends that potentially are out

It's important to understand that valuable natural resources are constantly put to use to produce an unlimited supply of products. Anderson points this out saying, “Jefferson Park? Yeah. That was knocked down to make an air factory….Do you know how inefficient trees are, next to an air factory?” (Anderson 125). If we continue to let this issue ‘slide’ then we are basically just watching our natural resources disintegrate right before our eyes. Marketing is important but not important enough to steidley take away valuable natural resources that are needed in this

1. As a marketing consultant for a chain of hair salons, you have been asked to evaluate the kids’ market as a potential segment for the chain to target. Evaluate the kids’ segment against the four criteria for successful market segmentation.

For example, in our society today, McDonald’s foods has become so processed and packaged, so full of preservatives and plastics, that it has become fake food. It gets churned out of a factory rather than grown on a farm or field. It’s full of artificial flavors and synthetic tastes. Furthermore, if people keep on eating processed foods, people will have a high chance of having organ failure, infertility and cancer. In addition, McDonald’s might have to shut down because the amount of money they’ve been earning, started decreasing.

Consumer income: if the consumer income changed their demand will change. For example, if a consumer had a pay rise he will be able to afford more of a certain product and if the consumer lost his job he will not be able to afford the same amount of the product.

The fast food industry encompasses a wide variety of economic situations. To begin with, within in the industry a widely discussed topic is the idea of workers forming unions in order to fight for better working conditions. Advertising is also a prominent factor that guides the productivity of businesses of the fast food industry. Another guiding force for fast food chains is globalization of their businesses, without advertising and globalization of businesses fast food chains would not be as successful as they are. The success of businesses can be determined through the idea of elasticity and the income effect because if a business knows the demographic they are targeting the companies will likely know how responsive profits are to a change

REFERENCES•www.mcdonalds.com, accessed on 18 July, 2008•www.mcdonldsindia.net, accessed on 18 July, 2008•en.wikipedia.org/wiki/McDonald's, accessed on 19 July, 2008•http://www.associatedcontent.com/article/263943/mcdonalds_strategic_marketing_mix.html?cat=4, accessed on 19 July, 2008•www.kfc.com, accessed on 25 August, 2008

For example bottled water is very bad for our enviornment, https://www.alternet.org/environment/4-ways-bottled-water-ruins-environment-and-your-health. some of the brands such as fiji water and other water is causing droughteges but people are still continuing to make more water every day, Its causing droughts because more and more bottled water is being made everyday taking the water from the land and prosccessing

The macroenvironment consists of the global business community, focusing more on the external environment of an organization. The macroenvironmental factors that are relevant to Publix and its industry includes society, demographics, economic, natural, political/legal, and technological.

In this assignment I am going to evaluate the concepts and principles applied to the marketing of products by McDonalds and make recommendations.

Economists use the retail sales data in their models to make predictions on a wide variety of economic issues. Again, because retails sales accounts for such a large proportion of GDP, it is used along with other factors as a way to estimate the direction of the quarterly and annual GDP numbers. Used in conjunction with data such as the consumer price index, it is also very relevant for inflation forecasts as the data can offer glimpses into the affects of rising or falling prices. This in turn is closely tied to predictions for the direction of future interest rates as potential additional government action. Finally the retail sales data can be used to estimate

The main problem from McDonald's case, McDonald's Polishing the Golden Arches, is how to classify McDonald's strategy through Plan to Win into one of the five generic competitive strategies. Before we solve this main problem, we should determine the chief economic and business characteristics, the five forces analysis, and also the driving forces of the fast-food industry. After that we identify the strengths, weaknesses, opportunities, and threats by using SWOT analysis. Finally, we classify McDonald's strategy into one of the five generic competitive strategies.

Marketing is selling the product goods and service by knowing the needs and wants of the customer and consumer (Kotler P, 2009). Marketing Management expertise has capable of knowing the change of an organisation to manage both the internal and external challenges of environment (Cant M C, et al, 2009). A company needs to classify the customer needs and identifies the demand of the supplying

Marketing is a crucial activity for the survival and success of a business. Businesses today have more marketing opportunities than ever (Bresciani & Eppler, 2010). In small businesses, marketing relies heavily on word of mouth recommendations for customer acquisition.Today’s economy, distinguished by relationships, technology, and networks, favors some of the characteristics of SMEs (Walsh & Lipinski, 2009).