Marketing Manager Should Revisit The Platform And Adjust

Increase the frequency of purchases by your customers. No matter how poor your current product or service, you must have some customers or clients. One key strategic dimension that you should be thinking about is how to augment and reposition your product in order to sell more to this group.

As a consultant, I would apply major marketing strategies that would fit the new consumer segments and also serve the old consumers just the same. Both short and long term marketing strategies are equally needed for urgent and future decisions.

-The optimal solution is to launch Enhance, given the prospective that they will modify the product and subsequently reposition it. Surveys have shown that sampling is not successful so another way of promotion must be proposed.

Target your best customers and find a way to interact with them on a somewhat frequent basis, spending more time on high value customers. Forums and public events are both great ways to do this and helps educate your consumer base as well.

As concluded in the case, there is a significant potential in focusing on customer’s needs, the third C in the triangle of Company, Competitor and Customer. In doing so, SCTP can build customer-based brand equity (Keller, 2001). Keller (2001) provides a four steps-model to build a strong brand that customers like to relate to.

First, I would propose becoming active in social media. Currently there are no fees for using Facebook and Instagram. Using these forums can raise awareness, give information on promotions, and allow for interaction with past and possible customers. As a business using this forum will be a positive influence of the betterment of the business. It will be a great tactic to

Brand awareness is a fundamental attribute of customer brand equity. It tends to be an underestimated component of brand equity (Tong & Hawley, 2009). Brand awareness includes two elements which are brand recall and brand recognition. According to Aaker (1996) there is a positive relationship between trust, value and brand equity. Trust is the faith put into a brand with regard to its quality, consistency, etc. Value is created by providing a solution to consumers’ needs and wants in a way that the cost to the consumer is fair considering the benefits gained (Aaker,

However, two questions often arise; What makes a brand strong and how do you build a strong brand. Keller developed the Customer-Based Brand Equity (CBBE) model on how to build a strong brand by following four steps (2001). It provides a unique perspective on what brand equity is and how a brand should be built, measured and managed. The four dimensions represent fundamental questions that customers invariably ask about brands and relate to brand identity, brand meaning, brand responses and brand

Need for strong brand awareness and recognition in the minds and views of customers fuels the need for contestant brand management strategies while emphasizing the brand revitalization and reinforcement which is highly desirable by the organizations (Kotler, 2015). This case study analyzes the brand revitalization efforts by the Plaza Home Health Services in the context of other similar services providers. In this regard, Plaza Home Health Service’s current marketing communication and brand positioning will be thoroughly evaluated and SWOT analysis in context of overall brand strategy of the company will be conducted. The research paper also evaluates the importance of benchmarking while developing and implementing effective

Rebranding is a risky and heavy financial investment for a brand to activate in order to reenergize a mature brand and position it in the market as a leader while being relevant to its target consumers. Rebranding can be a minor adjustment or a major change. In order for a brand to be successful in rebranding the market manager must follow multiple steps prior including researching of current sources of brand equity and decide how to move forward with the positing considering its target consumer.

Increase brand awareness by 15% - 20% by the next year through the use of an integrated marketing campaign.

'In revitalising the brand, the goal is not only to generate added sales levels but to have them based upon enhanced equity, a move which involves improved recognition, enhanced perceived quality, changed associations, an expanded customer base and increased loyalty. '

Business to Business (B2B) Branding: An Introduction ........................................................................... 2 Customer Value Proposition in Business Markets .................................................................................. 3 Brand Equity in Business

This essay is written based on knowledge of brand management. Building a successful brand cannot without people’s attention; generating awareness, communicating brand values and building customer loyalty, and these demands need to take a long time to achieve. Thus, it is an extremely challenging marketing task(Fahy, J. and Jobber, D. 2012). In the other words, if a company want to be successful, it have to build a successful brand equity and created its brand identity, and expand its brand in the market.

the consumer and market knowledge and obtain insights of the scope of success for such a brand repositioning