Marketing : Marketing Means The Way That The Company Use Essay

Promotion is about how the customers are informed about a particular product or service and plays a vital role. So promotion basically carries the 3 Ps of the marketing mix by presenting that all important information to the right target market.

“Promotion refers to the advertising and selling part of marketing. It is how you let people know what you’ve got for sale. The purpose of promotion is to get people to understand what your product is, what they can use it for, and why they should want it.”

Promotion is a way company communicates messages on what the pruct does and what does the product can offer customers. It includes below elements:

Promotion: promoting product to target market which may focus on acquiring new customers or retaining customers.

Information to customer: - the main motive of promotion is to provide the necessary information to the customers regarding the product such as benefits or ingredients etc.

Promoting and advertising your business is quite important because it helps make the business more recognisable. We usually promote advertise to give people information on products and services, we explain about changes and improvement, publicising special offers and sales and building a positive image of the business.

As one of the four foundational elements of the marketing mix, promotion is a critical strategic factor in any organization getting its products. services and the value they deliver known. Like any of the four foundational elements of marketing, promotion is essential for creating a high level of awareness, interest and contributes to the trial of new products. The effects of promotional strategies are often seen in the context of broader advertising initiatives and programs designed to attract new prospects and turn them into customers (Villarejo-Ramos, Manuel, 2005). Promotion therefore is more of an investment and less of an expense, in that it contributes to the long-term success of a brand, tis products, and the acceptance in the market (Shapiro, 1990).

Every company depends on an efficient marketing program to fulfill customers' needs. Marketing is a process of finding out what the customer wants and meeting those requirements. Within the company, the marketing group has to consider customer values and customer satisfaction before considering offering a product. Marketing is part of our everyday world, and can be perceived everywhere and every time. At any time, everyone has been exposed to different kinds of marketing or advertising depending upon personal necessities such as T.V commercials, radio, internet, etc.

Marketing is an essentially about marshalling the resources of the organization so that they can meet the changing needs of the customers on whom the organization depends. As a verb, marketing is all about how an organization addresses its markets. Marketing is “The management process which identifies, anticipates and supplies the customer requirements efficiently and profitability”.

Promotion- Promotion has to do with all of the kinds of communication that McDonald’s utilizes in order to convey the benefits to their customers about what they are offering to them. McDonald’s goal has been to convince their customers to see the value in their product and that their product is specially designed to meet or exceed their

Promotion is the direct way in which an organisation attempts to communicate with various target audience. Promotion consists of five main elements: Advertising, Personal selling, sales promotion, Public Relations and Direct Marketing.

Promotion – an activity, such as a sale or advertising campaign designed to increase visibility or sales of a ‘product’.

Promotion – Promotion means making customers aware about your products and introducing the customers with the benefits which they can get by buying their products. They can do advertisements, direct marketing and sales promotion for the promotion of the product.

• Promotion: The actions that link the product’s features and welfares and influence customers to buy the product.

Promotion is an aspect of the marketing mix that has great importance. In order for our product to be successful, the promotion we use will be very vital. This is because of the fact that the method of promotion we use for the product can help to differentiate our product from other products which makes it unique and outstanding amongst other brands. Moreover, using the right promotion can be used as a way to persuade consumers of our product that they made the right choice.