Marketing Methods About Cadbury Chocolates

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Marketing methods about Cadbury chocolates

Cadbury chocolates would like to introduce a new slimming chocolate bar onto the Australian market. Which type of research methods would you recommend Cadbury chocolates use? Is primary data or secondary data more important?

Introduction

The biggest challenge facing existing companies globally is sustaining continued growth and expansion. The two main methods that can be adapted by companies to expand their operations are the introduction of new products in the market or expanding organically by updating on the already existing product. The Cadbury Chocolate Company has decided to use the former method whereby the company wants to introduce a new slimming chocolate bar into the
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How the Cadbury Chocolate Company make use of Qualitative and Quantitative research? Justify your choices.

Qualitative and quantitative researches are the two kinds of research employed in marketing research that will assist Cadbury chocolates to be successful in their new product. Quantitative and qualitative research will be useful since they come up with data that is valuable in understanding the needs of consumers. The usefulness of quantitative and qualitative research in Cadburys is discussed below:

Qualitative research

When trying to introduce a product into a new market qualitative research is very effective. This is because it assists in getting to know what is inside the customer mind. Cadbury chocolates will make use of Qualitative research as an exploratory research aiming at determining the consumer’s value and altitudes towards the new slimming chocolate bar. Through qualitative research, there will be an in depth understanding on the need of introducing the chocolate bar in the Australian market. Qualitative research will help to explain the purchasing logic, which explains why individuals will buy the product. This will be the basis of identifying the real market segments for customers who will purchase the product. The research will also help in understanding the behaviors of

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