Marketing Mini-Project

NIKE Inc. has been the worldwide leader of athletic shoe sales for many years now. The company’s successful brand image combined competition and enablement for the competitive, athletic user. Nike has to modify their brand to a focus of excitement and freedom and not just competitiveness. By collecting and studying an assortment of material we could be able to understand where NIKE is currently placed in the athletic shoe industry compared to their competition, and how they will be able to adjust their brand focus so it can be more effective in the future. These adjustments can help NIKE reach the more casual group of urban runners and ultimately increase the sales forecasts, while still controlling a percentage of the market for athletic shoes.

This paper will introduce a product and service which operates in the U.S. with the intent to expand within foreign markets eventually. The service that I chose is a current service in the food service industry that does exist but would benefit from enhancing it; there are market trends for the new service that would definitely satisfy potential customers’ needs and wants once the idea is brought to their attention. The goal is to bring the feel of the city’s fine dining and lounging experience to areas outside the city without having to travel far or spend more. The service is an

Sportsman Shoes has been a leader in the shoe industry for more than thirty years. Sportsman manufactures and sells athletic shoes for all types of sports. The company has pursued a low-cost strategy in order to sustain their success. They sell a limited number of shoe designs and have held costs low through manufacturing efficiency and standardized operations. However, the past five years have been a struggle at Sportsman. The shoe market has seen a rise in the availability of low-cost imported shoes that has threatened Sportsman’s competitive position. As a result, company executives have decided it is time for a strategy shift.

Obviously, there is a big number of driving forces in the athletic footwear industry. Each of these driving forces has different impacts—some of them can have a more considerable effect than others on figuring out how much cross-company differences influence market shares and a number of units sold. The first line of most influential factors includes comparative prices, S/Q ratings, and a number of models offered among the footwear competitors. These three most important competitive forces affect customer decisions of which athletic footwear brand to choose. Furthermore, the decisions of customers whether to purchase one brand or another are also influenced by such forces as advertising, celebrity endorsements, the number of independent retail

It has faith in basic rationality in keeping up the novel style and staying aware of the high mold tailor made shoes. At the point when shopping with this store, you can get broad scope of shoes, shoes, coaches, heels and level shoes with different aggressive costs. You have to verify that that you have the voucher codes to get enough rebates.

Our company in terms of market share, is dominating every other company in the Private Label segment with the exception of Latin America. Our competencies or advantages in the internet segment are as follows: maintaining strong S/Q ratings, offering free shipping, and targeting our customers with advertising. In the wholesale segment, advertising and our S/Q ratings continue to be our competencies, moreover, we also utilize more retailer outlets. Our advertising strategy is to improve our visibility for our shoes, and it is our distinctive competence. In our wholesale segment, by maintaining strong advertising, we are supporting the retailer’s efforts to create brand awareness for our shoes. We use more retailer outlets which aid the advertising, as there is more exposure for our shoes. Our advertising expenditures across the board are higher than that of our competitors in both the internet and wholesale segments. Dream Athletic takes a cost leadership approach as its business strategy, which allows us to drive our costs down while maintaining our production of stylish and quality footwear. The S/Q rating is currently a core competence as our managers seek to increase the S/Q rating in years to come. The lowest S/Q rating in each region and segment is 4, and our highest S/Q rating across our segments and regions is 5. In the last year, we have increased our spending on TQM/sigma six programs to increase our plants efficiency. Our customers per our success in the industry, demand a stylish and quality shoe; therefore, we will continue to improve this core competence and turn it into a distinctive

In this mature shoe industry, companies compete to satisfy customers in many different ways creating intense competition for market share. It is critical to understand the nuances of strategies between companies in their attempt to compete. In this concentrated industry, a company has to find a way to be different to be successful. In the case of Industry 9, Company I should not worry about competing for price and quality with their competition, instead, they should focus on increasing their marketing efforts. They should take advantage of their celebrity endorsements and showcase these in their advertising.

We have a variety of men’s and women’s shoes as well as a collection of sun glasses and jersey’s to wear when you want to go for a bike ride or for jogging. We have offers that are of a variety and they can be judged according to their outlook however durability also does matter. Covering aspects related to athletics to sports events in which you can be taking part in.

As people are teenagers, consumer will more likely to purchase Nike shoes. It is because young consumer likes the Nike prestige that given they feel proud and believe much in advertising promotion and use internet as the primary sources of information. The sport consumers will preferences is changing into more fashion-oriented. Then, in 90-s the woman’s consumers was dominated the athletic shoes market because of changing their lifestyle. Besides that, the buying tendencies are based on how people are located geographically. Based on the consumer’s location, Nike’s company may divide their market into countries, regions, states or

This paper will cover the study of behavioral economics and its effect in consumer decision-making. The impact of human factors, importance of making rational decisions, and how all this ties into the economic market will be discussed in the report. This paper will include models, tables, and real world examples of a decision making process as it relates to behavioral economics and consumer buying process. The usefulness of the utility theory will be illustrated as an example pertaining to consumer behavior. The findings will show how consumer rational is

In this industry, the Power of Buyers is low to moderate. It is considered low because athletic shoe producers have two sets of customers, direct consumers and intermediate consumers creating very low buyer concentration. Their intermediate consumers include a variety of stores from discounts stores, sporting goods stores and department stores. Due to the large size of the athletic shoe producers, the majority of intermediate consumers have very little negotiating ability and thus low power, allowing the athletic footwear firms the ability to earn an increase in profits by selling to intermediate consumers at full price. Some intermediate consumers such as large department stores and large sporting goods stores would have the size to be able to leverage some power over the athletic shoe producers giving them moderate power. The industry’s members reach direct consumers through vertically integrated self-operated brick and mortar retail stores as well as through online firms. Direct buyers have moderate power over the athletic shoe producers since there are no switching costs to go between brands. However, athletic footwear is strategically important to people if they are either athletes or people wanting to participate in high performance fitness activities, therefore giving them low power since they depend on the product to fill a

The traditional view of marketing is that the firm makes something and then sells it. A) Will not work in economies where people face abundant choice. B) New

In the surroundings of this Adidas retail store, we can find different competence from another retail stores such as Nike, Puma, and a bunch of different sportswear retailer (Foot Locker, Finish Line, and Modell’s)

First, a consumer’s characteristics like their attitudes, motivations, perceptions, personalities, lifestyles and knowledge influence how they perceive and respond to different stimuli. Second, the buyer decision process itself affects their buying behavior.

• Focus SMM has immense importance as it will help Flipkart to create unique perception about themselves and this will lead to brand advocacy,