“Marketing Mix (4 P’s) Analysis and Competitors Evaluation: a Study on Pran Group”

2966 Words Oct 18th, 2012 12 Pages
“Marketing Mix (4 P’s) Analysis and Competitors
Evaluation: A study on PRAN GROUP”

Back ground of the company

History:
PRAN stands for Programmed for Rural Advancement Nationally.“PRAN” is currently the most well known household name among the millions of people in Bangladesh and abroad also. Since its inception in 1980, PRAN Group has grown up in stature and became the largest fruit and vegetable processor in Bangladesh. It also has the distinction of achieving prestigious certificate like ISO 9001:2000, and being the largest exporter of processed agro products with compliance of HALAL & HACCP to more than 70 countries from Bangladesh.

PRAN is the pioneer in Bangladesh to be involved in contract farming and procures raw
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an turmeric powder |
|06 |Pran joy juice(200ml) |34 |Pran coriander powder |
|07 |Pran cool juice(200ml) |35 |Pran cumin seed powder |
|08 |Pran premium juice(250ml) |36 |Pran curry powder |
|09 |Pran juice(250ml) |37 |Pran fish mix |
|10 |Pran premium juice(1000ml) |38 |Pran haleem mix |
|11 |Hot filled pet bottle |39 |Pran chatpati mix |
|12 |Tin canned |40 |Pran meat masala |
|13 |Non returnable glass bottle |41 |Pran chicken masala |
|14 |Pran maxx cola |42 |Pickle |
|15 |Pran cloudy lemon |43 |Chatney |
|16 |Pran up clear lime |44 |Pran sauce |
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