Marketing Mix Amway

1054 Words Oct 10th, 2010 5 Pages
CASE STUDY: AMWAY INDIA

Amway is an abbreviation for "American Way" and was coined in 1959 by company founders, Jay Van Andel and Richard DeVos. Short, unique and easy to remember, Amway has been registered as a corporate name and trademark ever since. Amway is a well-established company with a solid record of stability and growth that provides a Business Opportunity to individuals. That opportunity is supported by a comprehensive line of superb products sold exclusively by authorized Amway Independent Business Owners around the world.

BLUNDERS OF AMWAY IN MARKETING MIX

1. PRICE
This refers to the process of setting a price for a product, including discounts. The products are costly as compared to other branded products that
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Amway XL energy drink has no carbohydrates, no sugar, no fat and marginal caffeine and it is a quick healthy solution to do away with fatigue and stress.
Amway XL energy bars: Bars are available in apple cinnamon and fruit and nut flavors.
New products would be manufactured near Kullu, in Himachal Pradesh

The focus is more on their nutrition and wellness products. The product aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-user 's needs and wants. The scope of a product generally includes supporting elements such as warranties, guarantees, and support.

Market Segmentation & Suggestion for Place P

A typical consumer from this target group: * is probably a professional woman * is very conscious and always wants to the best * wants professional, salon quality products * buys all care products from shops/departmental stores and hair and skin care from hairdressing salons, Gyms, Beauty Spas. * relies on recommendations from friends when making purchase decisions * makes buying decisions based on clinical evidence.

Amway should make Repetitive Sales and expand its distributor’s base. It plans to add about in next 10 years to 9 lakh personnel. This includes advertising, sales promotion, publicity, and personal selling, branding and refers to the various methods of promoting the product, brand, or company.
Nearly 60%

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