Marketing Mix And Telephone Operator O2

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Introduction There is no single indicator of performance but a variety of different measures which provide an insight into a telephone operator 's economic, social, managerial and consumer perspectives. These may relate to price, quality, user choice or efficiency. A good performance in one service does not allow one to predict a favourable performance in other aspects and no operator can claim to be perfect in all of these respects. In a highly competitive business environment like the telecommunications industry, subscriber-based service models are something of a mandate In markets like these, business successes can be validated by a very low churn rates. _Churn rate is a wide term and can be applied to a company 's customer base, revenue, employee turnover etc._ This is ideally a result of the deployment of successful business models and a logical application of the marketing mix and telephone operator O2, in the recent years, have been repeatedly getting the combination right. O2 is a telecommunication provider for pre- and post-pay subscribers and corporate customers in the UK and Ireland. The company also has fixed and mobile businesses in Germany. O2 is the commercial brand of Telefónica UK Limited . With over 23 million customers, O2 runs 2G, 3G and 4G networks across the UK, as well as operating O2 Wifi and owning half of Tesco Mobile. O2 has over 450 retail stores and sponsors The O2, O2 Academy venues and the England rugby team. As of February 2013, it had

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