Marketing Mix And The Success Of Nestle

The pharmaceutical sales representative training I obtained equipped me for becoming an elementary education teacher; the difference was the field territory, audience and products. A typical field territory included approximately 300-400 hundred doctors that represented various capacities of medicine, i.e. general practice doctors, internists, surgeons, radiologists, oncologists and pharmacists. As the leader of my territory, I established relationships with the office staff, collaborated with the nurses, and trust building with the doctors. In addition, to exhibiting best sales practices: professional communication, developing solutions, and staying abreast of current product research.

Promotion is about how the customers are informed about a particular product or service and plays a vital role. So promotion basically carries the 3 Ps of the marketing mix by presenting that all important information to the right target market.

The success of an organization depends on the ability of the business entity to adopt and integrate quality marketing mix. This relates to the generation and implementation of an effective and substantial balance among the elements of the marketing mix. The organization creates a successful mix through consideration of four critical factors. One of the main aspects of a successful marketing mix by an organization is making sufficient decision in engagement of the right product (Everett, 2009). This is an indication that the product must have the right features thus attractive to the target audiences in diverse market segments. The second consideration is the adoption of an effective and appropriate price mechanism with the aim of exploiting the available market opportunities. According to this factor, organizations must adopt effective pricing mechanism in order to offer quality products at healthy profit levels. The third consideration or success factor is a critical decision with reference to the right place for marketing and distribution of the product. This is a reflection of the need to deliver products at the right place at the right time for the satisfaction of the needs and preferences of the consumers. Finally, the organization should also make substantial decisions in consideration for appropriate, effective, and efficient promotion or advertisement mechanism. The main objective of this project is to examine the marketing

Describe the promotional mix used by two selected organisations for a selected product or service.

Sales – are responsible for the advertising of our product. They will represent Innovative Widgets and present our products to potential

To Sell Is Human is a book that examines and evaluates the influence of sales in our lives. Daniel H. Pink, the book’s author, explores how nowadays, everyone is participating in sales: from lawyers trying to sell juries on a verdict, physicians selling remedies to their clients, to employers selling their bosses reasons why they should get a raise. We are all now on sales, and this does not mean we are only selling palpable products, but services, techniques and ideas. Moreover, in the book, Pink writes about how the sales world must be updated from its obsolete practices to more service-oriented ones, or in other words, it has to switch to techniques that will actually move others. Finally, Pink guarantees his book will change how the reader

Sales personnel needs to suggest new products that customers would not have thought before or that online algorithms would have missed. In order to know all the products in details and to inform something that customers don’t know, salespersons should have more training programs regarding product information. Train salespeople to be active listeners and be trustworthy to customers so they could purchase from a salesperson. (Wood, 2016).

Direct to consumer marketing has had a lot of debates across the world and specifically in terms of pharmaceutical companies. The main focus has been in terms of the benefits and the weaknesses of the marketing strategies. Both these have attracted much claims and debates. The direct to consumer marketing strategies permit the pharmaceuticals companies to effectively reach out to the customers and to directly market to the customers. By direct promoting of the prescription to the patients, these companies are also able to influence the decisions of the patients. However, in the case of the pharmaceuticals, the main argument is that this marketing approach permits them to make better ways to get the patients to buy the products. Hence, along with keeping the patients informed about the ways of administering the drugs as well as assisting the company to prescribe the correct drug.

The role of pharmacist and other staffs is to ensure that medicines are sold within

GSK, is a pharmaceutical and consumer healthcare company formed in 2000, originally named Glaxo. Glaxo was the “ most successful European company of the 1980s “ (Kay, 1993: 30). It then acquired Wellcome followed by the merger of Beecham plc, and SmithKlineBeckman Corporation, which lead to GlaxoSmithKline.

Nestlé is among the biggest nutrition and food companies in the world, founded and headquartered in Vevey, Switzerland. The company started its operations in 1905 after a successful merger of the Farine Lactee Henri Nestle and Anglo-Swiss Milk Company, both founded in 1866. Nestlé enjoyed a significant growth when the World War I occurred, and later during the World War II. Apparently, it expanded its services and products beyond its primary commodities such as milk for infants and water. Currently, Nestlé supplies its goods and services in more than 86 nations around the world, where it has employed more than 280,000 employees (Nestlé 11). The paper describes and analyzes the marketing strategies for Nestlé Company and explain how various marketing ethics principles are considered in the development of the company’s strategies.

GlaxoSmithKline (GSK) is one of the world’s largest research-based pharmaceutical corporations that discovers, develops, manufactures and markets branded human health products. Headquarters: UK, with additional operational headquarters in the USA Global presence: about 160 countries Primary markets: USA, France, Germany, UK, Italy and Japan Employees: approximately 103,000 GSK key figures for 2003 (in £ million) Sales 21,441 Materials and production costs 4,188 Marketing and administration 7,563 R&D expenditures 2,770 Operating income 6,920 Net profit 4,765 GSK has two main business divisions, pharmaceuticals and consumer

“Evaluate the marketing strategy of a blue-chip company you are familiar with. Your evaluation should critically discuss the concept of the marketing mix as applied to your chosen organisation and at least one other academic marketing theory.”

careful with the pricing strategy and better not to promote their product through wrong way which makes the product as a fashion or a substitute for a nutrient feed. As important to Nestle remain the member of Infant Food Manufactures to run a test before launching the product and should update the rules and regulation to their employees as well growing up more standard to avoid problems.

Every marketing manager ought to have sales persons beside him who have thorough knowledge of what personal selling is about. The increasing prominent of identifying them as the focus of a firm’s existence has made it imperative for marketing organization to go for more sales persons.