Marketing Mix

Definition: The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix - Price, Product, Promotion and Place.

Place in marketing mix refers to where the product is purchased from and how it’s distributed. For example, most consumer of confectionery will buy products form retail stores. Businesses need to adapt their marketing mix depending on

Marketing mix is used at the MARC facility to develop and implement a plan to achieve organization goals. The four variables product, price, place, and promotion are within the organization’s control and therefore, the mix of those four elements are key in marketing decisions. Marketing mix is the combination of all the experiences, tools, innovations, and creativity that the MARC uses to make consumers their clients. All four P’s are needed in a marketing mix they should all be tied together. Revenue, while promotion, place, and product generate cost. Producing, designing, distributing, and promoting products come with expenses.

The marketing mix concept often referred to as the “4Ps” (McCarthy, 1964), as a means of translating marketing planning into practice (Bennett, 1997) is one of the fundamental concepts of marketing theory. Marketing mix is not a scientific theory, but merely a conceptual framework that identifies thee principal

The marketing mix is a business tool used in marketing and by marketers. The marketing mix is often crucial when determining a product or brand's offer, and is often associated with the four P's: price, product, promotion, and

The marketing mix is the business tool which is used in marketing and even used by the marketers. It is often crucial for determining the product or brand and it provide overall worth to its clients. Marketing mix associated with 4P’S product, price place, and promotions.

Braaap has four main distinct components in its marketing mix. These four components are super lite, kids, road and electronic. The four different components of marketing mix serve different needs of different groups of targeted customers.

The customer’s needs, priorities and preferences influence the marketing mix compentants such that price should not be more or less than the recommended retail price. Channels of distribution include stores such as word of mouth, Advertisement and also pamphlets and internet as well.

After a need is uncovered and a price is set, the next step in the marketing mix is deciding where to market the product. This is refereed to as place or distribution.

The marketing mix is a combination of 4 P’s (product, price, place and promotion) that should be used in conjunction with each other to ensure a competitive edge over other companies. ‘The marketing mix is designed to produce mutually satisfying exchanges with a target market’.

Setting the right marketing mix for the product or service means that it including all of the important bases in marketing strategy. The marketing mix is generally established as the use and requirement of the 4P’s which is describing the strategic position of a product in the marketplace. One version of the beginning of the marketing mix starts in 1948 when James Culliton said that a marketing decision should be a result of something related to a methods and he described the marketing manager as a “mixer of ingredients”.

The 'marketing mix' is a set of controllable, tactical marketing tools that work together to achieve company's objectives. The marketing mix analysis is also called 4P analysis. This analysis contains a set of controllable strategic tools of marketing which work in simultaneously to attain the objectives of an organization. In this paper we will analysis two organizations with respect to their marketing mix. The companies that I have chosen for this task are Pepsi Co and Coca Cola.

When we talk about a product, its sales and cost is directly affected by each of the components of the marketing mix (Kotler, 1964). As it affects the overall functioning and sustainability of a company or brand, it is very much essential to have a sound knowledge of the marketing mix. Even though with the passage of time, many theories regarding the addition of many components in the marketing mix have evolved (Waterschoot & Blute, 1992) but the foundation was laid with the components generally known as the four Ps, i.e. product, price promotion and place. Gionee, here is being analysed on the very components of the marketing mix.

According to Marketing Teacher (2016) “The marketing mix is the tactical or operational part of a marketing plan.” It plays a vital role in deciding the strategy of any given organization. It is about putting the right product or combination in place at the right time and at the right price. The marketing 4Ps was created in the 1960s by a marketing expert called E. Jerome McCarthy. The foundation of the marketing mix is the 4Ps:

Marketing mix is one of the basic and the very important part of marketing plan. It includes all the elements that are important for an organization from manufacturing to sale of the product. It can be considered as the set of marketing tools that blends together to generate a marketing response in the market. Every organization uses this tool to make its marketing plan. Primarily it consists of 4P’s, but now it is extended to 7P’s of marketing. (Jain, 2013)