Marketing Mix Essay

The blood vessel that Dr. Eltahawy was concerned about was thin and looked as though it would collapse in on itself. First, Dr. Eltahawy tried a balloon catheter. At the top of the catheter was a small balloon that could inflate to maintain a shape or structure of a blood vessel. However, because the blood vessel was so thin, the balloon catheter was not very effective. Instead, Dr. Eltahawy installed a stent. A stent is a wire mesh tube. It is placed in a blood vessel permanently to maintain the shape of the vessel and to allow for the free flow of blood. Throughout this entire independent study, I realize that shadowing in the medical field is less about learning about medicine and more about discovering about whether becoming a doctor is the right step. This independent study has been a step in the right

A surgeon removes blood vessels from other part of your body, which are then used to reroute the blood flow around the clogged blood vessel. This is a more invasive surgery that requires longer recovery time.

Marketing mix -The marketing mix is commonly used marketing term. Its elements are basic, strategic components of a marketing plan. Which is mentioned as the four p’s, which include Price, place, product and promotion. More recently 3 more P’S have been added to the marketing mix which are people, process and physical evidence this is known as the extended marketing mix.

Groin access, guiding catheter navigated to the internal carotid artery, then intermediate catheter and microcatheter are pushed through and slightly passed the clot.

Vascular closure devices following cardiac catherization through the femoral artery have been gaining significant traction since its use in the mid-1990s. Compared to the previous gold standard of manual compression, VCDs allow for shortened time to ambulation, decreased duration of hospitalization post procedure, and increased patient comfort. The devices have also shown safeness comparable to manual compression. Despite the many advantages and variety of devices available, there are still complications to take into account. More common issues include device failure, bleeding, and hematoma. Less common but more serious complications include infection, ischemia, limb loss, and death.

Venous thromboembolism (VTE) is the formation of a blood clot that causes some life-threatening conditions such as deep vein thrombosis (DVT), pulmonary embolism (PE), and post-thrombotic syndrome (Hillegass et al., 2016). The risk of developing DVT in patients after surgery ranges between 20-30% and PE ranges between 0.2-0.9% (Soomro, Yousuf, Bhutto, Abro, & Mamon, 2014). Therefore, it is critical to identify the risk factors and initiate early thromboprophylactic therapy to prevent VTE. While working in an orthopedic hospital I came across several cases with clinically diagnosed DVT and PE.

£6,802; p=0.653 and £8442 vs. £7,731; p=0.213 respectively)”. And although initial costs of pPCI were higher, it resulted in a reduced average hospital stay of 4 days compared to that of 8.5 days with those receiving fibrinolysis. These findings were echoed by the National Infarct Angioplasty Project which concluded that pPCI was both feasible and cost effective, if delivered in a timely fashion (16, 17).

IVC filters are designed to catch clots in the blood stream, which allows for the clot to eventually dissipate. They are often implanted in those who are at risk of a pulmonary embolism. The inferior vena cava is the largest vein in someone’s body and moves de-oxygenated blood from the lower legs to the heart’s right atrium and, later, to the lungs. To prevent blood clots from traveling that route

As per Ian Ruskin Brown and Greg Clark “ Marketing mix is the term used explaining the different elements comprising the offer that the different companies makes to their customers”. (Brown and Clarke, 2000:44). E.Jerome McCarthy in early 1960s came up with the four Ps in the marketing mix. According to him these 4ps are “ Product, price, place and promotion”.( McCarthy and Shapiro 1975: 35). Refer Appendix I for the pictorial representation. But the view of Richard Sandhusen is that the four marketing mixes should be ‘price, product, promotion and distribution’ (Sadhusen, 2000:319). According to Steven Stralser ‘in order to create a marketing strategy and plan that touch all the areas of marketing to position a product, maximise revenue etc a few more components have to be considered which are, Marketing segmentation, Marketing Strategy, Marketing research , Pricing, placement and value chain.’(Stralser,

Marketing mix is the set of controllable tactical marketing tools which that the firm blends to produce the response it wants in the target market.

The marketing mix is a combination of 4 P’s (product, price, place and promotion) that should be used in conjunction with each other to ensure a competitive edge over other companies. ‘The marketing mix is designed to produce mutually satisfying exchanges with a target market’.

Marketing mix can be describes as "the use and specification of the 4 Ps describing the strategic position of a product in the marketplace… A prominent person to take centre stage was E. Jerome McCarthy in 1960; he proposed a four-P classification which was popularized. (wikipedia.com)" The marketing mix approach to marketing is a model of creating and implementing market strategies. The marketing mix stresses the mixing of different factors in a way that both organizational and consumer or target markets objectives are attained. The 4 Ps of marketing are Product, Place, Promotion and Price. Each plays a key factor in the overall successful marketing of a product or service.

Setting the right marketing mix for the product or service means that it including all of the important bases in marketing strategy. The marketing mix is generally established as the use and requirement of the 4P’s which is describing the strategic position of a product in the marketplace. One version of the beginning of the marketing mix starts in 1948 when James Culliton said that a marketing decision should be a result of something related to a methods and he described the marketing manager as a “mixer of ingredients”.

Marketing mix is also called 4P’s of marketing .It can also be used to find existing market strategy. 4P of marketing represents:

Marketing mix is one of the basic and the very important part of marketing plan. It includes all the elements that are important for an organization from manufacturing to sale of the product. It can be considered as the set of marketing tools that blends together to generate a marketing response in the market. Every organization uses this tool to make its marketing plan. Primarily it consists of 4P’s, but now it is extended to 7P’s of marketing. (Jain, 2013)